Market research by Korean publication Danawa DPG provides valuable insights to how desktop AMD Ryzen processor users are charting their upgrade paths given the long upgrade longevity of AMD sockets. The research follows a 10-month date range from December 2022 to October 2023, and tracks the sales of motherboards based on various AMD chipset models. We're shown that toward the turn of the year, AMD B550 chipset motherboards sell the most. This is when AMD Ryzen 5000 Socket AM4 processors top sales for the company, Given that the B550 fully supports CPU overclocking, and that there are plenty of feature-packed B550 motherboard models, it explains why the B550 covers a wide price-band.

AMD launched the Ryzen 7000 series "Zen 4" to lukewarm response in September 2022, mainly because the platform lacked DDR4 memory support that was relevant at the time, and hence wasn't as flexible to consumers as Intel's LGA1700. Its launch caused price-cuts for Ryzen 5000 series processors, clearing out some upgrade headroom for those on the AM4 platform still using Ryzen 3000. Off to a slow start, we see its successor from Socket AM5, the B650 chipset, rise steadily over the time period, and for two reasons—DDR5 memory became affordable over the course of 2023; and AMD breathed life into the Ryzen 7000 series with the introduction of the Ryzen 7000X3D series, which restored gaming performance competitiveness to Intel's 13th Gen Core "Raptor Lake." The B650 has everything you need right now for a Ryzen 7000X3D build, given that both the GeForce RTX 40-series and Radeon RX 7000 series are PCIe Gen 4 graphics cards; and that the B650 has at least a Gen 5 NVMe slot. If you absolutely need a Gen 5 x16 slot, there's the premium B650E chipset to go with.

DeepCool, a pioneer in cutting-edge PC hardware, proudly introduces the MORPHEUS Modular ATX+ case—a game-changer designed for seasoned case modders and everyday PC building enthusiasts alike. The MORPHEUS redefines modularity, providing the flexibility to seamlessly switch between single and dual chamber configurations, complete with a vertical GPU mount and Gen 4 riser cable for an elevated user experience.

Embrace a new era of modularity with DeepCool's internally reconfigurable ATX+ chassis—the MORPHEUS. Offering unparalleled compatibility and a spacious layout, the MORPHEUS caters to the discerning tastes of DIY modders and casual PC enthusiasts. Break free from the monotony of fixed system layouts with the MORPHEUS. Effortlessly transition between the classic single chamber configuration and the dynamic dual chamber layout with a simple switch of a few parts. The package includes everything needed for the shift, including a vertical GPU mount with a Gen 4.0 riser cable.

T-FORCE, the gaming brand of the leading memory and storage provider Team Group Inc., continues to push the boundaries of product development. Today, T-FORCE is launching four new gaming SSDs, the T-FORCE G70, G70 PRO, G50, and G50 PRO, which all use the PCIe Gen 4x4 interface. The SSDs feature international manufacturer InnoGrit's controller, which provides outstanding stability.

The G70, G50, and their PRO variants are available in the M.2-2280 form factor and come with patented ultra-thin graphene heat sinks. The G70 PRO also comes with an aluminium alloy heatsink, giving users an additional cooling option. Since every SSD cooling module in this series is compatible with the PS5 SSD expansion slot, both PC and console gamers alike can enjoy the high performance of these brand-new PCIe 4.0 SSDs. The T-FORCE G70 and G70 PRO SSDs have read speeds of up to 7000 MB/s, while the G50 and G50 PRO SSDs can clock up to 5000 MB/s. The T-FORCE G70 and G50 SSDs support SLC cache technology, and their PRO variants support both DRAM and SLC caching, giving players options to fit their needs. All four M.2 2280 SSDs use controllers produced by international manufacturer InnoGrit, which provide excellent stability and peace of mind for gamers.

Today, Lenovo announced the new ThinkStation P8 tower workstation powered by AMD Ryzen Threadripper PRO 7000 WX-Series processors and NVIDIA RTX GPUs. Designed to deliver unparalleled performance, reliability and flexibility for professionals who demand the best from their workstations, the bold new ThinkStation P8 builds on the success of the award-winning P620, the world's first workstation powered by AMD Ryzen Threadripper PRO processors. Featuring an optimized thermal design in a versatile Aston Martin inspired chassis, the ThinkStation P8 combines Lenovo's legendary reliability, customer experience and innovation with breakthrough compute architecture courtesy of AMD and NVIDIA. ThinkStation P8 raises the bar for intense workloads across multiple segments focused on outcome-based workflow agility.

"At Lenovo, we understand that our customers need high-quality workstations that can adapt to their changing and diverse needs. That's why we collaborated with AMD and NVIDIA to create the ThinkStation P8, a workstation that combines power, flexibility and enterprise-grade features," said Rob Herman, vice president and general manager, Workstation and Client AI Business Unit, Lenovo. "Designed to offer unparalleled performance and scalability, whether to run complex simulations, render stunning visuals, or develop cutting-edge AI applications, the ThinkStation P8 can handle it all. And with Lenovo's certifications, security and support, you can trust that the ThinkStation P8 will exceed expectations."

Lexar, a leading global brand of flash memory solutions, s excited to announce the NM790 with Heatsink M.2 2280 PCIe Gen 4×4 NVMe SSD. This product release builds upon the success of its predecessor, the NM790 (without heatsink) which claimed several awards, including Best High-Capacity SSD from PC Gamer, Best High-Capacity PCI Express 4.0 SSD from PC Mag, Best Dram-less SSD 2023 from Tom's Hardware, and more.

This new version of the NM790 is designed for PS5 and PC gaming rigs and delivers even more performance - 7400 MB/s sequential read, 6500 MB/s sequential write, with random read and write speeds of up to 1,100K IOPS. The addition of an integrated heatsink keeps things running smoothly even at full throttle, ensuring that systems stay cool and maintain speed, power efficiency, and thermal control for sustained high-performance on both PlayStation 5 and PCs.

XPG, a fast-growing provider of systems, components, and peripherals for Gamers, E-sports Pros, and Tech Enthusiasts, today launched the XPG INVADER X Mid-Tower chassis to markets around the globe. Among the many cases from XPG, this model, more than any other to date, focuses on the aesthetic side of PC building. With panoramic viewing in mind, this chassis offers numerous features that make it easier to build a system that you'll feel compelled to show off. INVADER X is not a case you hide away under your desk rarely to be seen. In fact, it might be more appropriate to call this chassis a "showcase."

XPG's Exoskeleton design language has always focused on maximizing function without sacrificing form. INVADER X stays true to this calling, delivering a case that allows the form of your system to shine from any angle. With the frameless 3 mm tempered glass front and side panels, you can appreciate your system in all its RGB glory from any angle. Think of this case as an aquarium for your PC. With the highly convenient and easy-to-clean magnetic dust filters, maintaining the beauty of your system is never a problem. With INVADER X, you're not just building a machine, you're building a gaming ecosystem.

Seagate Technology Holdings plc, today introduced the new FireCuda 520N NVMe solid state drive (SSD) with 2230-S2 M.2 form factor. The new drive is a perfect storage upgrade for Valve's Steam Deck, Microsoft Surface, ASUS ROG Ally, Lenovo Legion Go, and other compact devices with 2230 M.2 slots.

Available in 1 TB and 2 TB capacities, the FireCuda 520N is a PCIe Gen 4 NVMe SSD specifically designed for high performing hand-held gaming devices with high octane read/write speed of up to 5,000 MB/s for the 2 TB capacity and up to 4,800 MB/s for the 1 TB model. The drive offers PCIe Gen 4 NVMe SSD performance of desktop gaming, and it is backward compatible with Gen 3 and Gen 2 PCIe slots. The FireCuda 520N includes Seagate's three-year Rescue Data Recovery Service plan and a five-year limited warranty. It is available now for $109.99 (1 TB) and $189.99 (2 TB).

AMD is preparing to launch its first APUs on the Socket AM5 desktop platform, with the Ryzen 7000G series. While the company has standardized integrated graphics with the Ryzen 7000 series, it does not consider the regular Ryzen 7000 series "Raphael" processors as APUs. AMD considers APUs to be processors with overpowered iGPUs that are fit for entry-mainstream PC gaming. As was expected for a while now, for the Ryzen 7000G series, AMD is tapping into its 4 nm "Phoenix" monolithic silicon, the same chip that powers the Ryzen 7040 series mobile processors. Proof of "Phoenix" making its way to desktop surfaced with CPU support lists for the latest AGESA SMUs (system management units) compiled by Reous, with the AGESA ComboAM5PI 1.0.8.0 listing support for "Raphael," as well as "Phoenix." Another piece of evidence was an ASUS B650 motherboard support page that listed a UEFI firmware update encapsulating 1.0.8.0, which references an "upcoming CPU."

Unlike "Raphael" and "Dragon Range," "Phoenix" is a monolithic processor die built on the TSMC 4 nm foundry node. Its CPU is based on the latest "Zen 4" microarchitecture, and features an 8-core/16-thread configuration, with 1 MB of L2 cache per core, and 16 MB of shared L3 cache. The star attraction here is the iGPU, which is based on the RDNA3 graphics architecture, meets the DirectX 12 Ultimate feature requirements, and is powered by 12 compute units worth 768 stream processors. Unlike "Raphael," the "Phoenix" silicon is known to feature an older PCI-Express Gen 4 root complex, with 24 lanes, so you get a PCI-Express 4.0 x16 PEG slot, one CPU-attached M.2 NVMe slot limited to Gen 4 x4, and a 4-lane chipset bus. "Phoenix" features a dual-channel (4 sub-channel) DDR5 memory controller, with native support for DDR5-5600. A big unknown with the Ryzen 7000G desktop APUs is whether they retain the Ryzen AI feature-set from the Ryzen 7040 series mobile processors.

PlayStation gamers can now experience the speed and technology of Seagate's PCIe Gen 4 NVMe solid state drives (SSD) on their consoles. Today, Seagate Technology Holdings announced its officially licensed for PlayStation Seagate Game Drive PS5 NVMe SSD. The drive offers gamers the latest PCIe Gen 4 NVMe SSD technology and the fastest performance from the company's line of officially licensed for PlayStation storage products - bringing speed, endurance, and high capacity to PlayStation 5.

Delivering sequential read speeds of up to 7,300 MB/s, the Seagate Game Drive PS5 NVMe SSD catalyses PCIe Gen 4 power with transfer rates up to two times faster than PCIe Gen 3 SSDs. The drive is built with a Seagate-validated E18 controller and 3D TLC NAND to provide advanced speed and durability for console gaming. With a minimalistic heatsink that was designed to seamlessly fit the PlayStation 5 console, the SSD maximises gaming performance and protects the drive's storage from thermal throttling. With simple installation, gamers can play PlayStation 5 games directly from the drive.