Monday, July 27th 2009

GeForce GTS 240 Spotted in OEM Channels

NVIDIA's move to rebrand the GeForce 9800 GTX+ to GeForce GTS 250 was meant to be followed with a similar rebranding for the GeForce 9800 GT, to GeForce GTS 240. The company even prepared a reference PCB design for the accelerator. Alas, the move wasn't popular NVIDIA's partners, who forced it shelve the plans.

Apparently NVIDIA wants to continue development of the GeForce GTS 240, at least for its OEM customers, if not AIC partners that cater to the retail consumer segment. The GeForce GTS 240 reference design accelerator is in accordance with the schematics that surfaced back in February, and maintains a single-slot design overall. Under the hood is the 55 nm G92b graphics processor with 112 shader processors, a 256-bit GDDR3 memory interface, 1 GB of memory, and reference clock speeds that match that of GeForce 9800 GT OC: 675/1620/1100 (core/shader/memory). The card supports 2-way SLI, and should be priced in the sub $130 space.
Source: TechConnect Magazine
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44 Comments on GeForce GTS 240 Spotted in OEM Channels

#26
newtekie1
Semi-Retired Folder
I think the cost to retool quickly gets outweighed by the cost savings by using the cheaper design. And if they release a totally new card to fill the spot, retooling would be necessary anyway...

And really, I don't think nVidia is forcing anyone to use the new reference design. If the partners were worried about the cost to retool, couldn't they just continue to use their old designs and just rename the card via firmware? Then the only thing they would have to change is marketting material and packaging, and that stuff is cheap to change.
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#27
erocker
*
newtekie1I think the cost to retool quickly gets outweighed by the cost savings by using the cheaper design. And if they release a totally new card to fill the spot, retooling would be necessary anyway...

And really, I don't think nVidia is forcing anyone to use the new reference design. If the partners were worried about the cost to retool, couldn't they just continue to use their old designs and just rename the card via firmware? Then the only thing they would have to change is marketting material and packaging, and that stuff is cheap to change.
Yeah, I agree with you that if they are going with a cheaper design to save manufacturing costs it's a good thing, but rebranding them is an unecessary cost. It's wasteful plain and simple and really I don't see rebranding helping sales.
Posted on Reply
#28
wolf
Performance Enthusiast
btarunrand reference clock speeds that match that of GeForce 9800 GT OC: 675/1620/1100 (core/shader/memory).
those speeds are not exceeedingly common to 8800/9800GT oc cards, in all honesty they dont seem to "match" any reference clocks at all.

awesome I love this re-branding rebate, cos it gets more and more intelligent every time :rolleyes:

ok so nvidia did the 8800GT and the 9800GT and now the GTS240 all on one core, imo better than calling a CPU a - Althon II X2 250... cos that makes a whole bunch of sense to the greater market, yes its not a re-brand, but you gotta love/hate that name.

At least these cards WILL always be G92GT, forevermore.
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#29
Mussels
Freshwater Moderator
I beleive they should just name them V2, V3 etc. that way stores have a difference in name, consumer confusion goes down - and everyone can benefit from the lower prices, as the versions go along.
Posted on Reply
#30
hat
Enthusiast
I wouldn't mind having this. It would be a decent upgrade from a 9600gso, although the only problem I have with my 9600 is it could use a little more memory
Posted on Reply
#31
Mussels
Freshwater Moderator
i just wished they'd use the green edition instead...
Posted on Reply
#32
Wile E
Power User
KainXSnope I oc'd it too high and it fried, i was tryin to get to 850mhz

got to 780 and it died in like 1 min
Mine made it all the way to 950. :D lol

And all this rebranding is getting tiresome. Seriously nVidia, why is it necessary to rebrand again?
Posted on Reply
#33
a_ump
wow, $130 price tag? it'll never sell or shouldn't, HD 4850 is $99 and HD 4870 is $126...why would anyone pick this over the HD's? when both perform above it
Posted on Reply
#34
$ReaPeR$
MusselsI beleive they should just name them V2, V3 etc. that way stores have a difference in name, consumer confusion goes down - and everyone can benefit from the lower prices, as the versions go along.
+1 to that
Posted on Reply
#35
FilipM
Why am i thinking they've just twisted a 7800GT reference cooler a bit and slapped it on there? Just look at it :shadedshu
Posted on Reply
#36
newtekie1
Semi-Retired Folder
erockerYeah, I agree with you that if they are going with a cheaper design to save manufacturing costs it's a good thing, but rebranding them is an unecessary cost. It's wasteful plain and simple and really I don't see rebranding helping sales.
I don't think it is to help sales as much as it is to eliminate confusion among the consumer, to move all the cards still in production to a unified naming scheme based on performance. Hopefully this is over now that the last card has been changed to the new naming scheme.
MusselsI beleive they should just name them V2, V3 etc. that way stores have a difference in name, consumer confusion goes down - and everyone can benefit from the lower prices, as the versions go along.
I think they screwed up the naming scheme from the beginning, and it started with the fumbling of the 8800GT name. IMO, the G80 cards should be 8800, G92 should have been 8850, and GT200 should be 9800. This would have eliminated the numbering confusion in terms of performance, and would have eliminated the need for rebranding also.
a_umpwow, $130 price tag? it'll never sell or shouldn't, HD 4850 is $99 and HD 4870 is $126...why would anyone pick this over the HD's? when both perform above it
Sub-$130, and even then that will be MSRP, not street price. Learn the difference.
Posted on Reply
#37
r9
NVIDIA is rebranding and ATI is making variations 4850 and 4870 were not enough now we have 4830 4770 4730 4860 4890. At least ATI bother to change the specs a little.
Posted on Reply
#38
AsRock
TPU addict
FreedomEclipseWell, gg Nvidia. theyve just opend up the doors for more 'trolls' such as Gonzalez/Beta34 to come & sing the G92 9800GT/GTX/GTX+ praises.

I wonder how much money they are making out of these rebadges? Obviously the average consumer wont catch on Instantly that a rebaged card was most possibly the same card he had in his last machine but under a different name.

there should be some laws or injunctions put in place to stop them rehashing stuff that really doesnt need to be rehashed.


the mid range market is already saturated with with GTX260's & 275's - I admit that the G92 makes up a sizeable chunk of that market. (I just realised most Nvidia cards below a 260 are rebadged cards....ooops)

but in light of that - ATi's 4770 performs BETTER & its also cheaper then a 9800GT.
Yeah really...
newtekie1You know, while the rebrands kind of suck because I'd like to see some new tech hit the market, most poeple reasons for not liking the rebrands suck just as much...

The argument that people are getting tricked into buying the same card over again, and they will disappointed because of it doesn't make any sense, and isn't logical.

If you already have an 8800GT, you already have a high-end card from its generation. If you upgrade to a high-end card to a mid-range card of the next generation, you should know there isn't going to be much difference. This is regardless of if the card is actually a new card or a rebrand.

@FreedomEclipse: The GTX260/275 are not mid-range cards, they are high end, the GTS240 isn't competing with them. And while the HD4770 does perform better, it is almost impossible to find due to ATi's inability to supply stock, so I find it hard to say it is "cheaper" when you can't even find it for sale. I almost wonder if it was just a gimmick launch to get all the hype up for being the first with 40nm parts. And even when it was in stock, it was selling for $109+, I think I saw one selling for $99. Still not close to the $85 price tage of the 9800GT. And remember, part of the rebrand is the move to a new reference PCB that is supposed to low costs and hence lower the price to the consumer. If you want to make an argument for a cheaper card, go with the HD4830. At least it can still be found in stock, performs identically to the 9800GT(though will be behind the GTS240 due to the raised clock speeds), and is available for as low as $80.
Newegg have a few for now at least :).
Posted on Reply
#39
Kuthek005
I am not an expert on video cards but I have had plenty of crappy cards in my time. From the casual gamers point of view this card (240 GTS) works great.

While my old cards (ATI X700 pro or 8400GS) would get an average of 30 fps on the Counter Strike stress test, the GTS 240 gets an average 285.83 fps combined with the I7 processor. That's a hell of a jump!

All I can say is I am very happy with the whole set up I got. It all came prepackaged from the factory so there was no dealing with swapping out power supplies or matching cards to mother boards or wondering if the card would fit. But then again I have a feeling that is what some people dream about. :rockout:

If you are interested what I bought was www.bestbuy.com/site/olspage.jsp?skuId=9532749&type=product&id=1218120178969
Posted on Reply
#41
Mussels
Freshwater Moderator
considering how CPU limited CSS is, i'm not surprised an i7 can push that kind of FPS... lol


if all you wanted was CSS, you could get 100FPS easy in that game with a $400 USD PC...
Posted on Reply
#42
Kuthek005
Musselsconsidering how CPU limited CSS is, i'm not surprised an i7 can push that kind of FPS... lol


if all you wanted was CSS, you could get 100FPS easy in that game with a $400 USD PC...
CSS is not all I wanted but with 30 fps that was all I was going to get, so in turn it became my benchmark. I about fell out of my chair when I saw my new fps on the stress test. :laugh:
Posted on Reply
#43
a_ump
Kuthek005CSS is not all I wanted but with 30 fps that was all I was going to get, so in turn it became my benchmark. I about fell out of my chair when I saw my new fps on the stress test. :laugh:
haha, no offense but you must not be very tech savy to see the specs of the GS and GTS240 and not know the performance would blow away your previous performance numbers lol. but good for you, being satisfied is all that matters when it comes to a PC.
Posted on Reply
#44
Jstn7477
DanishDevilDude, I just upgraded my 9800 GT to a GTS 240! My computer pwns now and my e-penis is huge!
Once NiBiTor has support for the GTS 240, I'll probably rename my 9800GT 55nm to a GTS 240 to be in the same generation as my GeForce 210. :laugh:
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