Tuesday, August 25th 2009

Creative Announces Sound Blaster Wireless for iTunes

Creative Technology Ltd. today announced the Creative Sound Blaster Wireless for iTunes, a breakthrough for more than 100 million people who listen to iTunes music and Internet radio on their PC or Mac. The Creative Sound Blaster Wireless for iTunes upgrades the PC or Mac to a premium wireless sound system that enables users to use the iTunes interface. It is about the size of a thumb drive, and it just plugs into the USB connection on the PC – it is as easy to use as iTunes itself. The Creative Sound Blaster Wireless for iTunes is the perfect solution for everyone who has iTunes on their PC or Mac, allowing them to listen to their music wirelessly and enhancing the quality of the playback.

Coupled with a Creative Wireless Receiver, the Creative Sound Blaster Wireless for iTunes allows users to wirelessly connect the PC or Mac to speakers or headphones when they listen to their iTunes or MP3 music. Users no longer have to connect speakers or headphones directly to their PC or Mac, because it plays back music wirelessly throughout the home. Now users can take their notebook PC or Mac from one room to another while they listen to iTunes music without skipping a beat. The Creative Sound Blaster Wireless for iTunes enables users to select up to four specific rooms where they want to wirelessly play back their music or they can broadcast to unlimited systems throughout the home.

The Creative Sound Blaster Wireless for iTunes makes every iTunes or MP3 track on the PC or Mac dramatically better, including protected or unprotected music bought from iTunes Store or ripped from CDs. It even improves virtually all kinds of music, including music from MySpace and YouTube, and favourite Internet music from sites such as Pandora, Slacker and LastFM, and music streaming from sites such as Napster and Rhapsody. The Creative Sound Blaster Wireless for iTunes restores the lost highs and lows that are missing from music by utilising award winning X-Fi audio technology.

"One of the key drivers of the iTunes and MP3 revolution was being able to download music from the Internet and store it on your computer or a portable handheld player that had a very small amount of memory. iTunes and MP3 compressed the music so it was only a fraction of the original size, making it quicker to download a track on the Internet, and you could store more tracks on your handheld player. In the process of making iTunes and MP3 tracks smaller so they could be downloaded, the music lost its highs and lows. Because of the popularity of iTunes, many people have heard their music in only that format so they may not know that their music should sound a lot better. Sound Blaster Wireless for iTunes does for audio what HDTV did for video, providing a significant quality improvement," said Craig McHugh, President and Chief Operating Officer of Creative Labs, Inc.

"Many people lust after high-end audio equipment and some are willing to pay hundreds or even thousands of dollars to get better sound in their cars or their home, buying premium sound systems or upgrades. For a fraction of the price, Sound Blaster Wireless for iTunes gives you phenomenal sound quality when you play back your iTunes or MP3 tracks on your Mac or PC and it works with the iTunes interface. Plus, it turns your PC or Mac into an easy-to-use wireless home audio system, that works with iTunes - a breakthrough over much more expensive systems that make you reload all of your tracks and don't work with iTunes software and can't play back iTunes protected music."

Pricing and Availability
The Creative Sound Blaster Wireless for iTunes and the Creative Wireless Receiver will be sold together at COMEX 2009 from 10-13 September 2009 and subsequently at the CREATIVE Stores at International Business Park and Marina Square, the online store at sg.store.creative.com and authorised dealers in Singapore at the suggested retail price of US $169.99.
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26 Comments on Creative Announces Sound Blaster Wireless for iTunes

#2
CrAsHnBuRnXp
They're really running out of ideas arent they?...
Posted on Reply
#3
mikek75
So whats its called again? Oh yeah, "The Creative Sound Blaster Wireless for iTunes", almost forgot...
Posted on Reply
#6
BazookaJoe
Well.. yeah.... I suppose if you REALLY need iTunes to listen to music then. I suppose this is useful?

Cant see how its really any different to any other wireless audio extender? But I suppose it has its market.

Hopefully it can extend other sound too , and not just iTunes?

Edit : Could be fun to leave the volume cranked to 100% then throw a grenade & have the PPL in the lounge s#!t themselves ;}
Posted on Reply
#7
KainXS
yeah they are running out of idead

:laugh:
Posted on Reply
#9
Mussels
Moderprator
so is this just a PC->FM radio transmitter?
Posted on Reply
#10
Morrison5891
allows you to stream your itunes from the PC to a receiver connected to your home stereo. Kinda makes no sense to me....
Posted on Reply
#11
Mussels
Moderprator
by: Morrison5891
allows you to stream your itunes from the PC to a receiver connected to your home stereo. Kinda makes no sense to me....
sounds like FM radio to me.

I think this is just a USB soundcard which outputs to FM radio
Posted on Reply
#12
Morrison5891
pretty much...

Why spend extra money on a device that sends your music to a stereo when your PC has speakers and that is how most people listen to music these days. And, also... if users aren't listening to the music on the PC, its downloaded to their mp3 player.

Creative must be desperate
Posted on Reply
#13
Flyordie
by: CrAsHnBuRnXp
They're really running out of ideas arent they?...
They did this by requirement from Apple vs Creative lawsuits...
Posted on Reply
#14
Morrison5891
regardless of why they did this... who are they actually going to market this to?
Posted on Reply
#15
Mussels
Moderprator
by: Morrison5891
regardless of why they did this... who are they actually going to market this to?
people with 128MB MP3 players?


really, i dont get it either. people normally just copy the files over.
Posted on Reply
#17
Mussels
Moderprator
by: Morrison5891
The best part... is the price. $149
gah.

mac users arent THAT dumb
Posted on Reply
#20
eidairaman1
by: Mussels
gah.

mac users arent THAT dumb
Ya they would go after the same exact thing if it has a apple on it and costs 10 times as much.
Posted on Reply
#21
Flyordie
by: eidairaman1
Ya they would go after the same exact thing if it has a apple on it and costs 10 times as much.
+1
--
I will admit though, Creative makes some good high quality PMPs... Creative Zen X-Fi is rated #1 for sound quality for any PMP on the market to-date. Gotta love it.
Posted on Reply
#22
Specsaver
A usb sound card, one receiver and a remote control for 160 bucks isn't a bad deal.

by: Mussels
sounds like FM radio to me.
I think this is just a USB soundcard which outputs to FM radio
It is USB sound card indeed but the wireless output is not FM.
Audio is streamed wirelessly @ 2.4GHz - according to the specs here:
http://www.soundblaster.com/products/wirelessaudio/

For someone who wants to hook up their Hi-Fi in one room to the computer in another room (or the other way round using PC speakers and line-in on the Blaster for that) without drilling through the walls it is a reasonable option. FM lacks quality while gear such as Sonos or Squeezebox are a bit expensive and this is where this Sound Blaster might be useful.
Posted on Reply
#23
twicksisted
by: Mussels
gah.

mac users arent THAT dumb
you mean... even mac users arent that dumb lol... (yes, most of them are hehehe ) kidding :D
Posted on Reply
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