Tuesday, October 6th 2009

WD Introduces My Book Studio External HDDs with Innovative E-Label Display

WD, the world's leader in external storage solutions, today introduced its new high-performance My Book Studio desktop external drives with a customizable e-label that is always visible, even when unplugged, so it's easy to know the contents of the drive. Designed for Mac users and creative professionals, the new My Book Studio drives are equipped with a FireWire 800 interface to give users the speed they need for demanding tasks like photo and video editing and graphic design.

The new My Book Studio drives are TimeMachine compatible, offer automatic, continuous backup with WD SmartWare software, and include 256-bit hardware-based encryption to provide a high level of security. Available now at select retailers and the WD online store, the new My Book Studio drives are formatted for Mac and offered in capacities of 500 GB, 1 TB, 1.5 TB and 2 TB.

Creative professionals generate, store and back up massive amounts of digital content. During in-home and in-studio interviews with consumers, WD team members observed that many were taping notes or other hand-made labels on their many drives, to tell them apart. For these customers, WD developed the e-label high-contrast smart display which reads like ink on paper, and lets the user create a customized label to describe the drive's contents.

Utilizing e-paper technology similar to that found on the Amazon Kindle, the information on the display remains clearly visible even when the drive is unplugged, and can be changed easily and as often as desired. The e-label also shows available storage capacity and drive security status.

"Storing and backing up is a huge part of my workflow as a professional photographer," said Bruce Dorn. "I have been using WD hard drives for quite a while now and my experience has been exceptional with reliability and ease-of-use, and I love the design. The new e-label smart display will help me organize my projects while password protection and encryption will keep it more secure. The new drives deliver backup not only for professionals, but for anyone who is taking pictures, collecting music or who needs to back up their digital life."

My Book Studio drives also feature user-selected password protection combined with 256-bit hardware-based encryption, which scrambles files before they are stored. Typically found only on much more expensive drive systems, the encryption acts as a virtual padlock to keep users' data safe.

The new My Book Studio drives come equipped with WD SmartWare software, an integrated application which provides automatic and continuous backup, as well as control of the e-label display, password and other settings. When the My Book Studio drive is plugged in for the first time, the simple and intuitive first backup process launches automatically. The real-time visual interface of WD SmartWare software gives users a reassuring view of their backup as it happens. After the first backup, users' files are backed up automatically every time they change or add a file.

WD SmartWare software is compatible with the Apple TimeMachine. Users with older versions of Mac OS (not equipped with TimeMachine) or those who wish to use the drive for both backup and extra storage have the option to use WD SmartWare software backup capability.

"Photographers, videographers and other Mac computer enthusiasts require fast performance for their complex projects," said Dale Pistilli, vice president of marketing for WD's branded products group. "They also have a very large number of projects and files which they need to keep organized across multiple hard drives. With a FireWire 800 interface and customizable e-label, the new My Book Studio drives offer an elegant, high-speed solution for these creative professionals to interact with, organize and securely archive their media."

Price and Availability
The new My Book Studio drives are offered in capacities of 500 GB, 1 TB, 1.5 TB and 2 TB and have a 3-year limited warranty. My Book Studio drives are available now at select retailers and online at shopwd.com. MSRP ranges from $149.99 to $299.99 USD depending on model.Source: WD
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2 Comments on WD Introduces My Book Studio External HDDs with Innovative E-Label Display

#1
freaksavior
To infinity ... and beyond!
are these black edition drives?
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#2
lemonadesoda
Board of Directors: "What can we do to grow market share?"

Strategy department: "Position ourselves as a consumer-friendly innovative company."

Directors: "OK product development: create some innovative products. That should fix it"

Product development team: "We've got an external HDD enclosure. We could make it look like sexy and pretend it is a consumer-level NAS. They will never know. Consumers are dumb you know"

Marketing department: "Call it 'innovative' and we will all get our bonuses this year".

Marketing whizzkid: "E-labels are 'in'"

Directors: "Bingo! Anyone for golf?"
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