Friday, March 5th 2010

NVIDIA Blames OEMs for GeForce 300 Rebranding

NVIDIA is weeks away from unveiling its GeForce GTX 400 series, which until a few weeks ago, was expected to be the GeForce GTX 300, by the media. Expecting that nomenclature didn't need rocket science. However, NVIDIA changed it with releasing as many as a dozen and a half SKUs in the so-called GeForce 300 series based on existing GT21x GPUs, with not much fanfare. The company got a little candid with Bit-Tech.net in an interview, in admitting that pressure from OEMs forced NVIDIA to 'create' GeForce 300 series, because OEMs wanted "something new" on their specs sheets, if they were to opt for NVIDIA's mGPUs over those from AMD, which already support DirectX 11, under the Mobility Radeon HD 5000 series. Most of these rebrands, according to the company, are specific to the OEMs, and will not be released by board partners to the retail market.
Source: Bit-Tech.net
Add your own comment

34 Comments on NVIDIA Blames OEMs for GeForce 300 Rebranding

#26
Sihastru
KainXSG92
8800GS-9600GSO(same as GS)-9600GSO512(much shower than GS)-GT330(OEM)
8800GT-9800GT(die strink)-GTS240(OEM)-GT330(OEM)
8800GTS512-9800GTX(new pcb same gpu)-9800GTX+(die strink)-9800GX2-GTS150(OEM)-GTS250(same as later models of GTX+)
G94
9600GT-9600GSO(much much slower)-GT130(OEM)
GT21X
G205-G210-GT220-GT240-G310(OEM)-G315(OEM)-G320(OEM)-G340(OEM)
They are only referring to the GF100 not beeing marketed as a GTX300-series card. Anyway, OEMs are refreshing their entire lineup at least once a year, and their customers demand new SKUs every time. So they do have something there.

In your rebranding scheme, you have 9800GX2 as a rebrand of 9800GTX+? How is a dual PCB, dual GPU card a rebrand of a single PCB, single GPU card? Other examples there include variations in the number of available shader processing units and available memory bandwith. Also improved chips were also introduced when they changed the manufacturing process from 65nm to 55nm and now to 40nm. Also of note is the DX10 and DX10.1 compliancy. Some of the models support advanced power management schemes, that the others do not.

There are plenty of differenciating features to warrant most of the model names. Just a couple of your examples are actual rebrands of the same product.
Posted on Reply
#27
newtekie1
Semi-Retired Folder
SihastruThey are only referring to the GF100 not beeing marketed as a GTX300-series card. Anyway, OEMs are refreshing their entire lineup at least once a year, and their customers demand new SKUs every time. So they do have something there.

In your rebranding scheme, you have 9800GX2 as a rebrand of 9800GTX+? How is a dual PCB, dual GPU card a rebrand of a single PCB, single GPU card? Other examples there include variations in the number of available shader processing units and available memory bandwith. Also improved chips were also introduced when they changed the manufacturing process from 65nm to 55nm and now to 40nm. Also of note is the DX10 and DX10.1 compliancy. Some of the models support advanced power management schemes, that the others do not.

There are plenty of differenciating features to warrant most of the model names. Just a couple of your examples are actual rebrands of the same product.
You have to forgive KainXS, he believes that any card that uses the same GPU(s) regardless of configuration is a rebrand...as long as they are nVidia cards that is...ATi is immune from this logic.
Posted on Reply
#28
KainXS
I'm not saying anything is a reband of anything in that which is why I put
not talking about rebranding here just showing how they ended up
, I am just grouping the cards up by the gpu's closest to them, the gpu closest to the GX2 is 128sp version of the G92 because it has 2 128sp gpu's which is why its with the other 128sp cards'

if I was playing the revised/rebranding game I would have done it something like this
G92
8800GS>rebranded>9600GSO>revised>9600GSO512>rebranded>GT330(OEM)
8800GT>revised>9800GT>rebranded>GTS240(OEM)>rebranded>GT330(OEM)
8800GTS512>revised>9800GTX+>rebranded>GTS150(OEM)>revised>9800GTX+>revised/rebranded>GTS250\\\9800GX2
Posted on Reply
#29
alucasa
Looks like Nvidia is running outta people to blame.

Soon enough, they will blame their own R&D staff for having sex in company labs.
Posted on Reply
#30
DaedalusHelios
ATi's mobile offerings are way too weak to take advantage of DX11 features so it is hardly worth mentioning. Most consumers don't realize that though. Complaints of rebranding would only come from those too ignorant to take 10 minutes on Nvidia's website to compare GPU's. If 10 minutes of research is too much for a consumer then they deserve to be confused.

You can't call a GPU the same thing on a spec sheet when you have lowered its power draw or added a few features. The Nvidia optimus designs are hardly a rebrand and they are mobile GTX 3xx series BTW.
Posted on Reply
#31
Kantastic
newtekie1You have to forgive KainXS, he believes that any card that uses the same GPU(s) regardless of configuration is a rebrand...as long as they are nVidia cards that is...ATi is immune from this logic.
I forgive you.
Posted on Reply
#32
Unregistered
I bet that the Fermi GPU is actually 2x285 GPUs packed on the same die, and made square, just to fool people in thinking this is a new GPU...Hahahaha. What other explanation can be there, when the GPU size is so huge, power hungry and so hard to manufacture?? :))))))
#33
TheLaughingMan
As my ex-friend once told me, to you Nvidia I say, "Stop blaming other people for your failures. Man up and stop being a bitch about it."
Posted on Reply
#34
eidairaman1
The Exiled Airman
Soon Enough Nvidia will start blaming AMD for their failures, Along with certain AMD boards supporting both Crossfire and SLI now.
Posted on Reply
Add your own comment
Apr 24th, 2024 11:00 EDT change timezone

New Forum Posts

Popular Reviews

Controversial News Posts