Tuesday, March 30th 2010

XFX Abandons GeForce GTX 400 Series

XFX is getting cozier with AMD by the day, which is an eyesore for NVIDIA. Amidst the launch of GeForce GTX 400 series, XFX did what could have been unimaginable a few months ago: abandon NVIDIA's high-end GPU launch. That's right, XFX has decided against making and selling GeForce GTX 480 and GeForce GTX 470 graphics cards, saying that it favours high-end GPUs from AMD, instead. This comes even as XFX seemed to have been ready with its own product art. Apart from making new non-reference design SKUs for pretty-much every Radeon HD 5000 series GPU, the company is working on even more premium graphics cards targeted at NVIDIA's high-end GPUs.

The rift between XFX and NVIDIA became quite apparent when XFX outright bashed NVIDIA's high-end lineup in a recent press communication about a new high-end Radeon-based graphics card it's designing. "XFX have always developed the most powerful, versatile Gaming weapons in the world - and have just stepped up to the gaming plate and launched something spectacular that may well literally blow the current NVIDIA offerings clean away," adding "GTX480 and GTX470 are upon us, but perhaps the time has come to Ferm up who really has the big Guns." The move may come to the disappointment of some potential buyers of GTX 400 series, as XFX's popular Double Lifetime Warranty scheme would be missed. XFX however, maintains that it may choose to work on lower-end Fermi-derivatives.

Source: HardwareCanucks
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199 Comments on XFX Abandons GeForce GTX 400 Series

#1
Paintface
I guess XFX wants to stick with producing videocards instead of fancy looking roomheaters
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#5
DigitalUK
maybe XFX knows something we dont or maybe not, bfg and evga has no problems bringing the heat..:D
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#6
gumpty
:eek:

Wouldn't it be interesting to know the actual reasons behind this. Is it a calculated business move which ties in with their strategic business plan? Or is it something subtler, like seeing flaws in the Fermi chip itself (maybe heat?), and didn't want to get involved with a chip that was likely (pure speculation) to cause them lots of RMA trouble in the future?

:confused:
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#7
TheOnlyHero
I dont care about XFX, its there choice. There a lot of companys like xfx ( Asus,Inno3d,Galaxy...) ho makes Nvidia videocards , so it isnt a big shock for me .XFX goes against mother nature :)
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#8
Fourstaff
Yeah, I think the warranty is going to be a problem for them, since that they offer generous warranty services.
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#9
gumpty
by: TheOnlyHero
I dont care about XFX, its there choice. There a lot of companys like xfx ( Asus,Inno3d,Galaxy...) ho makes Nvidia videocards , so it isnt a big shock for me .XFX goes against mother nature :)
I think the 'shocking' thing about this is that ... iirc ... XFX were an Nvidia-only company as little as 12 months ago. To wholly switch teams so quickly, within one new generation of GPUs, is the surprising part. For me at least.
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#10
DigitalUK
warranty is everything ,specially when you are paying that sort of money on a card. 1 year later you could have a dead card with nothing you can do about it.

a card that can run at 100c wont be lasting years. if most of use saw those temps we would be crying/rebuilding or rma'ing
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#11
Velvet Wafer
someone with big influence at XFX knews something, Nvidia doesnt want regular customers to know, i believe;)
anyway, Evga is Nvidia exclusive till today, and that really pisses me off:laugh:
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#12
qwerty_lesh
by: gumpty
I think the 'shocking' thing about this is that ... iirc ... XFX were an Nvidia-only company as little as 12 months ago. To wholly switch teams so quickly, within one new generation of GPUs, is the surprising part. For me at least.
yeah, thats extremely common for consumer buying trends (to follow a brand thats doing the best value/performance at the current times) but not for manufacturers or manufacturing partners. :twitch:
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#13
gumpty
by: Fourstaff
Yeah, I think the warranty is going to be a problem for them, since that they offer generous warranty services.
Yeah, which would be worse PR for Nvidia's Fermi brand: XFX not making the cards at all, or XFX only offering, say a 1 or 2 year warranty - when they offer a lifetime warranty on everything else? It would make everyone wonder about the safety of buying such a GPU.

Bearing that in mind, I wonder if Nvidia politely asked XFX to not make any at all when they told them they would only do a limited warranty - knowing that pulling out totally, and just keeping mum about the reasons, would be the better choice for Fermi's reputation.

This is all wild speculation though.
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#14
Live OR Die
they end up shiping both in time so who cares
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#15
Yukikaze
That's a sort of a: :nutkick:, but the colors on the smileys need to be reversed...
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#16
ArkanHell
XFX is just afraid of the low sales that could have if they take out the 480, and you know why.
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#17
Hayder_Master
i think nvidia who is losing XFX, maybe people now know the best brand is EVGA it's right but nvidia known as durable and powerful cards cuz the XFX


and i think it's nvidia new GPU's problem, high heat mean GPU take more and that's point to new nvidia GPU's have bad quality
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#18
DigitalUK
XFX has always released Nvidia cards in all flavours , there has to be a very good reason to drop NV now like a bad smell.
at the end of the day we need Nvidia to come through tho or we will be paying through the nose for cards, ive noticed over last few days since the release that the ati 58xx cards seem to be going up in price and not down.
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#19
gumpty
by: DigitalUK
XFX has always released Nvidia cards in all flavours , there has to be a very good reason to drop NV now like a bad smell.
at the end of the day we need Nvidia to come through tho or we will be paying through the nose for cards, ive noticed over last few days since the release the the ati 58xx cards seem to be going up in price and not down.
QFT
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#21
crow1001
Guess them 5000 cards XFX are selling are doing really well for them, they have basically gave the finger to Nvidia which looks really bad for them, ATI fanbois are gonna love this.
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#22
gumpty
by: OnBoard
Not that it's going to happen, if there is already shortage of them :/
http://www.fudzilla.com/content/view/18277/1/
This could also be a likely reason why XFX pulled out. They couldn't get Nvidia to guarantee they'd be supplied with enough chips to make the whole manufacturing/branding/marketing thing worthwhile; so they just said feck-it, don't bother.
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#23
HalfAHertz
by: gumpty
This could also be a likely reason why XFX pulled out. They couldn't get Nvidia to guarantee they'd be supplied with enough chips to make the whole manufacturing/branding/marketing thing worthwhile; so they just said feck-it, don't bother.
Sounds like the most logical reason
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#25
DigitalUK
and the plot thinkens, if nvidia are really behaving in that way (Very unprofessional). could we see more vendors dropping nvidia.
it would be nice for big companys these days to just drop the BS and say it like it is, if its shortage of supply or internal difference say it , i could respect that.
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