Kingston Technology Company, Inc., the independent world leader in memory products, today announced the release of an entry-level line of HyperX memory modules for overclockers and gamers. The HyperX 'blu' memory modules have a new look, run at standard JEDEC speeds and timings, and have headroom for enthusiasts to push the performance envelope.

"The enthusiast community knows the HyperX name is synonymous with high speed, high quality and stylish design. HyperX blu enables us to bring these features to market at a lower price point," said Vincent Kim, HyperX product manager, Kingston. "blu is the latest addition to the HyperX family in our ongoing strategy to match HyperX products with the various enthusiast market segments."HyperX blu is available in DDR3, 1600- and 1333MHz 4- and 2GB kits of two. blu is also available in DDR2 800MHz, single modules and kits of two. Kingston HyperX memory is backed by a lifetime warranty and free 24/7 technical support.