Thursday, July 22nd 2010

WD Launches New Limited Edition Designs for My Passport Essential Hard Drive

WD, the world's leader in external storage solutions, today introduced its new 500 GB My Passport Essential limited edition designs portable hard drives, available exclusively at Best Buy and the WD Store. Consumers can choose from several unique designs that appeal to a wide variety of personal styles, ranging from outdoor enthusiasts to urban trendsetters.

Designed by students at California State University, Long Beach's Industrial Design program, the drives are available in the following styles: Boom Box, Black Hole, Cityscape, Fuchsia Leaf and Wave. The decorative patterns are especially geared for students who want to express their individual style while choosing a reliable, ultra-portable place to store their media and back up their valuable work.

The drives are Windows compatible and include WD SmartWare software, which provides a simple, visual method for backup using a single-screen view of the drive's contents.

"The contents of individuals' portable storage contain all the ways they express themselves - music, images, and videos - and tell a story about who they are," said Dale Pistilli, vice president of marketing of WD's branded products group. "Expressing individual style is important. That's why we teamed up with California State University, Long Beach design students, who have their finger on the latest fashion trends."

My Passport Essential limited edition designs portable drives also feature user-selected password protection combined with 256-bit hardware-based encryption. Typically found only on much more expensive drive systems, the encryption acts as a virtual padlock to keep users' data private.

Price and Availability
The new My Passport Essential limited edition designs are offered in 500 GB and have a 2-year limited warranty. My Passport Essential limited edition designs are now available exclusively at Best Buy and online at www.wdstore.com. MSRP is $119.99 USD.
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11 Comments on WD Launches New Limited Edition Designs for My Passport Essential Hard Drive

#1
Kreij
Senior Monkey Moderator
Basically $10 more for "individual style" instead of a solid color one.
I suppose that reasonable if you must "express" yourself through your portable storage device.
Posted on Reply
#2
mdsx1950
The 2nd,4th and 5th look awesome!
Posted on Reply
#3
3volvedcombat
by: mdsx1950
The 2nd,4th and 5th look awesome!
There Base colors are black

Thats why
Posted on Reply
#4
RejZoR
They don't look anything special. Why can't they make a transparent black or white combination like IcyBox cases. I bought one for my WD Scorpio Blue for my sister and it looks so damn nice. Feels solid and looks nice.
Posted on Reply
#5
puma99dk|
nice, i actually like this design:



so i hope they will be available in my country ^^
Posted on Reply
#6
Aleksander
I like the third design
Really cool!
Posted on Reply
#7
richardbel
except from the 1st one i like them all..
Posted on Reply
#8
Avarice
if you want individuality just paint it yourself, or do what im about to...pull it apart and wrap it in carbon fiber laminate (aka sticky stuff)
Posted on Reply
#9
Solaris17
Creator Solaris Utility DVD
by: Kreij
Basically $10 more for "individual style" instead of a solid color one.
I suppose that reasonable if you must "express" yourself through your portable storage device.
lold. btw have you seen how blue my hair has been lately? its pretty indavidualist. im just like all the other sapphire haired kids. only im diffirent because im me. im deff buying one.

anarchy etc etc
Posted on Reply
#11
Wile E
Power User
by: Kreij
Basically $10 more for "individual style" instead of a solid color one.
I suppose that reasonable if you must "express" yourself through your portable storage device.
Or spend that $10 on paint and a brush, and really express yourself.
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