Saturday, August 7th 2010

AMD Scores Key Design Win on Apple Products, New iMac & Mac Pro Powered by ATI Radeon

AMD announced that Apple has selected the world renowned ATI Radeon graphics solutions for the new line of Apple iMac and Mac Pro tower. Now featured in Apple Stores as well as online retail, ATI Radeon graphics offer outstanding power and performance as the standard configuration for the new iMac and Mac Pro tower which will hit store shelves soon.

“Apple buyers demand the best, and AMD’s award-winning ATI Radeon graphics enable exceptional visual experiences for iMac users,” said Matt Skynner, corporate vice- president and general manager, GPU division, AMD. “AMD has conducted extensive testing and research to create superior graphics products for the iMac. This research is designed to dramatically enhance the Mac-user experience so that Apple users can enjoy responsive performance and play the newest games.”

The high-performance ATI Radeon HD 5770 graphics card features 1GB of GDDR5 memory from AMD and enables blistering fast Mac Pro graphics technology. Ideal for motion graphics, 3D modeling, rendering, or animation, the card comes standard; for more demanding tasks purchasers can upgrade to ATI Radeon HD 5870 graphics.

iMac Games on ATI Radeon HD graphics
  • ATI Radeon graphics solutions offer feature rich graphics performance enabling an immersive, life-like gaming experience while playing HD content with incredible visual fidelity.
  • ATI Radeon HD 5750 graphics are available in the new 27” iMac.
  • ATI Radeon HD 5650 graphics are available in the new 22” and 27” iMac.
  • ATI Radeon HD 4670 graphics are available in the new 22” iMac
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33 Comments on AMD Scores Key Design Win on Apple Products, New iMac & Mac Pro Powered by ATI Radeon

#1
pr0n Inspector
by: TheLaughingMan
Well they wouldn't need to create new "special" drivers for Apple if they would be so up tight about controlling everything about everything. I get why they do it and in shows in the quality work they do with design, implementation, and UI (which is honestly a little too simple at times).

Setting that all aside, the reason this is an "Apple tax" and why the term applies to non-Apple hardware is because they are going to write the drivers with AMD/ATI's help, because they don't want a 3rd party writing drivers for their stuff. I think that senario is backwards. Why can't they just test and certify the drivers like Windows does. Why does it have to be re-engineered from the ground up using Apple based code and software? They did it to Nvidia and is the primary reason why the cards run at 25% power when Valve ported over Steam. I hope they have worked out that kink by now, cause that was just plain bad all around. Valve, Apple, and Nvidia dropped the ball on that one.

Well I hope that Valve, ATI, and Apple will remember to test the system before releasing it to the public or people will be back in the same $^it creek again.
They have to to write drivers just for Apple. A default installation of Mac OS X does not have X11.
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#2
leonard_222003
“Apple buyers demand the best, and AMD’s award-winning ATI Radeon graphics enable exceptional visual experiences for iMac users,” said Matt Skynner
Translating the bullshit , AMD was much cheaper and we went with them , sure we could've went with Nvidia and enable some Cuda bullshit for some Adobe video edititing software and maybe even Final Cut Pro but who cares when we can have the cheap AMD/ATI deal.
Because of the obvious thing Apple do i will never ever buy something from them , not even an iphone.
Posted on Reply
#3
jmcslob
Hmmm..
Anyone else think it's Funny that Steam Recently Started and Apple section and then this:eek:
It's like Apple is looking for a little game action sales too
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#4
pantherx12
by: leonard_222003
Translating the bullshit , AMD was much cheaper and we went with them , sure we could've went with Nvidia and enable some Cuda bullshit for some Adobe video edititing software and maybe even Final Cut Pro but who cares when we can
AHhh no matter, already Stream plug-ins for that I believe.
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#5
wiak
by: NC37
Actually some of the hottest running iMacs ever had ATI boards. Ones with higher failure rates too. But this was mostly due to Apple cramming hotter running chips into machines already burdened with other high end parts. This gen we are only seeing up to 5750. Why 5770 was excluded is likely because Apple learned from the past high failure rates of how much the design could really take. Likely Apple went all ATI this round because NV doesn't have all their 4 series parts in order yet.

Apple jumps from maker to maker often so this really isn't like an exclusivity agreement. If NV would have had its act together, you'd prolly have seen some NV parts used.

Apple users really aren't the only stupid ones when it comes to using low end hardware. If the general PC user had half a brain, Intel wouldn't be in the GPU business. Apple used to use Intel only graphics early on in the switch. I warned people not to buy them but in a frenzy they did anyways. Short time later, everyone comes crying that they can't run their apps on GMA crap chips. Think 2 gens later, Apple dumps GMA out of their low ends then makes a fuss about low end users finally getting the basic performance they wanted. Pretty obvious ppl were not wanting Intel and Apple heeded that.

Sadly Apple is well known for not using the best graphics tech possible when available, which is odd when they use such higher end CPUs. For being a company that was so heavy in graphics and artists, they really don't give them the best tools to work with.
lul not higher than nvidia, why? bumpgate fiasco!
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#6
OneCool
They wont use their CPU's but the stupid f%$&ers will use their GPU's.

Man I hate that company and everything it stands for.

I wish AMD would have told them to get screwed
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#7
TheLaughingMan
by: OneCool
They wont use their CPU's but the stupid f%$&ers will use their GPU's.

Man I hate that company and everything it stands for.

I wish AMD would have told them to get screwed
This is exactly what AMD needed. This will be the push to get this into an actual profit margin this half. I look forward to the reports.
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#8
wahdangun
wow, i never know there are people that will blindly hate apple, its their choice to use overpriced hardware, so please don't bash AMD for being chosen by apple to be used in their hardware, instead we must thank them because ati can overcharge them and earn more profit so amd can have more money for their RnD
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