Wednesday, August 18th 2010

BFG Tech Explored AMD Partnership Before Quitting?

The enthusiast community witnessed the sad "demise" of BFG Tech, as it categorically announced an exit from graphics cards business, and then unofficially left other businesses such as PSUs and PCs. It has come to light, however, that BFG Tech did in fact toy with the idea of doing what XFX did, and become an AMD add-in-board partner. Pictures surfaced that showed a Chinese OEM had made samples of ATI Radeon HD 5000 series graphics cards carrying the BFG Tech name, and other things BFG has been known for - such as free 24/7 tech-support, lifetime warranty, and other tiny BFG-esque details.

Under a partnership with that company, BFG would just have to market the cards and run support, while everything from manufacturing to packaging would be carried out by the OEM (earlier BFG, like EVGA, would package, market, and run support for the products). The company while working with BFG did produce a batch of ATI Radeon graphics cards to supply to BFG. When inquired by AMD about who these cards were being made for, the company mentioned BFG Tech. AMD responded saying that BFG Tech wasn't an authorized board partner, and would not be allowed to sell ATI Radeon graphics cards. This sent the OEM into panic, which got back to BFG only to find out that the marketing staff there had been let go of. The company now has with it a batch of "BFG Tech" labelled graphics cards it can't sell. It plans to rebadge and exhibit them at the China Sourcing Fair later this October, to exhibit its capabilities and possibly find a buyer for those cards.

Source: PC Perspective
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44 Comments on BFG Tech Explored AMD Partnership Before Quitting?

#1
INSTG8R
That's too bad really. That might have helped them. Even tho I never owned any BFG products I still hate to see another brand go under.
I miss Abit alot too. I am still holding onto my MoBo despite the fact their gone. It has served me well and still does.
Posted on Reply
#2
KainXS
too bad, couldn't get their hand in AMD's cookie jar fast enough, went to Nvidia's first and the cookies costed too much

Nvidia - Here want these 20 cookies BFG, then buy 80 other cookies that aren't the cookies you want first
BFG - We can't afford those cookies
Nvidia - Then go buy AMD's cookies
BFG- Fine we will
Too late
Death from starvation.
Posted on Reply
#3
ShRoOmAlIsTiC
by: INSTG8R
That's too bad really. That might have helped them. Even tho I never owned any BFG products I still hate to see another brand go under.
I miss Abit alot too. I am still holding onto my MoBo despite the fact their gone. It has served me well and still does.
I miss the old good Abit stuff too, seems more and more companies are going belly up. DFI is another im gonna miss more then all of them.
Posted on Reply
#4
entropy13
And why don't the French have a word for "entrepreneur"?
Because the word is already French LOL


Well at least the cards would still serve some purpose for the manufacturing company, they can show their worth in efficiently and timely making the cards to specifications. I must admit that it was quick, considering it was done within a month or so.
Posted on Reply
#5
cadaveca
My name is Dave
So, seems like they lost the ability to get new cards because of this deal...

Did I get that right? The company's marketing team was fired...was that BFG, or the OEM maknig the cards for BFG?
Posted on Reply
#6
entropy13
by: cadaveca
So, seems like they lost the ability to get new cards because of this deal...

Did I get that right? The company's marketing team was fired...was that BFG, or the OEM maknig the cards for BFG?
"The company attempted on many occasions while working with BFG to speak with the executives about why AMD does not recognize BFG as a partner, but were ignored. Only a few weeks after the company began ongoing attempts to get a clarification as to why this was a situation, they discovered that the entire graphics marketing and product management staff at BFG was let go."
Posted on Reply
#7
cadaveca
My name is Dave
ah, so the company that made the cards, not BFG, will re-label them?


Yikes, BFG stuck some others in a pickle, then. I was hoping that this might explain why BFG failed so hard.
Posted on Reply
#8
KainXS
the question I want to know is did BFG know a year in advance that they were going to be going out of business based on all this they probably did with all the lawsuits and general BS around them.
Posted on Reply
#9
entropy13
by: cadaveca
ah, so the company that made the cards, not BFG, will re-label them?


Yikes, BFG stuck some others in a pickle, then. I was hoping that this might explain why BFG failed so hard.
This was more of an attempt to prevent the failure, it didn't work so the inevitable happened.
Posted on Reply
#10
cadaveca
My name is Dave
Ugh. That's a pretty bad failure. I feel bad for the employees, altohugh, maybe they are at fault for BFG's failure...but those people still need to eat, and pay bills.


At the same time, there's quite a few other "OEM" companies I'd like to see dissappear.



Maybe this means there will be some cheap ATI cards floating around soon?:laugh:
Posted on Reply
#11
AlienIsGOD
Sad news, BFG could have made some good coin off of AMD cards.
Posted on Reply
#12
btarunr
Editor & Senior Moderator
by: KainXS
too bad, couldn't get their hand in AMD's cookie jar fast enough, went to Nvidia's first and the cookies costed too much

Nvidia - Here want these 20 cookies BFG, then buy 80 other cookies that aren't the cookies you want first
BFG - We can't afford those cookies
Nvidia - Then go buy AMD's cookies
BFG- Fine we will
Too late
Death from starvation.
It's not that AMD denied authorization to BFG. BFG never asked for one. BFG contemplated switch to ATI Radeon, and here's what happened:
  • BFG - NVIDIA treats me like a bitch. Maybe I'll switch to ATI Radeon like XFX did
  • Opportunistic Chinese OEM - OMG, I should get BFG's contract, I'll make some [thousands of] cards right away
  • Opportunistic Chinese OEM buys GPUs from AMD
  • AMD - Which "Authorized Partner" did you make these thousands of cards for?
  • OEM - BFG Tech, you know them, everybody knows them, I'll be rich!
  • AMD - BFG? They're not authorized. We won't let unauthorized people sell ATI Radeon cards, at least not in countries that respect trade laws
  • OEM - *gulp* BFG! what is this I'm hearing?
  • *BFG defunct, marketing department already fired/let go of*
  • OEM - What am I supposed do with these 1000s of cards now? :cry: Maybe I'll exhibit at the China sourcing fair, and find someone to sell these cards to, rebadged
Posted on Reply
#13
buggalugs
BFG must have done something to upset people. Both Nvidia and AMD didnt want nothing to do with them and cut them off knowing they will die.

ATI/Nvidia wouldnt do it for no reason you would think....
Posted on Reply
#14
btarunr
Editor & Senior Moderator
by: buggalugs
BFG must have done something to upset people. Both Nvidia and AMD didnt want nothing to do with them and cut them off knowing they will die.

ATI/Nvidia wouldnt do it for no reason you would think....
NVIDIA-exclusive partners are going broke one by one not because of something they do to piss NVIDIA, but because of the way NVIDIA treats them. They're treated like sweatshop workers. They're overly regulated and controlled in the name of "fair opportunity". NVIDIA basically works like a Communist state with its partners.

And again, BFG didn't approach AMD for a tieup.
Posted on Reply
#15
W1zzard
by: btarunr
NVIDIA-exclusive partners are going broke one by one not because of something they do to piss NVIDIA, but because of the way NVIDIA treats them.
it's not only that but for almost 1 year there wasnt much you could sell or that anyone wanted to buy if you were an nvidia partner.
Posted on Reply
#16
KainXS
by: btarunr
It's not that AMD denied authorization to BFG. BFG never asked for one. BFG contemplated switch to ATI Radeon, and here's what happened:
  • BFG - NVIDIA treats me like a bitch. Maybe I'll switch to ATI Radeon like XFX did
  • Opportunistic Chinese OEM - OMG, I should get BFG's contract, I'll make some [thousands of] cards right away
  • Opportunistic Chinese OEM buys GPUs from AMD
  • AMD - Which "Authorized Partner" did you make these thousands of cards for?
  • OEM - BFG Tech, you know them, everybody knows them, I'll be rich!
  • AMD - BFG? They're not authorized. We won't let unauthorized people sell ATI Radeon cards, at least not in countries that respect trade laws
  • OEM - *gulp* BFG! what is this I'm hearing?
  • *BFG defunct, marketing department already fired/let go of*
  • OEM - What am I supposed do with these 1000s of cards now? :cry: Maybe I'll exhibit at the China sourcing fair, and find someone to sell these cards to, rebadged

terrible,

BFG's employees got screwed
the chinese company selling these cards got screwed
BFG's customers got screwed

wierd though that BFG was founded by ex visiontek employees, visiontek makes ATI cards(now), BFG tried to make ATI cards to save themselves after nvidia bitch slapped em.

its like when visiontek nearly died off they screwed all their warranty holders and the engineers almost all took off, maybe a new company will spawn from all this like what happened with visiontek which didn't die.
Posted on Reply
#17
Sasqui
by: btarunr
It's not that AMD denied authorization to BFG. BFG never asked for one. BFG contemplated switch to ATI Radeon, and here's what happened:
  • BFG - NVIDIA treats me like a bitch. Maybe I'll switch to ATI Radeon like XFX did
  • Opportunistic Chinese OEM - OMG, I should get BFG's contract, I'll make some [thousands of] cards right away
  • Opportunistic Chinese OEM buys GPUs from AMD
  • AMD - Which "Authorized Partner" did you make these thousands of cards for?
  • OEM - BFG Tech, you know them, everybody knows them, I'll be rich!
  • AMD - BFG? They're not authorized. We won't let unauthorized people sell ATI Radeon cards, at least not in countries that respect trade laws
  • OEM - *gulp* BFG! what is this I'm hearing?
  • *BFG defunct, marketing department already fired/let go of*
  • OEM - What am I supposed do with these 1000s of cards now? :cry: Maybe I'll exhibit at the China sourcing fair, and find someone to sell these cards to, rebadged

Well summed up.
Posted on Reply
#18
DannibusX
Bad business decisions are made every day and most companies will suffer the consequences. That includes all their employees, customers and suppliers.

If they had reached out to AMD earlier they could have been saved, but I was under the impression that AMD didn't keep a lot of Authorized Partners to prevent starving them out.
Posted on Reply
#19
KainXS
when visiontek almost went bankrupt and died didn't some say that it was because of Nvidia's pricing, so they swiched sides, anyone remember anything about all of that, not very sure.
Posted on Reply
#20
DarthCyclonis
Sure they thought about switching. But too late. XFX was smart and already selling ATI cards before BFG considered it. They put all their eggs in one basket being told the Fermi would make them tons of money and it did not happen. They probably thought about going the ATI route and then realized with all the other ATI vendors they would not make enough to stay alive.
Posted on Reply
#21
jonnyGURU
by: KainXS
when visiontek almost went bankrupt and died didn't some say that it was because of Nvidia's pricing, so they swiched sides, anyone remember anything about all of that, not very sure.
Technically, Visiontek did go bankrupt and did die. The company they are today has little to do with the company of back then....

Visiontek Focuses on Buyer:
http://www.chicagobusiness.com/cgi-bin/news.pl?id=6340

Visiontek, Going... going... GONE!:
http://www.hardocp.com/article/2002/08/15/visiontek/

Visiontek, LLC Complete Late Model PCB Surface Mount & Insertion Assembly Factory Auction:
http://archive.dovebid.com/brochure/bro1595.pdf

Hartford's Visiontek division will bring Radeon-based graphics products to resellers under Xtasy brand:
http://www.gamespot.com/news/2902054.html
Posted on Reply
#22
ozama
I asked them for a rma number for my dead gtx 280 one month ago but never got any answer from them. Im Very disappointed.
Posted on Reply
#23
human_error
Buy the new BFG 5750! With lifetime warranty*!


* = "lifetime" refers to the life of the company, which by the way, died last week.
Posted on Reply
#24
u2konline
by: jonnyGURU
Technically, Visiontek did go bankrupt and did die. The company they are today has little to do with the company of back then....
Visiontek has a new website.
http://www.visiontek.com/

they are hardly dead.

Anyways, is there a chance those bfg cards will come out?
Posted on Reply
#25
crazyeyesreaper
Chief Broken Rig
there dead as in the company in terms of the buisness world went defunct and was replaced by the same brand name imagine Target goes out of buisness wallmart buys all of target and reopens target lol same idea

visiontek of years ago is not the same visiontek today that said the same thing might happen with BFG someone basically buys the name and reopens shop so to speak only time will tell of course
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