Friday, October 8th 2010

AMD Rebranding HD 5770 and HD 5750 to HD 6700 Series

Earlier today, we were treated to the first picture of the Radeon HD 6870, a new and upcoming performance graphics card from AMD. It was also learned that the HD 6870 is based on a new GPU codenamed "Barts", which is intended to be a successor to the previous-generation "Juniper" GPU, which was at the center of the Radeon HD 5700 desktop and Mobility HD 5800 series. That left some uncertainty as to what GPU was going to drive the sub-$199 HD 6700 series. AMD may have found an answer, rebranding.

AMD seems to have been on the crossroads of which naming scheme to adopt. The first scheme based on conventional logic tells users that Barts-based SKUs should sit in the HD 6700 series, and Cayman-based single-GPU SKUs in the HD 6800; while the second scheme promotes Barts to the HD 6800 series, and Cayman to the HD 6900 series, pushing the low-volume, high-end Antilles (dual-Cayman) graphics card to the HD 6990 SKU. Evidently, AMD chose the newer, second scheme. The only rationale that makes sense is that the x800 series seems to be very popular, and if Barts, with its radically redesigned SIMD components can perform on par or better than the HD 5800 series SKUs, that's enough to justify its upwards push.

Since the new performance SKU will be labeled HD 6800 series, that leaves some vacuum with the HD 6700 series. The solution to this came in the form of a perceptually bad practice of rebranding Juniper-based SKUs to HD 6700 series. There is a possibility of AMD stepping up clock speeds, or adding software features to the HD 6700 series, but that's as far as we can see the Juniper going. "Turks" and "Caicos" are new GPUs, that trail behind in the HD 6600, HD 6500, and HD 6400 Series, respectively.Source: ATI-Forum.de
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140 Comments on AMD Rebranding HD 5770 and HD 5750 to HD 6700 Series

#1
btarunr
Editor & Senior Moderator
There's a famous Hindi proverb "Is hamaam mein sab nange hain" meaning "everyone's naked in this bathroom".

(everyone's equally full of s*** in business)
Posted on Reply
#3
Zubasa
by: the54thvoid
Shame on you AMD..... :shadedshu
Good reason to go green next round :laugh:
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#4
Aleksander
at least they finally made it to name the cards :)
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#5
erocker
Oh no! Another business makes a strange marketing strategy move. Nooooooooooo!

by: btarunr
There's a famous Hindi proverb "Is hamaam mein sab nange hain" meaning "everyone's naked in this bathroom".

(everyone's equally full of s*** in business)
Unfortunately.. Especially in the PC hardware business. Add politics to that too, but that isn't a discussion for here.

Looking past all the marketing bulls*** that people love to hold dear.. It really comes down to performance and price and where it all fits in with the competition. AMD could change their colors to pink and puke green, call their cards Ultra-Poop 2000's and it really doesn't matter once it's in my computer doing it's job.

*I have a new project to work on involving a 5XXX series card and some ugly paint!
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#6
Jizzler
Ahh.. just like in politics. I'll be buying whoever I hate the least at the moment.
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#7
wolf
Performance Enthusiast
by: btarunr
There's a famous Hindi proverb "Is hamaam mein sab nange hain" meaning "everyone's naked in this bathroom".

(everyone's equally full of s*** in business)
+1, it's just business to them, both camps do it.

I for one can't believe people base their brand choice simply because they think the other brand has 'shady' practices. clearly both AMD and Nvidia rebrand/have rebranded, deal with it.
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#8
Semi-Lobster
Oh AMD is pulling an Nvidia.... maybe I'll get an S3 Video card next year :p
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#9
Munki
This is an outrage! or not....meh, bastards.
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#10
Loosenut
by: Semi-Lobster
Oh AMD is pulling an Nvidia.... maybe I'll get an S3 Video card next year :p
Or a Matrox...
Posted on Reply
#11
mdm-adph
Wait a sec -- so it's not certain as of now whether they're actually going to rebrand or not? At least, until this is verified by something more than an anonymous image? :P Should you change the headline to say "AMD Possibly Rebranding," then?

by: Zubasa
Good reason to go green next round :laugh:
Oh, they're no better when it comes to rebranding. But at least now they're no worse. :shadedshu
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#12
Benetanegia
If this is true, and not FUD or a tactic, the worst part is that Turks will still be released under HD 66x0 or (even worse) 65x0 name. That sugests that it is clearly slower than Juniper or they would a) don't release it (cancel) or b) don't rebrand Juniper. If they were within a 5%-10% close to each other, there would be no market for either one of them, but apparently there is. And this is bad news, since Barts being 2xTurks means that Barts is inferior to Cypress, arguably by as much as Turks is to Juniper. And same for Cayman, being 3xTurks I don't see it being much faster than Cypress. And I mean "Cayman Pro not being faster than Cypress XT" kind of not much faster.

This is very dissapointintg if true.
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#13
CharlO
Man! Now I dsipect AMD as I did with nVidia two years ago. At least Ati was a good brand :P
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#14
Robert-The-Rambler
Its Called Going Soft In The Hardware Business

When you do that you then you lose. What happened to doubling the performance each generation?

I'm glad I bought a GTX 460. It just shows that the only fanboy you should be is yourself. ;)
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#15
_JP_
If they're keeping the core (i.e. not adding core architectural changes), this means HD 5770 owners could Flash their BIOS to HD 6770s, in search for higher clocks??
This works for the nVs 9800/250, right?
I'm guessing they'll make changes to the board, so this might not be doable, but one can wonder.
by: erocker
AMD could change their colors to pink and puke green, call their cards Ultra-Poop 2000's and it really doesn't matter once it's in my computer doing it's job.
Man, I'd love to see that happening, I really would! (Not sure I'd buy the card, though.)

Also, lol @ immediate comparisons from AMDs move to nVidia's. It's not like AMD is doing it to all of it's cards. But what's the score on this marketing crap strategies?
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#16
mdm-adph
by: Semi-Lobster
Oh AMD is pulling an Nvidia.... maybe I'll get an S3 Video card next year :p
by: Loosenut
Or a Matrox...
I think all editors and reviewers should be forced to use an S3 or Matrox in their home setups just to maintain impartiality. :laugh:
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#17
HalfAHertz
So this means that the article i linked to a couple of weeks ago was in fact true...Too bad I was hoping we'd see something new.

by: HalfAHertz
I dunno if this was already discussed here but I found this randomly browsing the net:
[In german]
[I n english - google translate]
http://news.ati-forum.de/images/stories/Szymanski/News/2010/6000_03_09_2010.jpg

Basically rumors have begun circulating that Ati will do some re-badging and renaming and mix the hd5000 and 6000 cards together. It's probably just a rumor but i hope it's fake. I'd like to see some op to bottom updates with a reasonable increase in performance.
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#18
wolf
Performance Enthusiast
Looks like it HalfAHertz, but hey, maybe they'll do something good with them rebranded anyway, like change the look and outputs to match the new series, mess with clocks etc...
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#19
Kitkat
at least this re-branding makes actual sense :)
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#20
Fourstaff
I am so happy AMD decided not to tarnish the legendary ATi brand (by retiring it first) and take in the rebranding shit themselves. Kudos to AMD for this move!
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#21
Mr McC
I see a lot of rumours and a lot of speculation: 6770's called 6870's and now this. I supose we will have to simply wait and see, but everything suggests that we are now faced with the same shitty marketing practices that I am all too happy to criticise when Nvidia are involved, and all too happy to criticise here and now.
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#22
SNiiPE_DoGG
This is a child's level powerpoint slide coming from a source known for YEARS to be full of speculation and bull....

I'll believe it when I see it.
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#23
DonInKansas
YAWN......

People who do their homework shouldn't give two squirts of piss about the name of the card. If you're buying it because of the label, you deserve whatever rancid piece of doggie doo you end up with. :roll:
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#24
afw
If the 6870 is slower than the 5870 (think it will be) ... it would look very weird on graphs when the benchmarks come out .... :laugh:
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#25
newtekie1
Semi-Retired Folder
by: Kitkat
at least this re-branding makes actual sense :)
As much sense as nVidia's renames...
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