Thursday, November 11th 2010

Sapphire HD 5550 Rebranded to HD 6390 for Russian Market

After the Radeon HD 6800 series, the rest of AMD's Northern Islands family of GPUs seem to be taking their own sweet time making it to the market. With the HD 6900 series almost certain to be off its November 22 launch date, lower-end GPUs slated for early 2011 are still far away. Meanwhile Sapphire reportedly took the opportunity to rebrand the existing "Redwood" based Radeon HD 5550 to "Radeon HD 6390", in a bid to make some monies in Russia.

The Radeon HD 6300, at least the HD 6350, HD 6370 are reserved for an upcoming GPU codenamed "Caicos", its AMD reference board even made it through a casual photo-session. The HD 5550 and HD 6390 were found to have the same device IDs. An older version of GPU Caps Viewer detects it as HD 5550, while the latest version sees it as HD 6390. The HD 5550 is based on the 40 nm "Redwood" GPU, it has 320 out of 400 stream processors enabled, and a 128-bit wide memory interface to typically connect to GDDR3 memory. Some premium models also feature GDDR5 memory.

Source: Geeks 3D
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62 Comments on Sapphire HD 5550 Rebranded to HD 6390 for Russian Market

#1
csendesmark


add to the smileys a Trollface pleaseee :D :slap:
Posted on Reply
#2
meirb111
from what we know amd's Rebranding number are up not down 5770 to 6850 ,in here
its down 5500 to 6390 this is a big mess ati is doing with the names
Posted on Reply
#3
FishHead69
Nvidia do it ! So why the hell not AMD
Posted on Reply
#4
wahdangun
so its just shapire that just do it?
Posted on Reply
#5
meirb111
by: FishHead69
Nvidia do it ! So why the hell not AMD
this is one of the reasons some people hate Nvidia amd does not need to do the same
Posted on Reply
#6
Fourstaff
6xxx is just a stepping stone for AMD, and they can't be asked to redevelop an entire line of GPU's again from scratch, hence the Nvidia style rebrand.
Posted on Reply
#7
NdMk2o1o
by: meirb111
from what we know amd's Rebranding number are up not down 5770 to 6850 ,in here
its down 5500 to 6390 this is a big mess ati is doing with the names
wth are you on about? a 5770 hasn't been rebadged to a 6850 :slap:

I think you are confused, 68** series is to replace the mid-range segment where the 57** was before it! they are not rebadged 57** series cards.
Posted on Reply
#8
FishHead69
by: meirb111
from what we know amd's Rebranding number are up not down 5770 to 6850 ,in here
its down 5500 to 6390 this is a big mess ati is doing with the names
by: meirb111
this is one of the reasons some people hate Nvidia amd does not need to do the same
Sorry I thought you were having a shot at AMD for renaming in your first statment :confused: ( Didn't really make much sense )

And least the 68xx are a proper upgrade compared to what Nvidia are doing
Posted on Reply
#9
Jizzler
They send us brides, and we send them... rebrands!? I'm sorry Russia. :shadedshu
Posted on Reply
#11
xkche
Sorry, but... the news says: "Sapphire HD 5550 Rebranded to HD 6390 for Russian Market"

1) is Sapphire, not AMD
2) only for Russian Market

Saludos!
Posted on Reply
#12
Mistral
In Soviet Russia video card rebrands YOU!


... sorry, couldn't help it...
Posted on Reply
#13
DrPepper
The Doctor is in the house
Why rebrand it for the russian market ?

Are they saying russian people will buy it now it has a different name. It just doesn't make any sense why.
Posted on Reply
#14
Gjohnst4
Nice Mistral haha

And DrPepper, we cant be posting right after each other. Avatar wars!
Posted on Reply
#15
Lionheart
Lol i have lost all faith in AMD, this rebranding is getting stupid
Posted on Reply
#16
crow1001
Desperate AMD:laugh: delays on the 69** are due to them sucking compared to the 480 and now 580, they are going to have to break the 1000 core barrier to compete, same old AMD/ATI, clock high and hope for the best.:shadedshu
Posted on Reply
#17
DrPepper
The Doctor is in the house
by: Gjohnst4
And DrPepper, we cant be posting right after each other. Avatar wars!
I'm hallucinating again.
Posted on Reply
#18
gumpty
I can see this thread going Pete Tong pretty quickly.

This is a strange, strange development. Surely Sapphire would be required under contract with AMD to name the cards they produce correctly? Would they even bother doing this without AMD's approval for the few extra $$ they might get?
Makes me wonder whether it's actually some dodgy businessman re-badging them himself - without Sapphire or AMD's knowledge.
Posted on Reply
#19
Kreij
Senior Monkey Moderator
Meanwhile Sapphire reportedly took the opportunity to rebrand the existing "Redwood" based Radeon HD 5550 to "Radeon HD 6390", in a bid to make some monies in Russia.
Great. Just great. Wars have been started for lesser reasons than this. :shadedshu
Posted on Reply
#20
tvdang7
this is good news. Their lowest end is now our midrange card. no more 80sp ati cards. Only reason i am excited is because i am a laptop user .
Posted on Reply
#21
Semi-Lobster
by: gumpty
I can see this thread going Pete Tong pretty quickly.

This is a strange, strange development. Surely Sapphire would be required under contract with AMD to name the cards they produce correctly? Would they even bother doing this without AMD's approval for the few extra $$ they might get?
Makes me wonder whether it's actually some dodgy businessman re-badging them himself - without Sapphire or AMD's knowledge.
I believe this is similar to Sapphire releasing the 'Chinese-only' Radeon HD 4860 (which was a hacked down 4890) a couple of years back (that, ironically got sold in North America eventually). Sapphire receives permission to do this itself, including support.
Posted on Reply
#22
btarunr
Editor & Senior Moderator
by: Jizzler
They send us brides, and we send them... rebrands!? I'm sorry Russia. :shadedshu
It's always been that way :(

Back in the days of the union, Americans gave pissy Pepsi in exchange for pristine Stolichnaya vodka.
Posted on Reply
#23
gumpty
by: Semi-Lobster
I believe this is similar to Sapphire releasing the 'Chinese-only' Radeon HD 4860 (which was a hacked down 4890) a couple of years back (that, ironically got sold in North America eventually). Sapphire receives permission to do this itself, including support.
I did not know about that one. Thanks.

I still can't see the point of doing this kind of thing for one particular market. Seems like more effort than it's worth.
Posted on Reply
#24
Kreij
Senior Monkey Moderator
by: btarunr
It's always been that way :(

Back in the days of the union, Americans gave pissy Pepsi in exchange for pristine Stolichnaya vodka.
Hey, we're not always the bad guys.
We gave China secret nuclear technology in exchange for lead-tainted baby toys and poisonous pet food. That has to count for something !! lol
Posted on Reply
#25
meirb111
by: tvdang7
this is good news. Their lowest end is now our midrange card. no more 80sp ati cards. Only reason i am excited is because i am a laptop user .
wait for the price before you jump you may be disappointed.
NVIDIA disappointed big time with gt 430 priced 80$ with no other low card in the
4xx series.
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