Wednesday, January 19th 2011

AMD Delivers the World's First and Only APU for Embedded Systems

AMD today announced immediate availability of the new AMD Embedded G-Series processor, the world's first and only Accelerated Processing Unit (APU) for embedded systems. The AMD Embedded G-Series, based on AMD Fusion technology, delivers a complete, full-featured embedded platform and incorporates the new low-power, x86 CPU based on the "Bobcat" core with a world-class DirectX 11-capable GPU and parallel processing engine on a single piece of silicon.

"AMD's commitment is to ensure the game-changing technologies we develop for consumers and the enterprise are also available for the vast and growing embedded market," said Patrick Patla, corporate vice president and general manager, Server and Embedded Division, AMD. "Today, we have a record number of embedded launch partners. They are using the unique advancements of the AMD Embedded G-Series APU to develop a brand new generation of highly differentiated, energy-efficient, small form-factor embedded systems that can deliver the vivid visual experience expected in our always-connected world."

  • This new class of accelerated processor combines more compute capabilities on a single die than any processor in the history of computing and represents opportunity for major advancements in embedded systems.
  • No solution with this level of advanced computing is available for the embedded market today.
  • Numerous embedded systems based on the AMD Embedded G-Series are available today or expected to launch in the coming weeks from companies including Advansus, Compulab, Congatec, Fujitsu, Haier, iEi, Kontron, Mitec, Quixant, Sintrones, Starnet, WebDT, Wyse, and many others.
  • Expected products include graphics-intensive solutions like digital signage, internet-ready set top boxes, mobile and desktop thin clients, casino gaming machines, point-of-sale kiosks, and small form factor PCs, as well as numerous single board computers (SBCs).
  • Shane Rau, research director of Computing and Storage Semiconductors at IDC, expects shipments of processors for embedded systems to increase at a double digit rate each year for the next five years.
  • This brand new platform continues AMD's mission to lower power, shrink physical component area, and reduce the costs of designing and producing x86 embedded systems.
AMD has assessed many of the trends shaping today's embedded market, including the ever-pressing need for power efficiency and a small footprint, along with high CPU performance, full feature sets, and a strong graphics solution. The embedded market is one where differentiation can be critical to the long-term success of a design. The AMD Embedded G-Series APU provides a small, open and flexible platform where system designers can be creative yet still meet strict requirements around development cost.

Design and Development Support
  • The open development ecosystem for the AMD Embedded G-Series platform includes multiple BIOS options, support for various Microsoft Windows, Linux, and real-time operating systems, the integrated OpenCL programming environment, and source-level debug tools.
  • AMD provides a dedicated design support team to help customers create distinctive new products and bring them to market quickly.
  • Online resources include an embedded developer portal, AMD embedded product selection guide and customer-submitted details on available boards and complete systems.
AMD Embedded G-Series APU Specifications
  • 1 or 2 x86 "Bobcat" CPU cores with 1MB L2 cache, 64-bit Floating Point Unit
  • Up to 1.6 GHz
  • 9W and 18W TDP
  • Array of SIMD Engines
  • DirectX(R) 11 capable graphics
  • Industry-leading 3D and graphics processing
  • 3rd Generation Unified Video Decoder
  • Power management features, including C6 and power gating
  • DDR3 800-1066 memory with support for 64 bit channel and 2 DIMMs
  • Ball Grid Array (BGA) package
  • 890mm physical footprint, including the AMD Fusion I/O Controller Hub
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49 Comments on AMD Delivers the World's First and Only APU for Embedded Systems

#1
Milky
Wow i think this is prity cool, i would like to see some benchmarks...
Posted on Reply
#2
Over_Lord
News Editor
I'm desperately waiting for 28nm Bobcat CPU with say 4 cores, 2-2.4GHz speed and 160-240 shader GPU....
Posted on Reply
#3
JF-AMD
AMD Rep (Server)
by: Milky
Wow i think this is prity cool, i would like to see some benchmarks...
That market is not about benchmarks. It's about cost, size, board size, power/heat and the level of component integration.

In those areas we rock.
Posted on Reply
#4
rajan1311
whats the pricing going to be like ?
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#5
JF-AMD
AMD Rep (Server)
These are embedded parts. If you want regular consumer parts, Brazos is the same thing. These are typically going into commercial platforms for embedded applications.
Posted on Reply
#6
Frick
Fishfaced Nincompoop
This would compete with VIA I assume? Cool either way. :)
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#7
JF-AMD
AMD Rep (Server)
It competes in the embedded space with other embedded processors like atom, arm via and proprietary solutions.
Posted on Reply
#8
btarunr
Editor & Senior Moderator
AMD server guys should take this a step further and release an Opteron based on this die, for NAS servers, home servers, and embedded devices. I'm talking about branded devices, such as QNAP NAS, HP home servers, etc.
Posted on Reply
#9
JF-AMD
AMD Rep (Server)
This IS an embedded processor based on that die. You will see these in NAS products and embedded devices. Not sure if we are in any home servers, those tend to be too "consumerish" for embedded parts.

The server and embedded products all roll up to the same organization.
Posted on Reply
#10
Aleksander
What a news!
How come i didn't know about this??? :wtf:
Price pls
Posted on Reply
#11
Steevo
Why a fan at 18W, one case fan is enough to move air, or at least the cost of a increased size heatsink instead of a fan.
Posted on Reply
#12
n-ster
by: JF-AMD
That market is not about benchmarks. It's about cost, size, board size, power/heat and the level of component integration.

In those areas we rock.
If the performance of this would be less than an old single core Atom and the GPU worse then intel's 945 GMA, There would be no real point to this now would there? Performance does matter a little at least.

The AMD Fusion thing looks promising, hopefully we'll see it with this, hope you blow our socks off AMD ;) I desperately wanted an AMD netbook or 11~12" laptop, but nothing had the battery life I wanted and ran too hot. Once fusion gets into netbooks or ultra-portables, I'm jumping on them for sure.

Now I am anxious to know any specifics about this. :p

Passive cooling should be an option. Maybe the fan is a just in case they want to fit it in something small with no or almost no airflow?
Posted on Reply
#13
TheLaughingMan
by: n-ster
If the performance of this would be less than an old single core Atom and the GPU worse then intel's 945 GMA, There would be no real point to this now would there? Performance does matter a little at least.

The AMD Fusion thing looks promising, hopefully we'll see it with this, hope you blow our socks off AMD ;) I desperately wanted an AMD netbook or 11~12" laptop, but nothing had the battery life I wanted and ran too hot. Once fusion gets into netbooks or ultra-portables, I'm jumping on them for sure.

Now I am anxious to know any specifics about this. :p

Passive cooling should be an option. Maybe the fan is a just in case they want to fit it in something small with no or almost no airflow?
Pre-release numbers seem to suggest the CPU portion blows Atom out of the water. In heavy CPU task at the same TDP and power consumption, nothing came close. I can't say for sure, but this is why Intel and Nvidia decided to put their boxing gloves away for now; so they can work together "so to speak" on a single chip solution to compete here quickly.

Passive cooling is not only possible, but we have already seen an ITX mobo with this chip and a passive heatsink. I guess you have not been on TPU for the last few days. You idea for a netbook around that size with this chip is very very likely.

Here are some links to give you an idea of what to expect as far as products for this chip:

http://www.techpowerup.com/137766/ASUS-Readies-Fully-Loaded-Brazos-Powered-E35MI-I-Deluxe-Motherboard.html

http://www.techpowerup.com/137763/MSI-Unveils-its-First-AMD-Brazos-Mini-ITX-Motherboard-E350IA-E45.html

http://www.techpowerup.com/137664/Zotac-Announces-AMD-Fusion-APU-Powered-ZBox-Mini-PC.html


The flagship for this lineup that has been featured the most:
E-Series E-350 Zacate
1.6 Ghz (multiplier set at 8x)
TDP 18W
GPU: 6310 @ 500 Mhz
Posted on Reply
#14
Easy Rhino
Linux Advocate
i wonder how this compares to an atom setup with an ion gpu?
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#15
n-ster
How about against intel's ULVs? Would it beat an SU2300?
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#16
JF-AMD
AMD Rep (Server)
Are either of those DX11?
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#18
JF-AMD
AMD Rep (Server)
That is why this is such a great product. If you are building a digital signage solution, for example, you have a single APU vs. a CPU and a discrete card in a slot. Lower power, no card in a socket (better reliability), smaller form factor, lower cost - everything that you would want.
Posted on Reply
#19
ToTTenTranz
by: thunderising
I'm desperately waiting for 28nm Bobcat CPU with say 4 cores, 2-2.4GHz speed and 160-240 shader GPU....
Looking at current AMD roadmaps, that's coming somewhere in 2012.
The GPU probably won't have those many shader ALUs, but it will use vec4 shaders and thus become a bit faster even if they maintain the shader amount.
Posted on Reply
#20
Thatguy
uh oh arm, I smell SOC fight comming on cellphones and other devices at 28nm.This is gonna be a great chip in alot of applications.
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#21
de.das.dude
Pro Indian Modder
umm.. ddr3 800-1066?


and is this going to rock intel atom off the chair?
Posted on Reply
#22
Thatguy
by: de.das.dude
umm.. ddr3 800-1066?


and is this going to rock intel atom off the chair?
In every benchmark to date this thing already crushs atom.
Posted on Reply
#23
JF-AMD
AMD Rep (Server)
And atom does not have a DX-11 GPU in it. That is where we are getting all of the design wins - people are seeing that atom does not have the features that they need
Posted on Reply
#24
de.das.dude
Pro Indian Modder
this is really ingenious designing. including a gfx processing unit along with the CPU!!
ROCK ON AMD! IM ALWAYS WITH YOU :)
Posted on Reply
#25
Easy Rhino
Linux Advocate
by: JF-AMD
And atom does not have a DX-11 GPU in it. That is where we are getting all of the design wins - people are seeing that atom does not have the features that they need
since when do people who run atom procs need dx11 ?
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