Tuesday, January 25th 2011

AMD Slashes Prices of Radeon HD 6800 and HD 6900 Series Products

by
btarunr
 Discuss (36 Comments)
AMD finalized its recalibrated product pricing of Radeon HD 6800 and Radeon HD 6900 series products in the wake of NVIDIA's launch of the GeForce GTX 560 Ti later today. NVIDIA's new GPU is expected to revive the green giant's competitiveness at a key sub-$300 price-point, which could destabilize AMD's SKUs in the price-proximity. Without many options left, AMD is setting the following new prices (EUR and USD):
  • Radeon HD 6870 1 GB: 189.99€, $219
  • Radeon HD 6950 1 GB: 225.00€, $259
  • Radeon HD 6950 2 GB: 239.99€, $269~289
The prices should be in effect very soon. Prices apart, AMD will also release a new driver that will bring about considerable performance improvements to all Radeon HD 6000 series GPUs.

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36 Comments on AMD Slashes Prices of Radeon HD 6800 and HD 6900 Series Products

#26
1Kurgan1
The Knife in your Back
These announcements are usually a week or two before the price slashes actually occur.
Posted on Reply
#27
Mega-Japan
You know what this means? That I should be getting myself another 5870 for a CrossFire rig! And then buy a Radeon 7970 (or 8970?) whenever Windows 8 is released.
Posted on Reply
#28
horik
thanks competition for price drops,but i think prices should drop more
Posted on Reply
#29
KainXS
maybe to counter the 560 ?
Posted on Reply
#30
Steevo
When are they going to release some software to make good on the promises of better and faster media editing and conversion?
Posted on Reply
#31
Wrigleyvillain
PTFO or GTFO
AltecV1the 6850 and 6870 are still overpriced for what they are
Well it kind of depends. I got two 6850s last month for $155 each shipped AR and with the incredible scaling I average 61 FPS in Crysis 1920x1200 4x AA and 16x AF (ZPOMAF) + hi res texture mods.

Beat that for $310...
Posted on Reply
#32
InnocentCriminal
Resident Grammar Amender
SteevoWhen are they going to release some software to make good on the promises of better and faster media editing and conversion?
Not to derail the thread but is this going towards what you're lookin' for?
Posted on Reply
#33
LAN_deRf_HA
AMD slashed prices over this? I don't get it, the 1 gb 6950 performs better at the same price. So it's not really a major threat to them at all, why would they cut down the rest of their lineup in response?
Posted on Reply
#34
Ev1LrYu
LAN_deRf_HAAMD slashed prices over this? I don't get it, the 1 gb 6950 performs better at the same price. So it's not really a major threat to them at all, why would they cut down the rest of their lineup in response?
Shhh.. dun giv them teh hintz :nutkick:

I can haz 6950 zun! :rockout:

</lolcatmode>
:laugh:
Posted on Reply
#35
sliderider
Price drops on the 6800 cards is bad news for nVidia as they already don't have anything that competes effectively with them. From the specs I have seen concerning the GTS550, it should perform somewhere between GTS450 and GTX460 SE, so that won't be their savior in this market. Will nVidia redesign GTX460 or simply bump up the clocks and rename it so they have a card that competes with the 6800 cards? They can't unlock the missing shader unit or that would make it a GTX560 so what are they going to do? A completely new card?
Posted on Reply
#36
sliderider
LAN_deRf_HAAMD slashed prices over this? I don't get it, the 1 gb 6950 performs better at the same price. So it's not really a major threat to them at all, why would they cut down the rest of their lineup in response?
It's called squeezing your competitor out of the market. They are hitting GTX560 from above and below to try to grab as many potential customers away as they can, that's why price drops on 6870 and both 6950 cards. The 6970 doesn't get a price drop because GTX570/580 are still high so why drop the price on it when people will still pay more for it?
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