Thursday, January 27th 2011
ASRock Third Largest Motherboard Vendor
Underdog, low-end, and ASUS-spinoff are some of the terms commonly associated with ASRock. Unbeknownst to many, ASRock has climbed up to the spot of the third largest PC motherboard vendor in terms of sales volumes. In its rather surprising ascent, ASRock displaced MSI and ECS. In terms of annual sales figures, ASUS emerged as the highest grossing motherboard vendor with 21.6 million units sales in calendar year 2010, followed by Gigabyte with 18 million units. Although Gigabyte showed strong prospects in 2010, at one point even matching top rival ASUS in terms of sales, the company slipped by competitive pricing by ASUS. ASRock currently has about 75-80% of its motherboard shipments mid-range and high-end models with price points at around US$50. Despite the company selling motherboards with a rather cheap price, its gross margin was still able to maintain at above 18-19%. ASRock currently offers motherboards for both AMD and Intel platforms, in all market segments, value-thru-enthusiast.
Source:
DigiTimes
28 Comments on ASRock Third Largest Motherboard Vendor
I don't really care who sells the most boards, I care about who makes the boards with the least amount of problems.
Unbeknownst.......Great word BTW btarunr!!
I was waiting for EVGAs P67 but wanted something to play with so I got the EXTREME 6 and I will tell you it is one hell of a board,with the 2600K it is a beast..No it don't have all the glitzy lights on the board,in fact it has none but it has all that a power user will want..Im very pleased with it..
And it blows my p55 out of the water..
:toast:
I using second Asrock mobo and it work great. The prices just under 40$.
I spend the rest of money to VGA.
Such as the entire Upgrade line, the entire Dual line and the recently introduced Transformer line (which is only one motherboard, for now ;)). They are fantastic boards that combine tons of different technology in one package and are still able to work stable and flawlessly with all the options.
I'm saying this because I have one of those board and I love it. Long live ASRock!
EDIT: Frick ninja'd me. :D
That's certainly a strange combination.
This is somewhat more reliable...www.techspot.com/news/3001-asrock--asus-on-the-cheap.html and this www.theinquirer.net/inquirer/news/1029855/asus-distances-asrock-subsidiary
I also caught something about Asus dealing with Pegatron for the Asrock name, so it looks like now they are in fact separated:confused:
I always assumed they were tied in together.
They used to just fill the niches between upgrades and do it for a low price instead of trying to shuffle people into the EOL bin, but now are doing high end boards without unecessary so called 'premium' crap that other manufacturers put on which in the end doesn't make a real difference.
AsRock was the top end RnD guys looking at ways to do cheap off the wall boards. If they all did not have ties together then you are silly. AS logos for one and the old ASUS logo for 2.
"Frankenstein" hahaha, it's so true, ASRock has the ability to make some interesting combos. My MB for example, it has a 785G chipset which was designed to be used with only one PCIe 16x lane, ASRock to differentiate from the rest using the same chipset managed to put two PCIe and split the 16x lane besides they added a third PCIe 4x. At that time you couldn't think of CrossFire with a US$100 MB.