Thursday, January 27th 2011

ASRock Third Largest Motherboard Vendor

Underdog, low-end, and ASUS-spinoff are some of the terms commonly associated with ASRock. Unbeknownst to many, ASRock has climbed up to the spot of the third largest PC motherboard vendor in terms of sales volumes. In its rather surprising ascent, ASRock displaced MSI and ECS. In terms of annual sales figures, ASUS emerged as the highest grossing motherboard vendor with 21.6 million units sales in calendar year 2010, followed by Gigabyte with 18 million units. Although Gigabyte showed strong prospects in 2010, at one point even matching top rival ASUS in terms of sales, the company slipped by competitive pricing by ASUS. ASRock currently has about 75-80% of its motherboard shipments mid-range and high-end models with price points at around US$50. Despite the company selling motherboards with a rather cheap price, its gross margin was still able to maintain at above 18-19%. ASRock currently offers motherboards for both AMD and Intel platforms, in all market segments, value-thru-enthusiast.

Source: DigiTimes
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28 Comments on ASRock Third Largest Motherboard Vendor

#1
HossHuge
ASRock was hard to find here in Taiwan up until about a year ago, but now they are readily available. The board I have now has given me great O/C's for the price but it does have some sound issues.

I don't really care who sells the most boards, I care about who makes the boards with the least amount of problems.

Unbeknownst.......Great word BTW btarunr!!
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#2
btarunr
Editor & Senior Moderator
by: HossHuge
Unbeknownst.......Great word BTW btarunr!!
En-UK ftw.
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#3
newtekie1
Semi-Retired Folder
I've been using ASRock more and more over the past year, and I have to say I'm quite impressed with the quality of their motherboards. They put out some of the best bang for the buck motherboards, and some of the their boards offer features that you never see on anyone else's board in the price point. The only downside is they only carry a 1 year warranty on most of their boards.
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#4
MrAlex
ASRock have always been my first choice in motherboards. Don't ask me why, they've always...attracted me to them :P
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#5
johnnyfiive
Affordable boards that perform well and have plenty of features. ASRock is the perfect budget gamer board.
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#6
[Ion]
WCG Team Assistant
I'm not surprised they're No 3, they make quality products for a good price.
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#7
Dave65
Asrock extreme 6

I was waiting for EVGAs P67 but wanted something to play with so I got the EXTREME 6 and I will tell you it is one hell of a board,with the 2600K it is a beast..No it don't have all the glitzy lights on the board,in fact it has none but it has all that a power user will want..Im very pleased with it..
And it blows my p55 out of the water..
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#8
LittleLizard
LOL. you said that to someone 3 years ago and they would laugh. I KNEW THEY WERE GOOD
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#9
BUCK NASTY
F@H Mod & 4P Enthusiust
Fell in love with ASRock when I bought my A790-GXH/128M for $69.00 and was able to unlock several AMD CPU's. Now I have 3x P55 Extreme that run 24/7 with i7-870's @ 3.9Ghz. I would definitely consider buying ASRock before Gigabyte, but I know ASUS is still top shelf.

:toast:
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#10
trt740
by: btarunr
Underdog, low-end, and ASUS-spinoff are some of the terms commonly associated with ASRock. Unbeknownst to many, ASRock has climbed up to the spot of the third largest PC motherboard vendor in terms of sales volumes. In its rather surprising ascent, ASRock displaced MSI and ECS. In terms of annual sales figures, ASUS emerged as the highest grossing motherboard vendor with 21.6 million units sales in calendar year 2010, followed by Gigabyte with 18 million units. Although Gigabyte showed strong prospects in 2010, at one point even matching top rival ASUS in terms of sales, the company slipped by competitive pricing by ASUS. ASRock currently has about 75-80% of its motherboard shipments mid-range and high-end models with price points at around US$50. Despite the company selling motherboards with a rather cheap price, its gross margin was still able to maintain at above 18-19%. ASRock currently offers motherboards for both AMD and Intel platforms, in all market segments, value-thru-enthusiast.

http://www.techpowerup.com/img/10-11-18/136a_thm.jpg

Source: DigiTimes
Thats stupid of course they are, they are a divison of Asus.
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#11
Dave65
by: trt740
Thats stupid of course they are, they are a divison of Asus.
I thought ASROCK and ASUS split up?
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#12
Marv
Always had a soft-spot for ASRock. Only have a P6X58D-E now because no-one had the X58 Extreme 3 in stock...
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#13
beautyless
More features, less prices, rather good quality, innovation.

I using second Asrock mobo and it work great. The prices just under 40$.
I spend the rest of money to VGA.
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#14
Frick
Fishfaced Nincompoop
My Dual-Sata2 (s939 with AGP and PCI-E as well as an AM2 upgrade port) is still going strong. :D
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#15
_JP_
Why has nobody mentioned ASRock's mind-blowing frankenstein transition boards? :confused:
Such as the entire Upgrade line, the entire Dual line and the recently introduced Transformer line (which is only one motherboard, for now ;)). They are fantastic boards that combine tons of different technology in one package and are still able to work stable and flawlessly with all the options.
I'm saying this because I have one of those board and I love it. Long live ASRock!

EDIT: Frick ninja'd me. :D
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#16
[Ion]
WCG Team Assistant
by: Frick
My Dual-Sata2 (s939 with AGP and PCI-E as well as an AM2 upgrade port) is still going strong. :D
o_O
That's certainly a strange combination.
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#17
[H]@RD5TUFF
I have yet to purchase one of their products, as the only place they are available to me in on Newegg, and I am not willing to pay shipping to test it out.
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#18
HossHuge
by: Dave65
I thought ASROCK and ASUS split up?
I didn't know they were going out.....:rolleyes:
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#19
XxAtlasxX
I'm planing on buy the new P67 extreme4 from ASRock. Any advise?
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#20
btarunr
Editor & Senior Moderator
by: trt740
Thats stupid of course they are, they are a divison of Asus.
No, they're not. That's a popular misconception. ASRock has nothing to do with ASUStek.

by: _JP_
Why has nobody mentioned ASRock's mind-blowing frankenstein transition boards? :confused:
Such as the entire Upgrade line, the entire Dual line and the recently introduced Transformer line (which is only one motherboard, for now ;)).
Yeah, here are some of their "World's Firsts"

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#21
sneekypeet
Unpaid Babysitter
I know its wiki, but they refer to ASUS as the parent company. http://en.wikipedia.org/wiki/Asrock
This is somewhat more reliable...http://www.techspot.com/news/3001-asrock--asus-on-the-cheap.html and this http://www.theinquirer.net/inquirer/news/1029855/asus-distances-asrock-subsidiary

I also caught something about Asus dealing with Pegatron for the Asrock name, so it looks like now they are in fact separated:confused:

I always assumed they were tied in together.
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#22
newtekie1
Semi-Retired Folder
by: btarunr
No, they're not. That's a popular misconception. ASRock has nothing to do with ASUStek.
While they aren't a direct division of Asus, they were spun off from Asus, and Asus still holds a majority interest in the ASRock company. To believe that they have nothing to do with eachother, and aren't sharing ideas and R&D between eachother is diluted.

by: sneekypeet
I also caught something about Asus dealing with Pegatron for the Asrock name, so it looks like now they are in fact separated
Pegatron is another company that was spun off from Asus in 2007.
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#23
tkpenalty
this is not surprising at all. Here in sydney, there are chains like MSY and IJK and I constantly see a stream of people walking out with asrock boards every time I visit them.

They used to just fill the niches between upgrades and do it for a low price instead of trying to shuffle people into the EOL bin, but now are doing high end boards without unecessary so called 'premium' crap that other manufacturers put on which in the end doesn't make a real difference.
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#24
H82LUZ73
by: newtekie1
While they aren't a direct division of Asus, they were spun off from Asus, and Asus still holds a majority interest in the ASRock company. To believe that they have nothing to do with eachother, and aren't sharing ideas and R&D between eachother is diluted.



Pegatron is another company that was spun off from Asus in 2007.
Ah the old ASUS Pegasus logo.....(IE last part ASUS) Is what Pagetron was named .

AsRock was the top end RnD guys looking at ways to do cheap off the wall boards. If they all did not have ties together then you are silly. AS logos for one and the old ASUS logo for 2.
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#25
xtremesv
by: _JP_
Why has nobody mentioned ASRock's mind-blowing frankenstein transition boards? :confused:
Such as the entire Upgrade line, the entire Dual line and the recently introduced Transformer line (which is only one motherboard, for now ;)). They are fantastic boards that combine tons of different technology in one package and are still able to work stable and flawlessly with all the options.
I'm saying this because I have one of those board and I love it. Long live ASRock!

EDIT: Frick ninja'd me. :D
ASRock has improved its quality therefore its reputation worldwide. Before buying my new rig a year ago, I thought the brand was very low level and was afraid it could affect the overall performance but I was on a budget and wanted to focus on the CPU and GPU. Right now, I'm very pleased with the result and I will buy ASRock again without regrets.

"Frankenstein" hahaha, it's so true, ASRock has the ability to make some interesting combos. My MB for example, it has a 785G chipset which was designed to be used with only one PCIe 16x lane, ASRock to differentiate from the rest using the same chipset managed to put two PCIe and split the 16x lane besides they added a third PCIe 4x. At that time you couldn't think of CrossFire with a US$100 MB.
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