Tuesday, March 15th 2011

Leading ODMs Select AMD Fusion APUs for Whitebook and High Definition PC Systems

AMD today announced that leading original design manufacturers (ODMs) are choosing AMD’s 2011 low-power platform for a new generation of PC designs ranging from ultrathin notebooks to all-in-one desktops. Nearly two dozen unique ODM whitebook and high definition PC (HDPC) designs based on the AMD C- and E-Series Accelerated Processing Unit (APU) are expected to be available for distribution and purchase in the first half of the year.

“AMD Fusion APUs provide significant advantages in power and design simplicity over competing multi-chip solutions, translating into unique and innovative PC form factors, and ultimately an amazing user experience,” said David Kenyon, corporate vice president, Worldwide Channel Marketing, AMD. “We are working closely with our ODM partners to help them build the small-form-factor, long-battery-life PCs that can help them differentiate from the competition and succeed in today’s competitive market.”

AMD Fusion-based whitebooks are available now for purchase from leading ODMs worldwide, including Clevo, Coby, Compal, ECS, Hasee, MSI and Shuttle. New generations of HDPCs powered by the AMD E-Series and C-Series APU are also expected to be available in the first half of 2011 by ODMs including JEHE, J&W, MSI, PCP, Tul and WeiBu.



HDPC systems powered by AMD Fusion APUs offer an incredibly vivid computing experience for home theater and small-form-factor PCs, made possible by an APU-based all-on-board (AOB) motherboard. A “plug-and-plug” AOB includes an AMD Fusion APU, heat sink/fan with video output capability enabling significant advantages in power and design simplicity in a variety of form factors. With its discrete-class GPU core, AMD APU technology supports the current graphics standards like DirectX® 11 and outputs like DVI and HDMI.
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12 Comments on Leading ODMs Select AMD Fusion APUs for Whitebook and High Definition PC Systems

#1
cheesy999
by: btarunr
AMD today announced that leading original design manufacturers (ODMs) are choosing AMD’s 2011 low-power platform for a new generation of PC designs ranging from ultrathin notebooks to all-in-one desktops. Nearly two dozen unique ODM whitebook and high definition PC (HDPC) designs based on the AMD C- and E-Series Accelerated Processing Unit (APU) are expected to be available for distribution and purchase in the first half of the year.

“AMD Fusion APUs provide significant advantages in power and design simplicity over competing multi-chip solutions, translating into unique and innovative PC form factors, and ultimately an amazing user experience,” said David Kenyon, corporate vice president, Worldwide Channel Marketing, AMD. “We are working closely with our ODM partners to help them build the small-form-factor, long-battery-life PCs that can help them differentiate from the competition and succeed in today’s competitive market.” [---]

AMD Fusion-based whitebooks are available now for purchase from leading ODMs worldwide, including Clevo, Coby, Compal, ECS, Hasee, MSI and Shuttle. New generations of HDPCs powered by the AMD E-Series and C-Series APU are also expected to be available in the first half of 2011 by ODMs including JEHE, J&W, MSI, PCP, Tul and WeiBu.



HDPC systems powered by AMD Fusion APUs offer an incredibly vivid computing experience for home theater and small-form-factor PCs, made possible by an APU-based all-on-board (AOB) motherboard. A “plug-and-plug” AOB includes an AMD Fusion APU, heat sink/fan with video output capability enabling significant advantages in power and design simplicity in a variety of form factors. With its discrete-class GPU core, AMD APU technology supports the current graphics standards like DirectX® 11 and outputs like DVI and HDMI.
but are people actually buying them?

Edit: and its still not by the biggest companies, they might have a chance at reaching the masses if HP and Dell release them (most people i know have some sort of brand loyalty too these companies for some strange reason):confused:
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#2
A Cheese Danish
I love the Fusion APUs. I think it's sweet they are being incorporated into smart boards.
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#3
TheLaughingMan
by: cheesy999
but are people actually buying them?

Edit: and its still not by the biggest companies, they might have a chance at reaching the masses if HP and Dell release them (most people i know have some sort of brand loyalty too these companies for some strange reason):confused:
Doesn't really matter to AMD as they will make their money selling the chipset and APU's in bulk up front. It is up to the distributor to market their product so people will buy it. Though that does lead to secondary re-orders for the same product. I see your point.
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#4
newtekie1
Semi-Retired Folder
Not surprising considering how much ass the IGP kicks compared to the Intel IGP. I really wish Intel would get their asses in gear in that department.
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#5
munchroom
by: cheesy999
but are people actually buying them?

Edit: and its still not by the biggest companies, they might have a chance at reaching the masses if HP and Dell release them (most people i know have some sort of brand loyalty too these companies for some strange reason):confused:
HP has a fusion laptop dm1z
Toshiba has a fusion laptop and a couple of net books
as does ASUS and they are releasing a c50 and an e350 nottop.

plenty of shiny fusion toys out there :)
Posted on Reply
#6
TheLaughingMan
by: newtekie1
Not surprising considering how much ass the IGP kicks compared to the Intel IGP. I really wish Intel would get their asses in gear in that department.
This is why they bought that license with Nvidia to use their tech. They should have a response powered by Nvidia tech later this year.
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#7
HalfAHertz
AMD should push these harder into the embedded market. I bet a lot of people would be interested into a single chip x86 solution. Does anyone remember the old Geode cores?
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#8
v12dock
Good news for AMD investors, also I would like to see one in Cable/Satellite/Fiber receivers. Something that is capable of addon Blu-ray or something neat. :)
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#9
NC37
Like to see these in the Macbooks. Heck I might buy a Mac again if Apple would get off the Intel love they've used to gouge customers with even higher premiums. Such a shame they've started using Intel IGPs again after their customers complained enough about poor performance to get them to switch to NV.
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#10
Imsochobo
by: TheLaughingMan
This is why they bought that license with Nvidia to use their tech. They should have a response powered by Nvidia tech later this year.
current is old old ati tech.
So don't expect miracles....
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#11
TheLaughingMan
by: Imsochobo
current is old old ati tech.
So don't expect miracles....
Huh?
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#12
WarEagleAU
Bird of Prey
Ive played with the HP one and I must say, very fast compared to others that were around it in Staples. Smooth moving process to process. Graphics and video were spectacular. This was an E350 too I believe. The wife and I saw it wednesday. She wanted to get it, lol.
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