Friday, May 6th 2011

OWC Introduces Mercury Aura Pro Express SSD Upgrades for Macbook Air

Other World Computing (OWC), a leading zero emissions Mac and PC technology company, today announced its OWC Mercury Aura Pro Express Solid State Drive is now shipping in an industry largest 480GB capacity for all 2010 Apple MacBook Air models. First announced at the 2011 Consumer Electronics Show this past January, the OWC Mercury Aura Pro Express line now offers up to 4X greater capacity and up to 68% faster real-world performance than factory available options. This new 480GB model introduction continues OWC's position as the only aftermarket SSD manufacturer for the 2010 MacBook Air and the most comprehensive U.S. manufacturer of industry leading SandForce processor based SSDs available today with OWC Mercury Pro brand SSD models available for nearly every Mac and PC produced over the past decade.

Four Models Starting At $479.99 MSRP
The OWC Mercury Aura Pro Express is available immediately for same day order fulfillment in four capacities compatible with all 11.1" and 13.3" 2010 MacBook Air models:
  • 180GB Mercury Aura Pro Express with 7% over provisioning & three year warranty - $479.99
  • 240GB Mercury Aura Pro Express with 7% over provisioning & three year warranty - $579.99
  • 360GB Mercury Aura Pro Express with 7% over provisioning & three year warranty - $1179.99
  • 480GB Mercury Aura Pro Express with 7% over provisioning & three year warranty - $1579.99
More Speed, Capacity, and Options Than Factory SSD
The OWC Mercury Aura Pro Express offers owners of and those interested in the 2010 MacBook Air models a SSD upgrade path that delivers higher performance, functionality, and reliability. With peak data rates of 275MB/s, the Mercury Aura Pro Express was benchmark test proven by The Storage Review to offer up to 68% higher speed than factory installed SSDs. The OWC Mercury Aura Pro Express is available in four sizes -180GB, 240GB, 360GB, 480GB – for more upgrade choices and nearly 4X higher data storage/backup capacity than factory SSD options when compared to 11.1" model factory options up to only 128GB and 13" model factory options up to 256GB.

Doesn't Slow Down With Use Like Ordinary SSDs
Ordinary SSDs offer fast read/write performance during first initial uses, but then experience significant write speed degradation over repeated usage. Independent simulation tests conducted by leading drive performance experts like MacPerformanceGuide confirm OWC Mercury Aura Pro Express SSD's ultra-efficient Block Management & Wear Leveling technologies are able to eliminate virtually any reduction in data transfer speeds over heavy long term usage of the drive and without dependency on less than effective OS TRIM management.

Up To 100X Greater Data Protection
Utilizing SandForce DuraClass technology, the OWC Mercury Aura Pro Express is able to provide up to 100X higher data protection than provided by ordinary SSDs as well as leading enterprise class hard disk drives. By combining the highest level of Error Correction Code (ECC) and SandForce RAISE (Redundant Array of Independent Silicon Elements) technology along with 7% over provisioning, the Mercury Aura Pro Express provides RAID like data protection and reliability without loss of transfer speed due to parity.

Earns Industry Expert Praise & Accolades
Out of a field of more than 230 exhibitors and thousands of exhibited products at this past January's Macworld 2011 conference, the OWC Mercury Aura Pro Express SSD was named one of 10 Macworld Expo 2011 "Best of Show" products by Macworld magazine as well as earning "Best Mac Hardware" honors by MacLife magazine.

For more information, visit the product page.
Add your own comment

7 Comments on OWC Introduces Mercury Aura Pro Express SSD Upgrades for Macbook Air

#1
TRIPTEX_CAN
0 comments until now.. nobody cares :)
Posted on Reply
#2
timta2
Dick comments in every Apple thread, it's almost guaranteed. I'm sure Macbook Air owners would find it of interest. There are quite a few Mac users on TPU as well, myself being one of them.

If you were wondering about the "a leading zero emissions" statement in the release, they have their own wind power!...

http://eshop.macsales.com/green/wind.html
Posted on Reply
#3
Frick
Fishfaced Nincompoop
Good stuff. More choices for the owners. Part of me wants this to be more widespread in other laptops. Or anything small really, love the size of them.
Posted on Reply
#4
AsRock
TPU addict
Dayum, i'd buy a Laptop and a new SSD before getting like that lol.
Posted on Reply
#5
niemion
480 GB SSD should double the price of an Macbook Air, right?
Posted on Reply
#6
Frick
Fishfaced Nincompoop
by: niemion
480 GB SSD should double the price of an Macbook Air, right?
Pretty much. 480GB SSD would double the price of anything.
Posted on Reply
#7
pr0n Inspector
The stock SSD is fast enough for what MBA does, CPU speed however could use a boost.
Posted on Reply