Thursday, June 2nd 2011

Galaxy Brings Hollywood-Quality Video to Consumer Graphics Card

Graphics card major Galaxy Technology designed a new GeForce GTX 550 Ti based graphics card that is HQV (Hollywood Quality Video) compliant, and packs a professional-grade hardware display processor (that which handles the actual display functions, while the GTX 550 Ti crunches graphics and performs drawing operations). The third-party display processor used was previously found only on professional graphics cards priced upwards of US $1000, and available only to the production industry.

The card works with the GPU, the GTX 550 Ti, handling all the drawing functions (rendering 3D and 2D frames), while the display processor handles the display functions, of generating analog and digital output via a plethora of display connectivity options including HDMI 1.4a. The result is ultra high video fidelity, the way the producers meant their production to be.
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16 Comments on Galaxy Brings Hollywood-Quality Video to Consumer Graphics Card

#1
erocker
While I'm on the fence as to whether I want "Hollywood quality" (it seems an oxymoron to me), what is exactly a professional-grade hardware display processor?
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#2
v12dock
So it will make my games look better?
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#3
btarunr
Editor & Senior Moderator
by: erocker
While I'm on the fence as to whether I want "Hollywood quality" (it seems an oxymoron to me), what is exactly a professional-grade hardware display processor?
A third-party display controller. Think of it as a very nice DAC+OPAMP combo on a sound card.
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#4
b82rez
So if I buy this card I should be able to run live full 1080P playback in After Effects? :D
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#5
Wile E
Power User
by: btarunr
Graphics card major Galaxy Technology designed a new GeForce GTX 550 Ti based graphics card that is HQV (Hollywood Quality Video) compliant, and packs a professional-grade hardware display processor (that which handles the actual display functions, while the GTX 550 Ti crunches graphics and performs drawing operations). The third-party display processor used was previously found only on professional graphics cards priced upwards of US $1000, and available only to the production industry.

The card works with the GPU, the GTX 550 Ti, handling all the drawing functions (rendering 3D and 2D frames), while the display processor handles the display functions, of generating analog and digital output via a plethora of display connectivity options including HDMI 1.4a. The result is ultra high video fidelity, the way the producers meant their production to be.

http://www.techpowerup.com/img/11-06-02/23a_thm.jpg http://www.techpowerup.com/img/11-06-02/23b_thm.jpg
So, if I am reading this correctly, this is a high end HTPC oriented card?
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#6
m4gicfour
by: Wile E
So, if I am reading this correctly, this is a high end HTPC oriented card?
Basically. It would be really good for playing video, or working in video editing.

The HQV processor (HQV, by the way, is a brand name and certification, like THX in a way) is the same thing that's in my Onkyo reciever. It handles Up/Downscaling, color calibration, deinterlacing, 3:2 pulldown + Pulldown detection etc etc. Like BTARunner said, think of it as a nice DAC+OPAMP combo on a soundcard. The HQV processor is why my Onkyo, and some TVs have really nice upscaling of SD signals to an HDTV whereas some other TVs without such a great video processor look like absolute ass if you don't put an HD signal into it.

It's different that they're using it on a PC graphics card... should be interesting.

(Okay, last edit. I promise)
For an interesting read, go to the link in this post, and click on Technology>History of the Technology. Developed by Lockheed-Martin... lol
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#7
buggalugs
The card says its a Galaxy Gefroce....
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#8
boise49ers
by: buggalugs
The card says its a Galaxy Gefroce....
They must put the "r" before the "o" down under :roll: I have a buddy who just moved to Brisbane.
His only complaint is all the snakes can kill you :D He is a fracker in the oil fields.
Actually that would be how the Chinese spell it I guess ?
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#9
m4gicfour
ROFL I didn't notice that. Nice find.

Nvirida GeFroce 550Ti By Garaxy! :laugh:
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#10
RejZoR
Sorry but i find that a bit load of marketing BS. In an era where we all go the digital way i can't exactly see how they can improve things beyond reference or what film makers for example wanted with BluRay?
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#11
m4gicfour
Depends what you're trying to do. If you're playing a DVD, it'll look better than on any other device without it (upscaling, noise reduction, deinterlacing for some content, color calibration, etc). If you're playing a blu-ray at 1080P, you'll get the same as any other device. That is, unless the blu-ray is film@24fps, in which case you need the card to do pulldown and the HQV will do it better than a standard graphics card. If you're playing that Blu-ray at higher than 1080P, you'll need to upscale it; and the HQV will do that nicely. If you're watching Youtube fullscreen, the HQV will upscale and denoise... inputting 720P from a game console and outputting 1080P....

Essentially, the HQV does everything the card's own drivers do for video output, but with a $100 million researched and proven technology. It does it better (or at least that's what they're trying to sell you). Creative labs' hardware effects and processing are still industry benchmarks for quality, and most of it can be run in software, with a motherboard integrated Realtek chip. What then is the difference between Creative's DSP tech and a vanilla Realtek? Creative's software techniques, that they spent a lot of $$ in R&D on.

You don't turn Creative's X-Fi crystallizer on for FLAC, you do it for the crappy mp3s.
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#12
WarraWarra
I think this is what they want to know.

So pretty much it plain old eenglleeessshhh is it takes the cpu load the software renderer would have used and dump it on a dedicated hardware processor for the added tasks, leaving your cpu + gpu to do useful stuff and not have wasted overhead bogging your video playback / video ?? / gaming down.

For gaming this could give some improvement as the cpu + gpu could run smoother.
How much improvement no clue. I can not think that for serious or med video editing guys that this card would be useful, no clue, not a video editing expert, cad rendering = power power power so this fails for CAD.

I don't think they did this for gaming though as the 550 is not a gaming card but more a HTPC card or would be in the next 6 to 12 months of the life of this product before it is useless as current technology progresses.

IE: < ~ 6870 would be phased out / bottom of the list, 6870x2 would be mid, 6950x2 enthusiast, 6970x2/6990 hard core in the next 6 to 12 months if AMD and NVidia keeps their underwear dry.

This below is usually the gaming card labeling.
xx00 ~ xx40 just there to irritate a user / headless server video.
xx50 = low end entry level.
xx60 = mid mix gaming mix office use.
xx70 = enthusiast gamer.
xx80 ~ xx90 = hard core gamer.
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#13
buggalugs
by: boise49ers
They must put the "r" before the "o" down under :roll: I have a buddy who just moved to Brisbane.
His only complaint is all the snakes can kill you :D He is a fracker in the oil fields.
Actually that would be how the Chinese spell it I guess ?
Haha, Us Aussies speak english....but i dont think theres any Aussie connection to the card.


Its just a spelling mistake, probably by a chinese guy who doesnt speak english well.

And yes Australia has many deadly critters, snakes,spiders, scorpians, box jellyfish, sharks,crocodiles, but they are ok once you get to know them.
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#14
entropy13
Ahh, "Hollywood quality", most probably derived from a list which includes "honest politician", "environment-friendly Apple products" and "TheMailMan doesn't troll."
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#15
treboRR
by: entropy13
Ahh, "Hollywood quality", most probably derived from a list which includes "honest politician", "environment-friendly Apple products" and "TheMailMan doesn't troll."
OMG a best reply of a DAY!!!!!!! REALLY!!!:toast:
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#16
m4gicfour
It's referring to the quality of the video stream, not the content contained in it. If that were the case, yeah, bad marketing ;)
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