Wednesday, September 7th 2011

MSI Calls Bluff on Gigabyte's PCIe Gen 3 Ready Claim

In August, Gigabyte made a claim that baffled at least MSI, that scores of its motherboards are Ready for Native PCIe Gen. 3. Along with the likes of ASRock, MSI was one of the first with motherboards featuring PCI-Express 3.0 slots, the company took the pains to educate buyers what PCI-E 3.0 is, and how to spot a motherboard that features it. MSI thinks that Gigabyte made a factual blunder bordering misinformation by claiming that as many as 40 of its motherboards are "Ready for Native PCIe Gen. 3." MSI decided to put its engineering and PR team to build a technically-sound presentation rebutting Gigabyte's claims.

More slides, details follow.

MSI begins by explaining that PCIe support isn't as easy as laying a wire between the CPU and the slot. It needs specifications-compliant lane switches and electrical components, and that you can't count on certain Gigabytes for future-proofing.

MSI did some PCI-Express electrical testing using a 22 nm Ivy Bridge processor sample.
MSI claims that apart from the G1.Sniper 2, none of Gigabyte's so-called "Ready for Native PCIe Gen. 3" motherboards are what the badge claims to be, and that the badge is extremely misleading to buyers. Time to refill the popcorn bowl.Source: MSI
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286 Comments on MSI Calls Bluff on Gigabyte's PCIe Gen 3 Ready Claim

#2
dazz
by: jfk1024
Let's wait and see what happens :P. It's better to wait until bulldozer and sandy bridge-e are released and forget about future proof motherboards :confused:
Of course. Don't get me wrong, I have an Asus P8P67 Pro that will run at PCIe 2.0 speeds even with an Ivy Bridge CPU + Kepler GPU, and I couldn't care less. By the time I need more BW I'll get a new motherboard, and I'll have a lot better options to choose from by then, new chipsets, etc....

The thing is that many users in the market now for a new system will be making a decision based on PCIe 3.0 among other factors. To futureproof, in the hopes that it will help performance or whatever. GB's announcement may not have promised anything, but will surely lead many to mistakenly believe that they will be getting a fully PCIe 3.0 ready board when it's not true (unless they pick the G1 Sniper V2, that is)
Posted on Reply
#3
sneekypeet
Unpaid Babysitter
by: neliz
Is it clear for you this way?
is this clear to you? Why sit here and bash GB when you all have yet to answer how you "developed" a tech http://www.techpowerup.com/forums/showthread.php?t=151660, yet SPARKLE had it in February http://www.techpowerup.com/115132/SPARKLE-Announces-Calibre-X240-X240G-Graphics-Cards-With-Dual-Layer-Fan-Blade-Cooling.html

Even if what you say rings any truth, MSI are hypocrites and your opinion is invalid!
Posted on Reply
#4
jfk1024
by: dazz
Of course. Don't get me wrong, I have an Asus P8P67 Pro that will run at PCIe 2.0 speeds even with an Ivy Bridge CPU + Kepler GPU, and I couldn't care less. By the time I need more BW I'll get a new motherboard, and I'll have a lot better options to choose from by then, new chipsets, etc....

The thing is that many users in the market now for a new system will be making a decision based on PCIe 3.0 among other factors. To futureproof, in the hopes that it will help performance or whatever. GB's announcement may not have promised anything, but will surely lead many to mistakenly believe that they will be getting a fully PCIe 3.0 ready board when it's not true (unless they pick the G1 Sniper V2, that is)
yes, you're right but it doesen't matter, you said it yourself : "By the time I need more BW I'll get a new motherboard, and I'll have a lot better options to choose from by then, new chipsets"
Posted on Reply
#5
neliz
MSI Rep
by: sneekypeet
is this clear to you? Why sit here and bash GB when you all have yet to answer how you "developed" a tech http://www.techpowerup.com/forums/showthread.php?t=151660, yet SPARKLE had it in February http://www.techpowerup.com/115132/SPARKLE-Announces-Calibre-X240-X240G-Graphics-Cards-With-Dual-Layer-Fan-Blade-Cooling.html

Even if what you say rings any truth, MSI are hypocrites and your opinion is invalid!
Let me check the press release because no where do we say that Dust removal tech is an MSI only feature: http://event.msi.com/vga/msifantechnology/page3.html

It seems that your biggest gripe is the TPU headline because on the page about DRT we don't mention this "exclusiveness"
Posted on Reply
#6
sneekypeet
Unpaid Babysitter
No you stole the idea! Why would the fan on the Sparkle go backwards at boot. just for giggles? So because they don't say dust removal that makes it right for MSI to lie and say they "developed" the tech versus the truth that you just stole it?

Why is it marketing 101 is fine when you use it, but not when GB tries. Why not worry about the old rep of burning GPU's and motherboards from crap parts and not have to attack another company to make MSI feel better about itself?
Posted on Reply
#7
neliz
MSI Rep
by: sneekypeet
No you stole the idea! Why would the fan on the Sparkle go backwards at boot. just for giggles? So because they don't say dust removal that makes it right for MSI to lie and say they "developed" the tech versus the truth that you just stole it?
Calm down man, the "Develop" is ONLY in the TPU headline.
In the press release we don't say it's MSI's unique invention or our own development.

Chillax and have a beer or something, you don't have to defend your purchase with unfounded aquisations
Posted on Reply
#8
sneekypeet
Unpaid Babysitter
So stealing ideas and making it seem innovative is proper marketing to MSI?

Why not say hey we saw this cool trick and we are on their nuts so we took it from them!
Posted on Reply
#9
neliz
MSI Rep
by: sneekypeet
So stealing ideas and making it seem innovative is proper marketing to MSI?
Stealing or ...purchasing?

If you have no idea how this works it might be the wisest thing to not get all up in a bunch over this.
Posted on Reply
#10
dazz
by: jfk1024
yes, you're right but it doesen't matter, you said it yourself : "By the time I need more BW I'll get a new motherboard, and I'll have a lot better options to choose from by then, new chipsets"
It doesn't matter to me, no. But the point is that it matters to some, and they won't like it when they realise what they bought is not what they thought they were buying
Posted on Reply
#11
sneekypeet
Unpaid Babysitter
by: neliz
Stealing or ...purchasing?

If you have no idea how this works it might be the wisest thing to not get all up in a bunch over this.
Yup you are so right about me not knowing anything about marketing or anything on the inner workings of the ways of PC marketing. Maybe you should learn who you are talking to before you make assumptions. Also nice way to blow over the fact of fires with your components and picking on GB to make yourselves look better. Why not just develop and design your own stuff and keep your nose out of other companies business, or is this marketing 101 too?

Who died and left MSI as Big Brother?
Posted on Reply
#12
TheLaughingMan
by: sneekypeet
who died and left msi as big brother?
DFI did.
Posted on Reply
#13
neliz
MSI Rep
by: sneekypeet
Yup you are so right about me not knowing anything about marketing or anything on the inner workings of the ways of PC marketing. Maybe you should learn who you are talking too before you make assumptions.
You seemed ill informed and basing your whole tirade on a single word from one website that was not used by the original party.
Also nice way to blow over the fact of fires with your components and picking on GB to make yourselves look better. Why not just develop and design your own stuff and keep your nose out of other companies business, or is this marketing 101 too?
I think it's generally a decent thing to warn people when there's fraudulent behavior going on. But I'll let you be the judge of your own ethics :)
Posted on Reply
#14
sneekypeet
Unpaid Babysitter
by: TheLaughingMan
DFI did.
At least when I broke my DFI boards I didn't get two RMAs that caught fire just like the original I RMA'd did, unlike MSI.

@ neilz, If you are all so honest, why doesn't the press release from the fan give credit to the true innovator, you are playing the marketing game with it to hit the people who don't know that you are offering something new, which you aren't. So who has the ethics issue? It sure isn't me!
Posted on Reply
#15
neliz
MSI Rep
by: sneekypeet
@ neilz, If you are all so honest, why doesn't the press release from the fan give credit to the true innovator, you are playing the marketing game with it to hit the people who don't know that you are offering something new, which you aren't. So who has the ethics issue? It sure isn't me!
The true innovator is probably a third party (certainly not Sparkle) that has plenty of opportunity to bring out their own press release, really :)
Posted on Reply
#16
TheLaughingMan
by: neliz
The true innovator is probably a third party (certainly not Sparkle) that has plenty of opportunity to bring out their own press release, really :)
We can just do that? I invented the Sandforce 3000 controller. I will work on the Press Release since its first come first server.
Posted on Reply
#17
sneekypeet
Unpaid Babysitter
And yet you don't even mention buying the tech or who may need credit for the money you are trying to make. Your marketing is just as bad, and as I said way back in the beginning in both threads. Those in glass houses shouldn't throw stones.

Yet you are still glossing over the fact you are attacking GB to make MSI look better by proxy.
No matter what you say, your ignoring the more important fact that in most buyers minds here, we saw DonInKansas burn 3 cards in a row, and due to MSI using low layer counts in motherboard PCBs allowing the 24-pin to melt (ColdStorm), we aren't buying your trash! At least I wont!
Posted on Reply
#18
dazz
LOL, I love this board's moderation :p
Posted on Reply
#19
sneekypeet
Unpaid Babysitter
by: dazz
LOL, I love this board's moderation :p
Sorry for not being a sheep, maybe that's why I am a mod to begin with? hell I don't really care about my mod status. Point is here I need to bring a shovel for all this BS in this thread.

My UD4 box doesnt say shit about PCI-e 3.0 anywhere on the box, and I would have to be a retard to think shit magically appears with a bios update. Fact is since no one can actually test the bandwidth, this is all just BS on a technicality.
Posted on Reply
#20
neliz
MSI Rep
by: sneekypeet
Sorry for not being a sheep, maybe that's why I am a mod to begin with? hell I don't really care about my mod status. Point is here I need to bring a shovel for all this BS in this thread.
Which you drove in with your Sparlke story? :p

(hug)
Posted on Reply
#21
sneekypeet
Unpaid Babysitter
by: neliz
Which you drove in with your Sparlke story? :p

(hug)
Again look in your data base, you aren't convincing me that a company that allows cards to go out that burn in a customers hows good business, yet you are here acting as if MSI is the champion and never did anything dirty!
Posted on Reply
#22
neliz
MSI Rep
by: sneekypeet
Again look in your data base, you aren't convincing me that a company that allows cards to go out that burn in a customers hows good business, yet you are here acting as if MSI is the champion and never did anything dirty!
That issue has been resolved with AMD.
Posted on Reply
#25
cadaveca
My name is Dave
Um...let's just put this out there...personally, I think this whole discussion is unimportant, and should have waited for just before the launch of actual PCIe 3.0 devices and CPUs. Nobody can confirm either side of this tirade, regarding PCIe 3.0, unless they directly work for an OEM, and clearly someone other than an OEM needs to address this.



Enjoy your weekends, boys.
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