Monday, November 28th 2011
AMD Teams Up With Patriot And VisionTek To Take Radeon DDR3 Memory To Retail Channel
In August, we got a first glimpse of AMD Radeon-branded DDR3 memory modules sold at select stores in Japan. At the time, AMD denied plans of directly selling AMD-branded memory to customers, and that it was determining if the sale of AMD Radeon-branded memory through channel partners is a viable opportunity. Today there is concrete evidence that AMD wants to go directly to customers with their DDR3 memory products, and has partnered with two well known companies in its effort.
Presenting a more polished AMD memory module lineup. The first ones (pictured in the link above) looked not much more than bare, generic-looking DDR3 modules with Radeon logo stickers. The new ones look better designed for customers, since good product design pays heavily in the retail channel. The new modules use black colored PCBs, metal heatspreaders, and red colored full-length stickers. A confirmation that these products are headed to the retail channel is the box. OEMs don't buy memory modules in boxes, they buy them in trays. AMD has a nice-looking product box design with a carbon-fiber pattern and appropriate branding.
What does AMD-branded memory bring to the table that most other brands don't? To begin with, AMD claims that they will be rock-stable with AMD processor platforms. Next, they lack Intel XMP profiles, and instead use either high-spec JEDEC profiles, or AMD Black Edition profiles to achieve high DRAM speeds. AMD memory modules are designed to work with AMD Overdrive software to allow fine-tuning of various memory parameters such as clock speeds, voltages, and timings. Also featured are high-speed data transfer based on 8n-prefetch pipelined architecture, Bi-directional differential data strobe (DQS and /DQS), DLL aligns DQ and DQS transitions with CK transitions, and Internal self-calibration.
AMD is partnering two rather familiar brands. First is Patriot Memory, we suspect that Patriot Memory is the OEM behind AMD branded modules. Patriot is a reputed memory vendor among enthusiasts, and can deliver in volumes. The other partner is VisionTek. A well-known AMD Radeon graphics card vendor, VisionTek has the distributor base needed to market these modules. VisionTek could even sub-brand these modules.
AMD has three lines of memory module products, tabled below:
Presenting a more polished AMD memory module lineup. The first ones (pictured in the link above) looked not much more than bare, generic-looking DDR3 modules with Radeon logo stickers. The new ones look better designed for customers, since good product design pays heavily in the retail channel. The new modules use black colored PCBs, metal heatspreaders, and red colored full-length stickers. A confirmation that these products are headed to the retail channel is the box. OEMs don't buy memory modules in boxes, they buy them in trays. AMD has a nice-looking product box design with a carbon-fiber pattern and appropriate branding.
AMD is partnering two rather familiar brands. First is Patriot Memory, we suspect that Patriot Memory is the OEM behind AMD branded modules. Patriot is a reputed memory vendor among enthusiasts, and can deliver in volumes. The other partner is VisionTek. A well-known AMD Radeon graphics card vendor, VisionTek has the distributor base needed to market these modules. VisionTek could even sub-brand these modules.
AMD has three lines of memory module products, tabled below:
37 Comments on AMD Teams Up With Patriot And VisionTek To Take Radeon DDR3 Memory To Retail Channel
The heatsinks look standard, and yeah i know there is not really any need for flashy heatsinks but still.
Because tell you the truth if i can get some Patriot ram with there cool heatsinks i would still buy them over these plain and simple ones.
And hey buddy I got a (not exactly) news flash for you...the vast majority of this "iCrap" are kick ass and quite worthy of purchase compared to the competitors. Can't really say that about AMD products anymore that's for goddamn sure. Without ATI they'd be so done.
Likely that this ram would be handled by ATI side of AMD so it should end up pretty decent.
The expertise from the gpu side and their ram skills is a perfect match for this.
First is Patriot Memory, we suspect that Patriot Memory is the OEM behind AMD branded modules.
I can imagine Patriot stock exchange shares doubling in the next year or more, same as what Apple did when they "Ibm to Intel" unofficially bought half of Intel / bailed Intel out.
Design, seems like they stick to function over form, so this would be the winxp vs win7 of ram modules minus the BSOD and would likely overclock a lot.
AMD + Patriot, this gives patriot the large scale buying power / "standing order" power to get their game on so this slow 1866mhz is just the tip of the iceberg in terms of performance and quality.
Can imagine what this would do for stability / national security "local manf." / jobs creation "made in the USA" and the supporting industry's.
5* idea. Jobs "Patriot USA / AMD Canada / some minor initial Mexico fabrication"
ati just does the cores and ref designs, right?
anyhoo the chips come from OEMs like hynix etc. so im guessing RAM division will be different.
Customer service and repairs out this way for mac is down to three places in the whole country.
A customer want to purchase a Macbook to VGA adpator which is phenomenally expensive for what it is.
Had a customer come in with an iPhone four wanting me to retrieve data 3 months ago.
I should not expect this kind of failure and feeling of needing to take delicate care from a product which has a price with a premium.
I don't recall, people who purchase AMD needing to throw money away all the time.
It's not like AMD products come with a premium fee either.:confused:
Do you remember the first time BIOS mods unlocking disabled VGA capabilities? it was the radeon 9550 to 9600 (or was it 9700) for me.
Do you remember the first time we hear of an unlockable core? I bet you it was AMD X3's
Then we got another shocker 6950's bios tweaked to 6970's. My sources say that high end models are actually shipped from AMD close to ready ness and that the partners (HIS, SAPHIRE, etc) just gave it its pcb's. So basically AMD had full control, did they not test this?
So for me, are these really true? AMD usually brings latest (often still unused) technology to the table, trendsetters to be exact. And ATI did these small stunts to bump sales (or did they?), which my next paragraph will be the core of this post.
IS AMD SWALLOWING THINGS UP TO GET THEIR TRICKS OF THE TRADE? they did set trends by defeating INTEL's RAMBUS by using DDR, and now they are making RAM?
Does this have any thing to do with RADEON 7000 using XDR? and here's my mind boggling punch line :
"So NVIDIA got PHYSICS eh? well I'm gonna use only XDR, and then I'm gonna use Hypertransport only, and then some I'm only gonna work with RADEON branded HARDWARE, so INTEL can also kiss my ass"
Wow, if this is true then AMD is really clinging to the old klingon proverb: "REVENGE is a dish, BEST SERVED COLD!"
:toast::nutkick::nutkick::nutkick::nutkick::nutkick::nutkick::nutkick::toast:
Truly, my appologies. Thanks btarunr.
their low profile ram was among the top performers for less money paid.
Only now bettered by mushkin (reads: more expensive)