Friday, December 2nd 2011

AMD Bulldozer A Surprisingly Sell-Out Sales Success. Victims: Phenom II & Athlon II

AMD's new Bulldozer "FX" series of processors may be very lacklustre performers in reviewer's benchmarks and have garnered considerable scorn in enthusiast circles, but they're a very good performer for AMD's bottom line. Incredibly, they are selling out as soon as shops get them in stock - and they are not even priced very competitively against Intel's offerings, so perhaps the "It's an 8 core CPU!!" marketing is working well on the uninformed "enthusiast" after all? Mind you, what enthusiast, however uninformed, wouldn't know exactly how these products perform? Every tech website and computer magazine has covered these chips by now. The mind boggles.
Unfortunately, the victims of this unwarranted success are the decent Phenom II & Athlon II processors, which have always been priced very well, giving good value for money and are good sellers. The reason is that the manufacturing plants share equipment between these old 45 nm products and the new 32 nm ones, creating a conflict between them, so one must go. It therefore makes sound business sense for AMD to discontinue selling the old product in favour of the new, expensive one which is flying off the shelves. AMD will stop shipping all Athlon II's and Phenom II's to distributors, but with one exception. The "Zosma" 6 core Phenom II X4 960T will continue to be available until stocks run dry. This has two cores disabled, making it a "quad" core CPU, but with luck they might be unlockable. To state the obvious, if one is considering buying one of these discontinued chips, then they'd better not wait long.
Source: Nordic Hardware
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175 Comments on AMD Bulldozer A Surprisingly Sell-Out Sales Success. Victims: Phenom II & Athlon II

#126
Super XP
Here is my upgrade path. This is my gaming PC where as for my notebooks I always bought Intel CPU's.

Socket A - Athlon XP
Socket 754 - Skipped
Socket 939 - Athlon 64
Socket 940 - Skipped
Socket AM2 - Skipped
Socket F - Skipped
Socket AM2+ - Phenom II x4
Socket AM3 - Skipped
Socket AM3+ - AMD FX-8120
Socket FM2 - Future Piledriver?
Posted on Reply
#127
cdawall
where the hell are my stars
Super XPHere is my upgrade path. This is my gaming PC where as for my notebooks I always bought Intel CPU's.

Socket A - Athlon XP
Socket 754 - Skipped
Socket 939 - Athlon 64
Socket 940 - Skipped
Socket AM2 - Skipped
Socket F - Skipped
Socket AM2+ - Phenom II x4
Socket AM3 - Skipped
Socket AM3+ - AMD FX-8120
Socket FM2 - Future Piledriver?
Gotta mix it up. I am just listing all if i had one of each type of chip.

Socket A - Athlon XP
Socket 478 - ALL
Socket 754 - ALL
Socket 939 - ALL
LGA 775 - ALL
Socket 940 - FX51
Socket AM2 - ALL
Socket F - Opteron X2/X4
Socket AM2+ - ALL
Socket AM3 - ALL
LGA 1366 - several i7 920
LGA 1156 - Xeon X3440, ES chips
Socket AM3+ - waiting
Socket FM2 - waiting

I might have missed some. I want to see something happen with these new chips before I snag one. I am tired of guinea pigging BIOS's. I had my foot in with Asus on the Crosshair II, III, IV boards and major BIOS fuck ups not doing that again someone else can figure out all the mess ups.
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#128
Initialised
Intel has the same problem as AMD with SB-E. LinX performance (not HT/AVC optimised) 5GHz i7 2600K = 60GFLOPS vs 5GHz 7i 3930K ~100GFLOPS so there's 40% extra available from an extra pair of CPU cores with almost double the power dray btw. But outside of HPC and enthusiast benchmarking/stress testing/number-crunching applications there's very little gain to be had in going beyond a non HT quad core until developers learn how to exploit parallelism this wont change. So the final reason for getting an 8-Core is that when software catches up it will perform better than it does now.
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#129
CrAsHnBuRnXp
Super XPI already purchased a Crosshair V Formula, there was no way I was going to sell that mobo, lose on it and pick up a more expensive Intel Platform. get my drift :D
That is why you dont preemptively buy computer parts without first knowing how something performs. Then you dont get stuck in a position like that.
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#130
Super XP
CrAsHnBuRnXpThat is why you dont preemptively buy computer parts without first knowing how something performs. Then you dont get stuck in a position like that.
True, but I always knew deep down inside that I had the PII x6 to fall back on if anything. Plus at the time the Crosshair V was on sale for super cheap, it was something I couldn't refuse. But that said, I believe I made the right choice, seeing how much I enjoy the FX-8120 and it's performance over my previous PII x4 setup.
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#131
qubit
Overclocked quantum bit
Super XPTrue, but I always knew deep down inside that I had the PII x6 to fall back on if anything. Plus at the time the Crosshair V was on sale for super cheap, it was something I couldn't refuse. But that said, I believe I made the right choice, seeing how much I enjoy the FX-8120 and it's performance over my previous PII x4 setup.
I think seeing 8 hardware threads in Task Manager is enough to give most enthusiasts a nerdgasm. :D

Ultimately, if the product makes you happy, that's much more important than whether it wins benchmarks or is "rated" by the world at large.
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#132
CrAsHnBuRnXp
qubitI think seeing 8 hardware threads in Task Manager is enough to give most enthusiasts a nerdgasm. :D

Ultimately, if the product makes you happy, that's much more important than whether it wins benchmarks or is "rated" by the world at large.
Id rather have it make me happy and win in the benchmarks. ;)
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#133
ensabrenoir
qubitI think seeing 8 hardware threads in Task Manager is enough to give most enthusiasts a nerdgasm. :D
Imagine.....8 core intel with ht....id have my task manager spread across 3 monitors......
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#134
xenocide
CrAsHnBuRnXpId rather have it make me happy and win in the benchmarks. ;)
I think most people would. Bulldozer's "8-Core" design is misleading on so many levels. For me it comes down to when I can get the best performance for a decent price the earliest. I had a Q6600, and almost upgraded to either a Phenom II X4 or X6, but decided to wait for SB. I paid slightly more for a significantly better setup back in March. Fast forward to October when BD launches, and it's sometimes better than SB, but mostly worse, and costs about the same unless you already had a 990 mobo.

So what's more worth it, having something that costs about the same and usually performs better 6+ months earlier, or supporting the underdog who refused to release any benchmarks before launch and used misleading marketing tactics? I know I won't be able to convince people who are devout AMD fans that BD isn't that great, but as someone who has used products from both companies and spend a lot of time researching my purchases, BD was a disappointment.
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#135
Thefumigator
ensabrenoirImagine.....8 core intel with ht....id have my task manager spread across 3 monitors......
Imagine a quad G34 with 16 core-opterons on each socket.
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#136
cdawall
where the hell are my stars
ThefumigatorImagine a quad G34 with 16 core-opterons on each socket.
I was impressed by my 4x4 socket F server a quad G34 would be crazy.
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#137
kyussgr
Come on guys... Whether you are an Intel funboy or not it doesn't matter..... EVERYBODY should be happy that AMD is doing well.... MONOPOLY is bad for us consumers. It doesn't matter if AMD's revenues come out of the uninformed or the misinformed its in our interest that AMD survives.

And I don't want to hear the same silly things that I read in the forums 'that competition doesn't drive Intel's effort' of course it does..... What do you think that Intel is a charitable institute??? Intel has learned its lesson with the previous AMD FX range. They now know that the game can change overnight in the next quarter or within the next year that's why it is trying so hard....

It has not been such a successful year for Intel either - don't forget the 6-series motherboard disaster early this year - it cost them over a billion.....

....and they see that the industry is slowly pulling away from them. Windows for ARM, Apple is rumored that will switch to ARM for laptops.... etc

Lastly this is for the gamers.... whether you have an i5 an i7 an 8120 or an 8150 most of the games today are console ports.. The processor doesn't matter. High end PC games like BF3 rely almost solely on the graphics cards.... So don't go mad about the people that choose AMD.... in any case the overall windows experience will be pretty much the same....

PS....I have an Intel CPU
Posted on Reply
#138
werez
Now there`s your problem !
Posted on Reply
#139
trickson
OH, I have such a headache
The reason they are selling so well is because they are being sold so cheep . You can bet your bottom dollar that if AMD had a CPU that killed Intel's line AMD would have the price as high as Intel's . It really is a matter of performance . They are under performers , Less than Intel's offering so the price has to be lower ! I can tell you this is NOT about performance at all . It is about PRICE and since the price is right who could pass it up ? The home user could care less about how well it performs just so long as the price is right ! For most of the people after the high end market the BD will not do ! So Intel will win that segment .
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#140
nt300
Your logic makes sense. AMD would sell Bulldozer within the right price/performance ratio. If say Bulldozer blew awway Intel's current offerings then Bulldozer would still sell very well.
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#141
xkche
Time ago, ask in the store for a processor, and the only recomendation are a INTEL. No matter if it was a (hot) P4... INTEL are better!!. Even my uncle, seller of PC's, only recomended me INTEL.

Now... the retailers have the image created for AMD about "Bulldozer", and the best recomendation that they give are the Buldozer (i guess).

But, in the end, if you want/need a FX, buy it. If you want/need a Intel.. buy it!.
Posted on Reply
#142
Super XP
xkcheTime ago, ask in the store for a processor, and the only recomendation are a INTEL. No matter if it was a (hot) P4... INTEL are better!!. Even my uncle, seller of PC's, only recomended me INTEL.

Now... the retailers have the image created for AMD about "Bulldozer", and the best recomendation that they give are the Buldozer (i guess).

But, in the end, if you want/need a FX, buy it. If you want/need a Intel.. buy it!.
It all comes down to Price/Performance, and your wallet, and how much are you willing to spend on a CPU. Personally I rather pay less for a CPU and use that extra savings toward a high end Graphics Card :D CPU's make almost little difference in real world gaming. And synthetic gaming benchmarks are completely useless. :D
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#143
xkche
super xp...and synthetic gaming benchmarks are completely useless. :d
+1
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#144
fullinfusion
Vanguard Beta Tester
Im glad to see the bulldozer is such a hit with the ppl. I was skeptic after reading the reviews but waited till the price dropped a tad before jumping on-board. It has been alot of fun toying with the 8150. The ppl are seeing that the reviews are nothing but bullshit in most cases. Sure its a wattage hog but who cares, get water to keep cool. My opinion... I still have my 1090T in the closet and cant see it seeing the light of day till and or if this thing blows up :rockout:

Clock it up ppl and enjoy :D
Posted on Reply
#145
TheoneandonlyMrK
yeh but they visualize a new purchases worth init, theirs nowt like doubling fps in 3dmark11 for example
Posted on Reply
#146
kyussgr
fullinfusionIm glad to see the bulldozer is such a hit with the ppl. I was skeptic after reading the reviews but waited till the price dropped a tad before jumping on-board. It has been alot of fun toying with the 8150. The ppl are seeing that the reviews are nothing but bullshit in most cases. Sure its a wattage hog but who cares, get water to keep cool. My opinion... I still have my 1090T in the closet and cant see it seeing the light of day till and or if this thing blows up :rockout:

Clock it up ppl and enjoy :D
I must admit that I am a sucker for multicore cpus, there is something very compelling about them. Somehow nowadays 4 cores sound.... few....

But the power consumption of this stepping is 'socket melting', especially under load. I leave my system ON 24/7 and this simply won't do. Also after an accident with watercooling in the past, I can't see myself having a system on water 24/7 without developing an obsessive compulsion to constantly check if anything is leaking :D:D

Maybe the next stepping will be more efficient, and hopefully it will support PCIe 3.0.....
Then I might reconsider :toast:
Posted on Reply
#147
nt300
theoneandonlymrkyeh but they visualize a new purchases worth init, theirs nowt like doubling fps in 3dmark11 for example
No, you get what you pay for an right now these FXs are selling for good price. AMD must be making huge profits by selling quantity.

Ask youselfs this, if Phenom didn't exist, would Bulldozer have been a success? For me I wait for Piledriver, my current PII is clocking away just fine at the moment.
Posted on Reply
#148
TheoneandonlyMrK
nt300Quote:
Originally Posted by theoneandonlymrk
yeh but they visualize a new purchases worth init, theirs nowt like doubling fps in 3dmark11 for example

No, you get what you pay for an right now these FXs are selling for good price. AMD must be making huge profits by selling quantity.

Ask youselfs this, if Phenom didn't exist, would Bulldozer have been a success? For me I wait for Piledriver, my current PII is clocking away just fine at the moment.
maybe i wasnt clear i was talking about benches and benchmarking

but besides that id agree with you if i got what you mean"if phenom didnt exist,would,ve bulldozer have been a success" ,yes as amd seems to price their skus accordingly at all times to keep them selling well as would i but i agree you get what you pay for except when your swapping with each next step up as then the 10-20% performance increase cant offset the cost relative to value(use made theroff) imho irregular step ups net smiles is my experience
Posted on Reply
#149
nt300
In the AMD FX OC'ers thread its been concluded that Bulldozer underclocks itself when under load due to AMD's application management thingy. Check it out in that thread, this could also be another issue with Bulldozer's performance.
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#150
qubit
Overclocked quantum bit
nt300In the AMD FX OC'ers thread its been concluded that Bulldozer underclocks itself when under load due to AMD's application management thingy. Check it out in that thread, this could also be another issue with Bulldozer's performance.
Just imagine if all those poor benchmarks turn out to be due to a little software bug like this - it would be a sensation. Unfortunately, while there might be some truth to it, the problem would have been discovered and fixed by now, as AMD having to reduce the price on it is costing them millions.
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