Wednesday, December 7th 2011

Microsoft Talks Windows App Store, Sets Windows 8 Beta Release for February 2012

Yesterday at a developer/preview event in San Francisco, Microsoft Corp. has provided the first real details on the Windows app store and 'slipped' out the fact that the Windows 8 Beta will be outed in late February 2012. The Windows Store will debut in the upcoming beta release and is set to be the 'single source' of Metro-style apps.

Built using HTML5 and JavaScript, the Windows Store app boasts a fluid, easy-to-navigate interface that promotes the latest and most popular apps, and is scheduled to be available in 231 countries, supporting no less than 100 languages.


According to Microsoft, the Windows Store is designed to be the main hub for discovering free and paid apps for Windows 8 but users will also be able to find apps through search engines (Bing will have the whole app catalog archived) and on websites (courtesy of a built-in promotion method supported by Internet Explorer 10).

Microsoft will allow paid Windows apps to cost from $1.49 upwards and will give developers 70% of revenue. If the app makes $25,000 then the Redmond company will hike the developer payout to 80% of every dollar of revenue earned. To entice devs even more, Microsoft is promising a very flexible business model which allows for in-app purchases, third-party transaction platforms, and the use of any ad platform.

To access the Windows Store, individual developers will be required to sign up for a $49/year subscription. Companies will pay $99 per year.

To get the app party started Microsoft has announced the First Apps contest which will allow eight (free) apps to be very first apps in the Windows Store when it opens. More details are available here.
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18 Comments on Microsoft Talks Windows App Store, Sets Windows 8 Beta Release for February 2012

#1
hhumas
great opportunity for developers
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#2
Drone
developers developers developers developers developers developers developers developers developers developers developers developers developers developers developers developers developers developers developers developers developers developers ....
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#3
DannibusX
Personally, I think Microsoft and Apple are charging the developers too much to use their App Stores. 30% of profits is excessive. Now, Microsoft is taking a better approach by actually lowering the royalties after $25k, but that money should really go to the developer. What's wrong with 5% or 10%? It smacks of profiteering to me. Sure it's a convenient route for developers, but the cost of doing business is still a little high for my taste.

It really doesn't matter though, because like taxes, the 30% will likely be passed onto the consumer.
Posted on Reply
#4
Mussels
Moderprator
the problem i see with this is how its tied to IE.

it should be tied to the OS, now the browser.
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#5
meirb111
windows 8 is windows 7 with new skin

windows 8 is windows 7 with new skin they copied so much code you can can call windows8
rebrand just like amd, nvidia do with gpus
Posted on Reply
#6
Mussels
Moderprator
by: meirb111
windows 8 is windows 7 with new skin they copied so much code you can can call windows8
rebrand just like amd, nvidia do with gpus
you mean like how 95-98-ME-98SE were all the same core OS? or NT/2K/XP? why should vista/7/8 be anything different?
Posted on Reply
#7
meirb111
by: Mussels
you mean like how 95-98-ME-98SE were all the same core OS? or NT/2K/XP? why should vista/7/8 be anything different?
in this case it is even more obvious and ridiculous, for microsoft its one good product than one bad now its the turn of the bad one
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#8
yogurt_21
why the hell are they wearing steve jobs type sweaters? this is microsoft you should be dressed in a suit and then take off your suit jacket to give the presentation.

you shouldn't be giving a presentation in a wanna be apple store looking stage trying to emulate steve jobs while working for microsoft.

seriously I can't even focus on what they're doing because they look like apple wanna be's.
Posted on Reply
#9
robertc
yogurt, because Microsoft is turning into a "me too" company. Apple is all warm and fuzzy and Microsoft is trying to say we're friendly, too! Screw people that actually use computers to work, we need something to look pretty!
Posted on Reply
#10
iLLz
Huh, I didn't know Steve Jobs had a copyright on the type of sweaters he wears! I know he was known for the sweaters he wears but I didn't think that it would be wrong for anyone else to wear a sweater similar to the ones he wore. /s

Seriously though, Win 8 looks to be shaping up quite well, and the unification of the Metro UI accorss the WP7 / Win8 / Xbox 360 lines will surely make the transition a bit easier as well as make the UX much more cohesive.
Posted on Reply
#11
chron
Windows app store? Are you kidding me???

C'mon Microsoft, be a bit more BLATANT about copying Apple, would ya?
Posted on Reply
#12
chron
by: meirb111
in this case it is even more obvious and ridiculous, for microsoft its one good product than one bad now its the turn of the bad one
Windows ME is no better example of Microsoft simply putting out an OS just to keep the income flowing.

I skipped Vista because XP was fine. Now that I've got Windows 7, I probably won't upgrade for just as long as I had XP lol

Oh well. They're a business and they're in the business of doing business, so they're gonna do some business :laugh:
Posted on Reply
#13
Mussels
Moderprator
by: chron
Windows app store? Are you kidding me???

C'mon Microsoft, be a bit more BLATANT about copying Apple, would ya?
yup cause no ones ever used an application store before. android sure doesnt do it. PS3 doesnt do it. xbox 360... i think you can contine yourself.
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#14
DannibusX
I didn't realize that Apple owned the term App. Let alone the function of an online marketplace known as a "store".
Posted on Reply
#15
chron
by: Mussels
yup cause no ones ever used an application store before. android sure doesnt do it. PS3 doesnt do it. xbox 360... i think you can contine yourself.
So call it an application store :laugh:

Also, this is after Apple came out with their own central location for OSX software. It took Microsoft this long to figure that out? No, of course, not, they're copying.
Posted on Reply
#16
pantherx12
by: DannibusX
Personally, I think Microsoft and Apple are charging the developers too much to use their App Stores. 30% of profits is excessive. Now, Microsoft is taking a better approach by actually lowering the royalties after $25k, but that money should really go to the developer. What's wrong with 5% or 10%? It smacks of profiteering to me. Sure it's a convenient route for developers, but the cost of doing business is still a little high for my taste.

It really doesn't matter though, because like taxes, the 30% will likely be passed onto the consumer.
Seems more than reasonable to me, seems in line with IRL retail.
Posted on Reply
#18
DanTheBanjoman
SeƱor Moderator
by: DannibusX
Personally, I think Microsoft and Apple are charging the developers too much to use their App Stores. 30% of profits is excessive. Now, Microsoft is taking a better approach by actually lowering the royalties after $25k, but that money should really go to the developer. What's wrong with 5% or 10%? It smacks of profiteering to me. Sure it's a convenient route for developers, but the cost of doing business is still a little high for my taste.

It really doesn't matter though, because like taxes, the 30% will likely be passed onto the consumer.
Make sure you lose money on apps. Buy your own apps millions of times. Learn to work the system.
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