Monday, December 12th 2011

Call Of Duty: Modern Warfare 3 Hits $1 Billion Milestone in Just 16 Days

Activision Publishing, Inc., a wholly-owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), announced today that Call of Duty: Modern Warfare 3 crossed the $1 billion mark in sales since its launch on November 8, 2011, according to Charttrack and retail customer sell-through information. Highlighting the trend of interactive entertainment gaining a greater hold of audiences worldwide, the game achieved this milestone in just 16 days, eclipsing the record set in 2009 by the feature film "Avatar," which reached the $1 billion milestone in 17 days.

While 2011 box office revenue is on the decline — down 4 percent this year at $9.4 billion, compared with $9.8 billion in 2010 -- the number of people purchasing and participating in gaming is on the rise, with no sign of slowing.(1) With more than 30 million gamers, the Call of Duty community now exceeds the combined populations of the cities of New York, London, Tokyo, Paris and Madrid.

"Engagement of our Call of Duty audience continues to rise around the world" said Bobby Kotick, CEO of Activision Blizzard. "Call of Duty as an entertainment franchise has made an indelible mark on popular culture and its broad and continued success is further validation that audiences increasingly value interactive experiences over passive experiences.

Call of Duty is now amongst that rarified group of sustained franchises like "Star Wars", "Harry Potter", "Lord of the Rings" and the National Football League (NFL) that attract or engage tens of millions of people every year or every new release.

Our Call of Duty Elite is one of the fastest growing online services ever with more than six million players registered since its launch November 8, 2011 and over one million premium subscriptions sold to date. By comparison, the premium subscription services of Netflix, Hulu Plus, Sirius XM and Xbox LIVE, did not reach one million paid subscribers until almost one year after launch.

"Call of Duty has become that rare entertainment franchise that transcends its own genre. Core gamers love it, as our stellar reviews show. But every year, new people are drawn into Call of Duty," said Eric Hirshberg, CEO of Activision Publishing. "And while the franchise continues to set records, our fans still seem to want more, demonstrated by our record setting start on Call of Duty Elite. We are committed to helping everyone connect, compete and improve their game, Call of Duty style."



About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing is a subsidiary of Activision Blizzard which maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Blizzard's expectations, plans, intentions or strategies regarding the future, including statements with respect to the future of the interactive entertainment industry and the future performance of Activision's Call of Duty franchise, are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause actual future results to differ materially from the views expressed in these forward-looking statements include, but are not limited to, shifts in consumer spending trends, the impact of the current macroeconomic environment and market conditions within the video game industry, Activision Blizzard's ability to predict consumer preferences, including interest in specific genres such as first-person action and preferences among competing hardware platforms, competition, including from used games and other forms of entertainment, possible declines in software pricing, product returns and price protection, product delays, adoption rate and availability of new hardware (including peripherals) and related software, rapid changes in technology and industry standards, the cyclical nature of the interactive game market, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality "hit" titles, and the other factors identified in the risk factors section of Activision Blizzard's most recent annual report on Form 10-K. The forward-looking statements in this release are based upon information available to Activision Blizzard as of the date of this release, and Activision Blizzard assumes no obligation to update any such forward-looking statements. Although these forward-looking statements are believed to be true when made, they may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Blizzard or of the overall interactive entertainment industry and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

ACTIVISION, CALL OF DUTY and MODERN WARFARE are registered trademarks and CALL OF DUTY MW3 is a trademark of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners.

Xbox 360, Xbox LIVE, and Windows are either registered trademarks or trademarks of Microsoft Corporation. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc. Wii and Nintendo DS are trademarks of Nintendo.

(1)According to boxofficemojo.com and PricewaterhouseCoopers'Global Entertainment and Media Outlook
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48 Comments on Call Of Duty: Modern Warfare 3 Hits $1 Billion Milestone in Just 16 Days

#1
qubit
Overclocked quantum bit
I'll bet the MW3 haters are really gonna hate this news... ;) Remember, it's just a game, kids. :)
Posted on Reply
#3
option350z
Not really Qubit; just goes to show how people will buy into anything without review. Mindless drones that make the whole gaming industry suffer. If I recall listening to the escapist review haha :P
Posted on Reply
#4
Kreij
Senior Monkey Moderator
Due to the price reduction of Skyrim, it knocked MW3 out of the #1 slot in the UK this week.
So there. :laugh:
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#5
option350z
MW3 was on top, but then it took an arrow to the knee.
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#6
ViperXTR
Mys cousins are out playing MW3 and what do i get? Skyrim '__'
Posted on Reply
#7
qubit
Overclocked quantum bit
These "arrow to the knee" references are driving me potty, as I don't quite get them. Dammit, I'm gonna have to get Skyrim to figure this one out... :laugh:

by: Kreij
Due to the price reduction of Skyrim, it knocked MW3 out of the #1 slot in the UK this week.
So there. :laugh:
:cry::cry::cry:
Posted on Reply
#8
unsmart
would have been 2bil without all them dam PC loving pirates:laugh:
Posted on Reply
#9
qubit
Overclocked quantum bit
by: option350z
Not really Qubit; just goes to show how people will buy into anything without review. Mindless drones that make the whole gaming industry suffer. If I recall listening to the escapist review haha :P
That'll be me then. :) Check this out: I loved CoD4 and bought MW2 when it came out. Still haven't got round to playing it. MW3 comes out, I buy that, because it continues the story and I like the MW series. Of course, I can't play it until I've played MW2 first, which I still haven't got round to... :laugh:

by: unsmart
would have been 2bil without all them dam PC loving pirates:laugh:
You don't know what you're talking about man!! It would have been 4bn, obviously. :laugh:

Tell you what though: global recession or no global recession, it doesn't stop people spending money, does it?
Posted on Reply
#10
D4S4
this epic success mw3 made only goes to show how bloody retarded the "gaming" population is.

i find it funny how today everybody knows what skyrim is yet very few people knew what oblivion is when i first mentioned it to them.
Posted on Reply
#11
AsRock
TPU addict
by: qubit
I'll bet the MW3 haters are really gonna hate this news... ;) Remember, it's just a game, kids. :)
I am not a fan but see what people would like in them but to me being a old time gamer there really short and 1/2 the time you are not actually playing lol.

I really don't think their worth the $60 marker as only games like Skyrim deserve that.. But people like movies and putting that in games makes sales and i like that more than watching a film just that like i said though there short games and repeated over and over.
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#12
7mm
Looks like this News thread started as COD(8) MW3 success story, and possibly will end as MW3 Vs. Skyrim fan wars!
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#13
entropy13
by: 7mm
Looks like this News thread started as COD(8) MW3 success story, and possibly will end as MW3 Vs. Skyrim fan wars!
There won't be any "wars" if MW3 isn't much of an "opponent" to begin with.
Posted on Reply
#14
7mm
by: entropy13
There won't be any "wars" if MW3 isn't much of an "opponent" to begin with.
Hi there "entropy13", no offense here but, numbers in the title tells the different story..., enhhh, CHEERS!
Posted on Reply
#15
DrPepper
The Doctor is in the house
So much for hard financial times.
Posted on Reply
#16
entropy13
by: 7mm
Hi there "entropy13", no offense here but, numbers in the title tells the different story..., enhhh, CHEERS!
Justin Bieber sold a lot of albums too. Her songs got several downloads in iTunes. That means her songs are the best ever in recent times...? :laugh:
Posted on Reply
#17
MarcusTaz
by: option350z
Not really Qubit; just goes to show how people will buy into anything without review. Mindless drones that make the whole gaming industry suffer. If I recall listening to the escapist review haha :P
Could not have said it better myself! All I ever wanted was CODUO with the updated engine DX9 :o Bring back the good old WWII Kar and Mosin... I am so tired of firing RPG's at people! :roll:
Posted on Reply
#18
Enmity
They need to improve the shoddy graphics in the cod series, they all look the same, never pushing any boundaries, makes for one hell of a boring game to look at. Not to mention the hideously linear gameplay. I agree that cod2 and mw1 were the best of the cod series, just wish theyd give the game battlefield 3 graphics, at least!
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#19
Fx
after playing MW3 for awhile now I can definitely say that MW2 was better. most of the maps are designed around close quarter combat. I am getting way too many disconnects from the server too
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#20
hhumas
this is all due to BF3 has lots of issue and it has disappointed people so people move to MW3
Posted on Reply
#21
tigger
I'm the only one
It just means more sheeple are attracted to MW3 and not BF3.
Posted on Reply
#22
the54thvoid
by: entropy13
Justin Bieber sold a lot of albums too. Her songs got several downloads in iTunes. That means her songs are the best ever in recent times...? :laugh:
I can't tell if you're being funny or not. Justin Beiber is a boy.

But the analogy you use is very correct. Highest sales make it the most bought game, nothing else. As for reviews:

http://www.metacritic.com/game/pc/call-of-duty-modern-warfare-3

It gets 80% from gaming sites (across 22 reviews). BF3 gets 89% (across 59 site reviews)

We could equate MW3 to the best of gaming 'pop culture' whereas BF3 is a bit more well, sophisticated.
Posted on Reply
#23
KashunatoR
this will encourage them to use the same ancient engine for blackops 2, mw4 and blackops 3. great job :))
Posted on Reply
#24
entropy13
by: Enmity
They need to improve the shoddy graphics in the cod series, they all look the same, never pushing any boundaries, makes for one hell of a boring game to look at. Not to mention the hideously linear gameplay. I agree that cod2 and mw1 were the best of the cod series, just wish theyd give the game battlefield 3 graphics, at least!
That's where you're wrong. MW3 is pushing outdated hardware (by 4 years now) to their limits. :laugh:

And I knew someone who compared MW2 to MW3. Played in the same system, but MW3 have worse framerates...and also looks slightly worse than its predecessor too. :laugh:

by: the54thvoid
I can't tell if you're being funny or not. Justin Beiber is a boy.

But the analogy you use is very correct. Highest sales make it the most bought game, nothing else. As for reviews:

http://www.metacritic.com/game/pc/call-of-duty-modern-warfare-3

It gets 80% from gaming sites (across 22 reviews). BF3 gets 89% (across 59 site reviews)

We could equate MW3 to the best of gaming 'pop culture' whereas BF3 is a bit more well, sophisticated.
Justin Beiber (sic) is a girl. Selena Gomez is a lesbian. They're the #1 most famous lesbian couple ever, they beat Ellen something something and her girlfriend who I don't really know in a poll in the internets.

:laugh::laugh::laugh:
Posted on Reply
#25
_Zod_
They don't have the developer pool it would take to crank out an engine. They will have to purchase one or it will be more than a year for the next cod. They can milk it with DLC which is easy to produce quickly to buy time. But they don't need a new engine yet as the new consoles aren't on the radar yet. CoD = Console and consoles are DX9.
Posted on Reply
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