Saturday, December 24th 2011

Seagate Takes Three Years To Realize It's Using The Wrong Branding!

Five years ago, almost to the day, Seagate issued a press release stating that it had bought EVault Inc for $185 million. This allowed Seagate to provide an online cloud-based backup service. It then renamed it to i365 in September 2008, to reflect its all-year-round availability. However, it has now made a screeching U-turn and renamed the service back to EVault. Why? Apparently, because i365 has no product recognition, but EVault has plenty. One wonders what took them so long to figure this out? You can currently see a marketing graphic about this on the EVault homepage. We have taken a snapshot of it below, to preserve it.

Source: The Register
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15 Comments on Seagate Takes Three Years To Realize It's Using The Wrong Branding!

#1
Maban
I've never heard of i365, so yeah I guess point proven.
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#2
RejZoR
I never heard of either of these two companies...
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#3
Mistral
Maybe they just thought that they are about to come up on Apple's "to sue" list.

Marry Christmas everyone!
Posted on Reply
#4
qubit
Overclocked quantum bit
by: Mistral
Maybe they just thought that they are about to come up on Apple's "to sue" list.

Merry Christmas everyone!
Now that would be ironic... and not beyond the bounds of reason judging by what they're like.
Posted on Reply
#5
Chaitanya
by: RejZoR
I never heard of either of these two companies...
I remember some of clients used eVault, they were happy with the services. Thats how I heard about the eVault. I dont recall anyone using the i365 though. :rockout:
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#6
Fx
I havent heard of either of those services

I prefer to use iTwin to access my content without the need to ever upload to a cloud storage service
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#7
BrooksyX
by: RejZoR
I never heard of either of these two companies...
haha I havent either. But then again I will never buy seagate products. Complete trash.
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#8
arnoo1
never heard off, says enough :p
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#9
Jarman
soon seagate and WD gonna be all ur gonna be able to buy from HD wise.....sucks

RIP samsung
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#10
MikeMurphy
I'm no marketing expert but i365 suggesting year round service doesn't mean anything for storage.

My hard drives work, all year.

The internet works, all year.

So, isn't it more of an assumption that the storage service you buy through the internet will be available all year? The i365 name is therefor redundant and a wasted opportunity. "EVault" is suggestive of electronic, storage and security. Better.
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#11
ypsylon
Typical Seagate. I was once avid supporter of the brand. Owned plenty of SCSI Cheetah 10K drives. Marvelous. But now they are just a bunch of misfits. And now when they incorporated Samsung, that is double bad. No more cheap and reliable drives for home users.

For many years in WD(Black/RE)-Hitachi camp. Very good drives. Have few RAID arrays, not a single Black/RE or Hitachi ever failed (so far... anyway). :D
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#12
qwerty_lesh
anyone whos used SeaTools would have seen the i365 branding slapped all over it.
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#14
Prima.Vera
by: RejZoR
I never heard of either of these two companies...
Yeah, me too. :D:o
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#15
Paulieg
The Mad Moderator
by: Fx
I havent heard of either of those services

I prefer to use iTwin to access my content without the need to ever upload to a cloud storage service
that's a nice product. Never seen it before. :)
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