Monday, December 26th 2011

ASRock Readies Hasbro Transformers-Themed Motherboards

Although ASRock's lineup of socket LGA2011 motherboards is expansive, covering several price-points, and being available in various form-factors (ATX, XL-ATX, and Micro-ATX), all its X79 Extreme series motherboards launched so far, barring the X79 Fatal1ty Profess1onal, features the same black+silver color scheme. ASRock wants to add some color and side-branding to its X79 Extreme motherboards without necessarily investing much in coming up with new designs. Hence it came up with the idea of making Hasbro Transformers-themed motherboards.

On its Facebook page, ASRock disclosed some rough-sketches (for now, Photoshop quickies), of the X79 Optimus Prime, and the X79 Bumblebee, named after two of the most iconic Autobots from the franchise. These essentially look like the X79 Extreme9 with appropriately-colored heatsink shrouds and expansion slots. The quality of those pictures indicates that ASRock is still in the brainstorming stage of these products, seeking opinions of its Facebook fans, and it will be a while before these products take shape, if they take shape to begin with.
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56 Comments on ASRock Readies Hasbro Transformers-Themed Motherboards

#1
Live OR Die
I like transformers but i don't like hardware that uses it for marketing its cheesy its like buying a car and slapping transformers stickers all over it :shadedshu
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#2
Hayder_Master
Lol, so they aim's for 10 milions motherboards cuz they made those toys.

Any pkemon sereis come out.
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#3
brandonwh64
Addicted to Bacon and StarCrunches!!!
lie or die - what do you use to make pictures like that?
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#4
radrok
Probably Photoshop :)
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#5
brandonwh64
Addicted to Bacon and StarCrunches!!!
by: radrok
probably photoshop :)
c5.1?
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#6
WarEagleAU
Bird of Prey
Its not gay and I happen to love Transformers and think this is pretty awesome. I also believe they licensed any likeness or copyrights from Hasbro if this is true. Id buy the damn thing in Opimus Prime! "AUTOBOTS! Roll OUT!"
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#7
Live OR Die
by: brandonwh64
c5.1?
Yep
Adobe Photoshop CS5.1 (64 Bit) ;)
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#8
Delta6326
... I didn't know little kids build computers:roll: I used to like Transformers till they came out with the new movies and killed the name for me, they made it all about the kids.
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#9
ChewyBrownSuga
I really want to built a pony themed computer now. All we need is an AppleJack motherboard.
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#10
OneCool
If I was to choose one it damn sure wouldnt be them :rolleyes:






I want the MEGATRON version :pimp:




I dont know maybe that pink pony one on the first page
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#12
newtekie1
Semi-Retired Folder
So ASUS gets sued by Hasbro for their ASUS Transformer tablet and their spin off partner company ASRock starts making Hasbro Transformer motherboards...

Ironic.
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#13
20mmrain
When they release the Jenna Jameson version with the Chipset Heatsink that look like big gorgeous Boobs.... That is the one I will buy!

Til then I think I will stay away from eh Transformer themed motherboards. But nice try ASrock.... too bad you don't sell boards at Toys-R-Us
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#14
DrPepper
The Doctor is in the house
Looks like these motherboards transform themselves into lawsuits.
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#16
Static~Charge
by: DrPepper
Looks like these motherboards transform themselves into lawsuits.
Read the original post again:

by: btarunr
The quality of those pictures indicates that ASRock is still in the brainstorming stage of these products, seeking opinions of its Facebook fans, and it will be a while before these products take shape, if they take shape to begin with.
ASRock hasn't produced anything yet; they're soliciting feedback on possible ideas. None of this stuff will see the light of the assembly line unless ASRock pays for a license from the owner.
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#17
stinger608
Dedicated TPU Cruncher & Folder
:laugh::laugh::laugh:Now we have 8 year old's building enthusiast boards? :laugh:
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#18
Jetster
Well building a rig is not as hard as it use to be:D
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#19
mediasorcerer
OH my god???
what are these nutters thinking, transformers-really???

Do they expect 12 year old kiddies to be buying these mobos, or is this just some kinda joke or something.

Bad move asrock, grow the hell up pls.:laugh::laugh::laugh:
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#20
jalex3
Transformer motherboard or one with gun shaped heatsinks?

So long as the don't go crazy with poorly coloured pcb, branding and ugly car shaped heatsinks.... then these could be okay. :wtf:
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#21
ViperXTR
i want function over style '__'
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#22
mediasorcerer
I want function AND style, surely thats not so hard?
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#23
bear jesus
I wish every board shown in this thread was real, i would happily buy the rainbow dash or nyan cat model :laugh:

But it makes me wonder if this is in any way related to the asus transformer prime lawsuit, if Hasbro was entering in to a licensing deal with ASRock it would make sense to be trying to protect the name even if they are not protecting the exact copyright(as far as i knew).

Although saying that could Hasbro have whipped up a deal with ASRock to try and show their claim as legit as it's not about confusing tablets with toys but computer components for tablet bringing the markets it would be claiming confusion within much closer together.

Or ASRock has no permission at all and just wants to get sued as well?
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#24
w3b
ASRock Marketing/PR are trolling

by: Static~Charge
ASRock hasn't produced anything yet; they're soliciting feedback on possible ideas. None of this stuff will see the light of the assembly line unless ASRock pays for a license from the owner.
This, until I see products on shelves it's just a clever marketing ploy to get people talking about ASRock. :shadedshu
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#25
loleafidas
Just change color MB n name on it, nothin' change on design, well, look lame :-|
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