Thursday, January 5th 2012

AMD Slips Out Radeon HD 7670 to OEMs

Without making any noise, AMD rolled out an OEM-exclusive graphics card model, the Radeon HD 7670. This GPU is completely identical to the previous-generation Radeon HD 6670, making it a rebrand. It has identical specifications to the 40 nm Turks GPU, which drives the retail HD 6670, with 480 VLIW5 stream processors, a 128-bit wide GDDR5 memory interface holding 512 MB or 1 GB of memory, 24 TMUs, 8 ROPs, and clock speeds of 800 MHz core, and 4.00 GHz memory. This GPU was featured on some of HP's desktop PC products. The product page of this OEM-only GPU can be found here.

Source: Anandtech
Add your own comment

52 Comments on AMD Slips Out Radeon HD 7670 to OEMs

#2
Zubasa
As expected really.
Posted on Reply
#3
Dj-ElectriC
Yes it is, but i think the HDX600 segment deserves to enjoy the benifits of 28nm, even if it sais that these cards will launch abit late
Posted on Reply
#4
BrooksyX
Both teams do this. Are any of us that really suprised. What bugs me though is that they just up it from the 6670 to the 7670. They should at least drop it to like the 7570 to make some kind of note that its not supposed to be an upgrade from the 6670 as one would normally assume.
Posted on Reply
#5
the54thvoid
When NVIDIA did this a few years back they were villified. It's a shame people seem more accepting of AMD when they do it. The mucky part is that it's a 7 series nomenclature with no 7 series perks that you'd expect. The saving grace is you only buy it in oem systems. But still...
Posted on Reply
#6
lemonadesoda
This is deliberate misdirection/misrepresentation to the end consumer. :shadedshu The fact that this behaviour is getting more prevalent is no reason to accept it as ethical or legitimate. One day consumer rights group will score a class-action and put a stop to it. The sooner the better. :pimp:
Posted on Reply
#7
Fourstaff
by: the54thvoid
When NVIDIA did this a few years back they were villified. It's a shame people seem more accepting of AMD when they do it. The mucky part is that it's a 7 series nomenclature with no 7 series perks that you'd expect. The saving grace is you only buy it in oem systems. But still...
They did that on their flagship card, and also it wasn't the most common thing to do back then. To be honest, the graphics card has gotten so powerful in comparison with most games that its pointless to keep on redesigning new chips, a simple rebrand would suffice most of the time.
Posted on Reply
#8
meirb111
this is bad since from the 5670 you get only 20% and so 2+ years and you get only 20%? if you need to upgrade from 5670 to another low power card, this is a joke the mid to lower segment is not moving. the same is true for nvidia they also give nothing for the lower segment since your only option is the very weak 520 card or older 440 .if you wait 2+ years for an upgrade you need to get at least 150% if not more and not 20% ,so instead of bang for the buck you get crap for the buck
Posted on Reply
#9
_JP_
OEM and rebrand? Damn it AMD. :shadedshu
Posted on Reply
#10
the54thvoid
by: Fourstaff
They did that on their flagship card, and also it wasn't the most common thing to do back then. To be honest, the graphics card has gotten so powerful in comparison with most games that its pointless to keep on redesigning new chips, a simple rebrand would suffice most of the time.
That's what i'm talking about. Just say that NVIDIA did it. It doesn't make it right. The primary numerals of a generation refers to it's apparent ascendancy over previous generations. Selling the identical gpu as a newer generation still blatantly wrong. Just like when NV did it. A rebrand is not warranted, it's deliberately misleading. Just like when NV did it (irrespective of flagship status or not).
Posted on Reply
#11
lemonadesoda
OK, let's just start a new "club". I'll kick it off. I will buy my next GPU from whichever manufacturer doesnt play this silly rebranding game on their latest generation cards.

(Let's hope I can upgrade this century... LOL)

My single purchase won't make a drop in the ocean. But it's the principle.
Posted on Reply
#12
the54thvoid
by: lemonadesoda
OK, let's just start a new "club". I'll kick it off. I will buy my next GPU from whichever manufacturer doesnt play this silly rebranding game on their latest generation cards.

(Let's hope I can upgrade this century... LOL)

My single purchase won't make a drop in the ocean. But it's the principle.
lol. You'll not be buying any new cards then. As Fourstaff and I have discussed, they both do it. I hear consoles are good.
Posted on Reply
#13
punani
Business jerks thinking they are clever once again by fooling the uninformed consumer... This makes AMD look stupid and a shitty reputation spreads fast these days.

I myself never bother with midrange cards anymore as I am always unsure of how old the tech actually is.. And it makes it very difficult to pick out a laptop/desktop for friends asking for advice on new machines.

Very lame AMD... :mad:
Posted on Reply
#14
Over_Lord
News Editor
This is disappointing.
Posted on Reply
#15
cloudwan
Now thats really dissappointing... :twitch::twitch:
Posted on Reply
#16
Widjaja
Never really miss out on anything impressive with the X650-70s anyway.

They're just GPUs with meh performance.
Posted on Reply
#17
Harlequin_uk
AMD have no reason to make any better tbh , the GT520? on die is better now , the GT440? its slower and costs more (money and power) than the 6670 - and with a mature 40nm process the costs of a rebrand means it can be kept cheap
Posted on Reply
#18
ensabrenoir
My first "real" vid card was a 5670 used it for a month or two. Now just in the box. Allways toyed wigh the idea of getting a second just for kicks in the wife or boys computer. May be.....
Posted on Reply
#19
Fourstaff
by: the54thvoid
That's what i'm talking about. Just say that NVIDIA did it. It doesn't make it right. The primary numerals of a generation refers to it's apparent ascendancy over previous generations. Selling the identical gpu as a newer generation still blatantly wrong. Just like when NV did it. A rebrand is not warranted, it's deliberately misleading. Just like when NV did it (irrespective of flagship status or not).
Doesn't make them right, but on the other hand, pressures of marketing is going to force them to do it anyway. Nvidia still does their rebranding in the mobile line, and so far I have not heard significant complaints other than your usual grumble here and there. The 6770 might be more expensive when it was launched, but over a few weeks the price difference between 5770 and 6770 was quite small, so even if its a rebrand as long as they cost the same I don't think there will be massive harm, other than your occasional idiot who buys new stuff without even bother to do any research, in which case its his/her fault.
Posted on Reply
#20
Thrackan
by: Fourstaff
They did that on their flagship card, and also it wasn't the most common thing to do back then. To be honest, the graphics card has gotten so powerful in comparison with most games that its pointless to keep on redesigning new chips, a simple rebrand would suffice most of the time.
How does a rebrand "suffice"?

It does nothing other than using a new name for old tech and thus is misleading to customers.

Let the 6670 be the 6670, and don't make a 7670 model if you're too lazy, AMD. There are too many cards per "generation" as it is, which is already confusing customers (at least some people I know of), and if they are actually older tech, that's just plain wrong.

There should be lawsuits for this stuff.
Posted on Reply
#21
Semi-Lobster
The X600 series is supposed to be AMD's flagship card for low power users. No 6 pin connector/great performance. This is VERY disappointing, I wanted to pick up a high end 28nm video card that I was going to use on a lighter system I will be working on, now I might as well get a 6670.
Posted on Reply
#22
Isenstaedt
So the cheapest 28nm card they'll be releasing is the $150 7770? Back in the day there used to be <$100 cards.
Posted on Reply
#23
the54thvoid
by: Fourstaff
Doesn't make them right, but on the other hand, pressures of marketing is going to force them to do it anyway. Nvidia still does their rebranding in the mobile line, and so far I have not heard significant complaints other than your usual grumble here and there. The 6770 might be more expensive when it was launched, but over a few weeks the price difference between 5770 and 6770 was quite small, so even if its a rebrand as long as they cost the same I don't think there will be massive harm, other than your occasional idiot who buys new stuff without even bother to do any research, in which case its his/her fault.
You're too pleasant a chap to argue with. As long as we're agreed it's wrong by misleading the consumer and at the same time it's also what businesses do. :toast:
Posted on Reply
#25
newtekie1
Semi-Retired Folder
by: Fourstaff
They did that on their flagship card, and also it wasn't the most common thing to do back then. To be honest, the graphics card has gotten so powerful in comparison with most games that its pointless to keep on redesigning new chips, a simple rebrand would suffice most of the time.
No they didn't, they didn't once rebrand their flagship card. And yeah, it was just as common back then, its been going on since the ATI Rage days.

But yes, I agree with you, and have since before the nVidia rebrands came to light. It is pointless in today's economy to design mid-range chips when rebranding the higher end chips from last generation give you essentially the same thing.
Posted on Reply
Add your own comment