Saturday, January 14th 2012

Sony Adds Ultra-high-speed Interface Compatibility to Its Line of SD Media

At CES 2012, Sony announced it is expanding its line of SD cards with a new flagship series designed for ultra-high speed interface (UHS-I) compatibility, giving DSLR users superb speed and high performance. The new cards are available in capacities of 32 GB (SF-32UX), 16 GB (SF-16UX) and 8 GB (SF-8UX).

The new cards offer significantly higher transfer speeds up to 94 MB/s (read) and 45 MB/s (write, for SF-8UX, write speed is 22 MB/s), ideal for the burst shooting and HD video modes of today's DSLR cameras and HD camcorders (based on Sony tests and dependent on host hardware). They can also realize rapid data rates when transferring content - even large, high-resolution HD files - back to their PCs. And when used with non-UHS-I supported hardware, the new Sony cards will still maintain Class 10 speed.

"Today's advanced shooter never wants to miss the big moment, and that requires cards with fast, reliable and secure data transfer and storage capabilities," said Viviano Cantu, Director of Consumer Media for Sony Electronics. "These cards represent the top of the line for our SD media, and are designed to give users total peace of mind."

The new cards have been subjected to Sony testing, in order to achieve high levels of reliability and data integrity. Additionally, the new cards are water-resistant, and are designed to perform under a wide range of operating temperatures.

Users can also shoot with ease knowing their photos and videos are protected thanks to Sony's File Rescue Software which can help recover photos and videos that may have been accidentally damaged or deleted. Data recovery for copy protected and game data files not supported. This newest software version also offers advanced capabilities such as support for 3D movie/photos and Full HD 60p video files. This software is available for free download at www.sony.net/memorycard.

The Sony UHS-I series of cards will be available in March, starting at prices of $44.99.
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