Tuesday, January 24th 2012
Marketing and Prejudice Get the Better of Consumers with PC Processors: Test
At the AMD & HardOCP Game Experience event held in Texas, gamers were asked to participate in a blind test. The test involved gaming on two sets of gaming PCs with two PCs each, in each set is an AMD-powered PC, and an Intel-powered one. Participants weren't disclosed which PC was driven by what, as they were assembled in identical-looking cases (no window), with identical monitors and other peripherals. The first set is of budget single-monitor HD gaming, while the second set is high-end three-monitor gaming.
After gaming on both rigs in each set, respondents were asked to tick on a sheet of paper, which rig gave them a better gaming experience, or if gaming both had no observable difference. AMD went into this exercise expecting that most respondents will select "no difference" as their option, and so that would bring good PR to AMD, but to their surprise, most respondents selected the rigs that was powered by AMD processors.In the budget single-monitor gaming machine, the AMD machine (system B) was powered by AMD A8-3850, ASRock A55 chipset motherboard; the Intel machine (system A) was powered by Intel Core i3-2105, and ASRock H61 chipset motherboard. The goal was to configure the PCs to cost under US $500. Both machines were made to use CPU-integrated graphics Ofcourse the respondants were not told which machine was driven by what. The results are as follows:
Source:
LegitReviews
After gaming on both rigs in each set, respondents were asked to tick on a sheet of paper, which rig gave them a better gaming experience, or if gaming both had no observable difference. AMD went into this exercise expecting that most respondents will select "no difference" as their option, and so that would bring good PR to AMD, but to their surprise, most respondents selected the rigs that was powered by AMD processors.In the budget single-monitor gaming machine, the AMD machine (system B) was powered by AMD A8-3850, ASRock A55 chipset motherboard; the Intel machine (system A) was powered by Intel Core i3-2105, and ASRock H61 chipset motherboard. The goal was to configure the PCs to cost under US $500. Both machines were made to use CPU-integrated graphics Ofcourse the respondants were not told which machine was driven by what. The results are as follows:
- System A (Intel Core i3-2105) better: 5 votes
- System B (AMD A8-3850) better: 136 votes
- No difference: 2 votes
- System A (Intel Core i7-2700K) better: 40 votes
- System B (AMD FX-8150) better: 73 votes
- No difference: 28 votes
80 Comments on Marketing and Prejudice Get the Better of Consumers with PC Processors: Test
For gaming I found the 26k to begin with quite dissappointing
and this tests just prove my point.
The tests seem very open to manipulation if you ask me
www.anandtech.com/bench/Product/102?vs=288
www.guru3d.com/article/core-i5-2500k-and-core-i7-2600k-review/1
www.tomshardware.com/charts/desktop-cpu-charts-2010/Gaming-Left-4-Dead-2,2433.html
But I'm sure all these people are lying. I don't want to derail the discussion, so pm me the results, and if they are valid I will no longer hold the idea that the i5-2500k is a better value.
Systems are named A and B, with B being the AMD. People, left to their own devices, will tend to try system A first, B second.
In the case of the "low end" PC, you have a clear gaming advantage on AMD's side.
In the case of the "high end" gaming PC, you have a very comparable gaming experience, but the joy had on system B is fresher in the participants mind, hence why you see more selecting it as the "better" one.
Bulldozer reminds me of this image
For fanboys these are God's hands (Crapdozer analogy), for people who can think for themselves (people who base their judgements on results i.e. REALITY not marketing fluff and gut feelings) it's something completely different.
so biased testing sure, but still proves that experience is influenced by marketing and brand loyalty.
because it doesn't make any sense, so you will probably need find another factor to explain,
you dont get the point. AMD offers more for less. thas what they tried to say.