Thursday, January 26th 2012

THQ Outlines New Business Strategy

THQ Inc. (NASDAQ: THQI) announced its updated business strategy as the company exits traditional kids' licensed video games and focuses on its core video game franchises and digital initiatives for the future. The company will continue to build its strong portfolio of core game franchises and align its resources to deliver games on both existing consoles and new and emerging platforms. The company intends to accelerate digital revenues by extending and supporting key console launches, and to create dedicated digital properties for emerging platforms.

"THQ will be a more streamlined organization focused only on our strongest franchises," said Brian Farrell, President and CEO, THQ. "The success of Saints Row: The Third is an example of what our revised strategy and focus can achieve. We have now shipped 3.8 million units globally and are currently expecting to ship between five and six million units lifetime on this title. Additionally, our robust digital content offerings for this game have resulted in the highest digital revenue of any console title in our history."

The company's five internal studios are developing games aligned to several of THQ's key franchises, including the upcoming launch of UFC Undisputed 3 and Darksiders II, as well as Company of Heroes, inSANE, Saints Row, Warhammer 40,000, and the new title from Patrice Desilets and his team. The company also continues to work with prominent external development talent on both existing and new franchises. THQ's goal is to optimize its portfolio for the current generation of consoles and to establish new franchises on the next generation of game devices.

THQ will discuss its new streamlined business model that reflects this strategy in more detail on its third quarter 2012 conference call scheduled for Thursday, February 2, 2012.
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12 Comments on THQ Outlines New Business Strategy

#1
borden5
coh 2 hell yeeeeeeeeeeeeeeee
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#2
Crap Daddy
by: borden5
coh 2 hell yeeeeeeeeeeeeeeee
Yes!
Posted on Reply
#3
FreedomEclipse
~Technological Technocrat~
by: borden5
coh 2 hell yeeeeeeeeeeeeeeee
by: Crap Daddy
Yes!
[media=youtube]C_VheAwZBuQ[/media]
Posted on Reply
#4
Easy Rhino
Linux Advocate
Coh 2!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
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#6
Mussels
Moderprator
i share the ZOMG CoH2!!!!one!!!!eleven!!! crowd
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#7
Easy Rhino
Linux Advocate
you guys still play coh?? i would be up for a nice 3v3 match or something
Posted on Reply
#8
NC37
Yet...Red Faction would have remained on that list had they not completely ruined it with each sequel. Oh well...COH ftw! :D
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#9
Batou1986
He comes 40k games with dlc over 9000 items.
On the bright side i might get some motivation from the games to paint some more models.

Interested to see what they do with COH hopefully they don't go all modern with it which would suck.
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#10
TurdFergasun
by: Batou1986
He comes 40k games with dlc over 9000 items.
On the bright side i might get some motivation from the games to paint some more models.

Interested to see what they do with COH hopefully they don't go all modern with it which would suck.
you think with the trouble that thq is in that they aren't going to deliver the quickest, most rushed out, and overly monetized version of one of their most popular IP's? coh was a one off, from a company thats been in not so slow decline for along time. making good games is a relic of thq's past.
Posted on Reply
#11
ViperXTR
COH!!!

i thought CoH was more enjoyable than SC2 >_>
Posted on Reply
#12
Mussels
Moderprator
by: Easy Rhino
you guys still play coh?? i would be up for a nice 3v3 match or something
yeah i still play. feel free to hit me up steam once i'm back from my holiday.
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