Wednesday, February 22nd 2012

Intel Might Make Up for Ivy Bridge Delay With Lower Prices

Intel was reportedly planning to limit mass-shipments of its third-generation Core processors (codenamed: "Ivy Bridge") to notebook ODMs, to help in digestion of swelling inventories of current-generation "Sandy Bridge" Core processors. Only a few models (those targeting Ultrabooks and mainstream notebooks) are expected to face delays till June, performance desktop retail processors will most likely not be affected, their launch is on-course for April.

To make up for the delay, Intel will might lower prices of its Ivy Bridge chips by as much as $70 a piece. The lower prices would ease transition between the two generations of processors without causing a price-shock to ODMs, when they then have to transfer to the end-users. Intel already attractive pricing for its Sandy Bridge CPUs to help clear inventories. The result of all this would be Ivy Bridge-powered notebooks being not much more expensive than current-generation Sandy Bridge-powered ones, on launch.Source: Electronista
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37 Comments on Intel Might Make Up for Ivy Bridge Delay With Lower Prices

#1
dlsmoker
Then I hope they delay desktop processors as well so a 3770k will cost 250$ ! :megusta:
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#2
Shurakai
I think Intel just need to slow down, they're in a really comfortable spot right now. Just relax, save up some dosh and bring out something amazing like the Core™2 Duo series.
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#3
Volkszorn88
Not sure if i'm a fool, but i'm actually going to wait to see how Piledriver is before I make the leap to intel.

Have been a loyal AMD fan for quite some time, but enough is enough. If Piledriver doesn't deliver, Hello Intel.
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#4
Dent1
by: Shurakai
I think Intel just need to slow down, they're in a really comfortable spot right now. Just relax, save up some dosh and bring out something amazing like the Core™2 Duo series.
You are speaking from the view point of consumer not a business or corporation.

Save up dosh? They are a muliti-billion dollar multi national, they dont need to save up. Also by releasing CPUs and flooding the market is how they make revenue. They don't care if the product is amazing aslong as share prices are high and revenue is increasing.
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#5
yogurt_21
by: Dent1
You are speaking from the view point of consumer not a business or corporation.

Save up dosh? They are a muliti-billion dollar multi national, they dont need to save up. Also by releasing CPUs and flooding the market is how they make revenue. They don't care if the product is amazing aslong as share prices are high and revenue is increasing.
supply and demand, you understand it not.
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#6
Octavean
by: dlsmoker
Then I hope they delay desktop processors as well so a 3770k will cost 250$ ! :megusta:
LOL,......

I hear you brother but lets not get too carried away,....

Personally I've been looking for an Intel Sandy Bridge-E Core i7 3930K and haven't been able to find one for some time. When I first heard about the Ivy Bridge delay I thought it was for desktop chips too. I'm glad it isnt because the Ivy Bridge Core i7 3770 would be my second choice next to the Sandy Bridge-E Core i7 3930K. It doesnt really look like I'll find any stock of the 3930K either.
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#7
FreedomEclipse
~Technological Technocrat~
by: Volkszorn88
Not sure if i'm a fool, but i'm actually going to wait to see how Piledriver is before I make the leap to intel.

Have been a loyal AMD fan for quite some time, but enough is enough. If Piledriver doesn't deliver, Hello Intel.
Forget brand loyalty - AMD are not going to knock on your door and throw you a suprise party or give you free stuff because you are a loyal fan.

Go where the best bang for buck is and your wallet will thank you for it.
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#8
faramir
by: FreedomEclipse
Forget brand loyalty - AMD are not going to knock on your door and throw you a suprise party or give you free stuff because you are a loyal fan.

Go where the best bang for buck is and your wallet will thank you for it.
Actually I appreciate people buying obviously inferior product ebcause that keeps the competitor afloat. As long as competition exists I can get the best bang for my buck from whoever is the top dog at that moment. So thanks to all AMD fanboys, you're doing great job !!! :)
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#9
Dent1
by: yogurt_21
supply and demand, you understand it not.
Intel spends hundreds of millions per year on marketing. With their branding power people will want it!

Even if consumers are on the fence. All they do is drop support and manufacturing for the last generation of motherboards and CPUs and suddenly you need their replacement.


by: FreedomEclipse
Forget brand loyalty - AMD are not going to knock on your door and throw you a suprise party or give you free stuff because you are a loyal fan.

Go where the best bang for buck is and your wallet will thank you for it.
by: faramir
Actually I appreciate people buying obviously inferior product ebcause that keeps the competitor afloat. As long as competition exists I can get the best bang for my buck from whoever is the top dog at that moment. So thanks to all AMD fanboys, you're doing great job !!! :)
Dont jump down his throat, he is getting the best bang for his buck. He said he was going to compare Ivy Bridge and Piledriver, so he can determine the best bang for his buck. That isnt being a fan boy that is being smart. If he had bought Piledriver even though it was a poor choice, that would be a fan boy, he isnt doing that.
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#10
FreedomEclipse
~Technological Technocrat~
by: Dent1

Dont jump down this throat, he is getting the best bang for his buck. He said he was going to compare Ivy Bridge and Piledriver, so he can determine the best bang for his buck. That isnt being a fan boy that is being smart. If he had bought Piledriver even though it was a poor choice, that would be a fan boy, he isnt doing that.
Im not jumping down anyones throat, Im only voicing my opinion on the matter without getting into a "if AMD could make a better CPU" debate.

Obviously if they could then everyone would be happy or at least happier and there would be no need for fanboisim as everything is just pure competition from a price point perspective.
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#11
cadaveca
My name is Dave
by: Dent1
Even if consumers are on the fence. All they do is drop support and manufacturing for the last generation of motherboards and CPUs and suddenly you need their replacement.
CONSUMERS don't care about sockets or changing motherboards. Enthusiasts do, but they are a small part of the market. And enthusiasts do not drive the market.


The whole "I am an enthusiast, and I want the stuff i like for cheaper than you're willing to give it to me" never ends out working right for the consumer.

IF anything, I read this to say that they will release maybe additional models, and create a higher bin of chips for the top-dollar segment of the platform.


Really, companies focus on the high-profit, high number selling products, and I do not think anyone here is really interested in them too much...ya don't see a lot of users with 6770's, although there are still a relatively large number....
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#12
Completely Bonkers
Sounds like this Ivy Bridge launch has been a complete farkup by the product managers at Intel. First timing. Then botching OEM relationships. Then mismanaging inventories. Then pricing. Now customers will definitely wait for the better and cheaper replacement. And the farkup cycle goes around one more time!

Expect a Head or two to roll (in the product management department).
Posted on Reply
#13
erocker
With very little competition from AMD I have to hand it to Intel for not gouging the hell out of their prices.
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#14
Halk
by: erocker
With very little competition from AMD I have to hand it to Intel for not gouging the hell out of their prices.
I can assure you that will be accidental.

Intel's biggest competitor just now is Intel. The reason behind this story would seem to be that they're delaying Ivy Bridge so that it does not compete with Sandy Bridge.

The projected TDPs and clock for clock performance of Ivy Bridge seem to indicate that Intel doesn't need to increase performance. If pushed they should have been able to increase performance of Ivy Bridge by more than the margin over Sandy Bridge that it's delivered.

I would expect that they have performance gains they could unleash should they feel the need, but unless AMD ups there game quite significantly then they won't need to.

Intel are also in the favourable position with their tick/tock that should they release ivy bridge, and it performs only a bit better than Sandy Bridge, and then AMD release a killer chip.. then when it comes to the tock they can do a lower end IB-E to reach between the mainstream and high end.

The biggest period of gains we've seen in recent Intel history were when AMD was kicking their arse with A64s.. that led to Intel coming up with C2D and since then AMD hasn't taken the performance crown back.

Intel's strategy at the moment will be to maximise profit, while only releasing performance gains as required. Sadly that's not good for us consumers.
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#15
NC37
Ya know, Trinity comes out around that time. Anyone think of that? I find it mighty suspicious Intel delaying to that time frame and there is the rumor of a price cut which may put prices closer to the ones we have now. AMD will have to compete with them on price and I'm sure Trinity graphics will be whipping Intel's in everything. But I don't see it being as cheap as Llano. Might see prices coming more even this time around.
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#16
EarthDog
by: Halk
I can assure you that will be accidental.

Intel's biggest competitor just now is Intel. The reason behind this story would seem to be that they're delaying Ivy Bridge so that it does not compete with Sandy Bridge.

The projected TDPs and clock for clock performance of Ivy Bridge seem to indicate that Intel doesn't need to increase performance. If pushed they should have been able to increase performance of Ivy Bridge by more than the margin over Sandy Bridge that it's delivered.

I would expect that they have performance gains they could unleash should they feel the need, but unless AMD ups there game quite significantly then they won't need to.

Intel are also in the favourable position with their tick/tock that should they release ivy bridge, and it performs only a bit better than Sandy Bridge, and then AMD release a killer chip.. then when it comes to the tock they can do a lower end IB-E to reach between the mainstream and high end.

The biggest period of gains we've seen in recent Intel history were when AMD was kicking their arse with A64s.. that led to Intel coming up with C2D and since then AMD hasn't taken the performance crown back.

Intel's strategy at the moment will be to maximise profit, while only releasing performance gains as required. Sadly that's not good for us consumers.
Remember its the MOBILE segment that is delayed.

IB-E will be on a very expensive platform to begin with... sounds a bit counter intuitive to me to try to compete in the price /performance with their enthusiast level platform. It would make more sense to have lower end IB chips on a platform that costs less to jump in to. ;)
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#17
Casecutter
by: FreedomEclipse
Obviously if they could then everyone would be happy
Except Intel and their share holders they might actually have to become cost competitive.
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#18
xenocide
I've said it before and I'll say it again, when it comes to Computer Hardware, there are plenty of things not attributed to AMD that force Intel to keep innovating and offering better products for cheaper. Monopolies only work when it's a resource people absolutely need--Gas, Oil, Water, Electricity, these things we need so we have to buy them, if they raise the cost we still have to pay for it. Microprocessors are not the same. If Intel just rebranded the same CPU's year after year, you would have no reason to buy a new one, and the only people who would lose out are Intel. Even if AMD is not competative, Intel still has to offer better products year over year than Intel.
Posted on Reply
#19
Dent1
by: cadaveca
CONSUMERS don't care about sockets or changing motherboards. Enthusiasts do, but they are a small part of the market. And enthusiasts do not drive the market.


The whole "I am an enthusiast, and I want the stuff i like for cheaper than you're willing to give it to me" never ends out working right for the consumer.

IF anything, I read this to say that they will release maybe additional models, and create a higher bin of chips for the top-dollar segment of the platform.


Really, companies focus on the high-profit, high number selling products, and I do not think anyone here is really interested in them too much...ya don't see a lot of users with 6770's, although there are still a relatively large number....
I wasn't saying that Intel are focused on enthusiast hardware. I was saying that Intel will pressure consumers to buy whatever they want us to buy, whether high end or low end through gorilla marketing or by disconnecting support.

Intel can drop manufacturing a socket, hence forcing consumers to into adopting the new socket path. Consumers won't care, but if all the shops are only stocking the new socket the consumer hardly has a choice.

You go into PCWorld and look for socket 775, it's in very short supply and demand. The consumer doesnt know what a motherboard is, but their pre-built PC will probably has socket 1155. Which proves that Intel, will sell their OEM the latest stuff, whether high end or low end, the customers will buy it, because its all that is available.
Posted on Reply
#20
ensabrenoir
Wow.....I wonder how many angry letters, emails and blogs do Porsche, Lamborghini and Ferrari
get about being too expensive and neglecting the common man.... The world is a pretty clear place...when seen in the proper context....
Posted on Reply
#21
Canzara
by: xenocide
I've said it before and I'll say it again, when it comes to Computer Hardware, there are plenty of things not attributed to AMD that force Intel to keep innovating and offering better products for cheaper. Monopolies only work when it's a resource people absolutely need--Gas, Oil, Water, Electricity, these things we need so we have to buy them, if they raise the cost we still have to pay for it. Microprocessors are not the same. If Intel just rebranded the same CPU's year after year, you would have no reason to buy a new one, and the only people who would lose out are Intel. Even if AMD is not competative, Intel still has to offer better products year over year than Intel.
This is only true if everyone is an enthusiast and upgrades every year or more.
Most don't. Enthusiast is a tiny niche market. Most people only buy a computer when they NEED to, not cause something new and great came out. Therefore they can monopolize the market. Its only the enthusiasts that would even notice.
And intel lowering prices BWAHAHAHA And I see pink elephants floating in the sky when i look out the window.
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#22
1c3d0g
Nice attempt at trolling. :rolleyes: However, you fail miserably at it. :shadedshu
Posted on Reply
#23
Canzara
I wasn't trying to troll, I was stating a fact and added my thoughts on intel giving a flying hoot about customers and what they pay.
I remember intel having a monopoly not so long ago and I remember how slow development was and how HIGH prices were.

It wasn't that long ago...
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#24
Inceptor
by: Canzara
I wasn't trying to troll, I was stating a fact and added my thoughts on intel giving a flying hoot about customers and what they pay.
I remember intel having a monopoly not so long ago and I remember how slow development was and how HIGH prices were.

It wasn't that long ago...
True. But Intel is also a publicly traded company, where the executives hold both stock options and actual company stock. It is in their best personal interests to make sure that Intel is always producing the next latest thing, whether it be a cpu or some other electronics component; their net worth increases. Not to mention the stock portfolios of every owner of their stock.
Production and marketing creates the market, which creates the revenue flow, which creates the profits, which increases the stock price, which makes everyone happy. Rinse and repeat.
It's a process that works for them, for Apple, for countless other companies.
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#25
racedaemon
by: Canzara
This is only true if everyone is an enthusiast and upgrades every year or more.
Most don't. Enthusiast is a tiny niche market. Most people only buy a computer when they NEED to, not cause something new and great came out. Therefore they can monopolize the market. Its only the enthusiasts that would even notice.
And intel lowering prices BWAHAHAHA And I see pink elephants floating in the sky when i look out the window.
I disagree, if the average customer NEEDED a new PC and bought one, only to find out it had the same performance or it overheated the same. I think not only the customer would try to find out who screwed him and switch to the competition but it would probably sue (in some countries :) ).
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