Thursday, February 23rd 2012
ASUS decided to bail on this year's edition of CeBIT, Europe's biggest consumer electronics and computer expo, held annually in Hanover, Germany. It has reportedly scrapped plans of setting up a booth there. What makes this big news is that it's ASUS - the single biggest vendor of PC motherboards, a notable vendor of notebooks, netbooks, and other computer hardware. Perhaps it's the timing of CeBIT that ASUS isn't quite liking, which falls right in between CES, held in early-January, in the US; and Computex, held mid-year in Taiwan, home of most computer hardware manufacturers, including ASUS. CES and Computex both have a fair attendance of European press anyway. No other companies similar to ASUS have reported to scrap their CeBIT plans. ASRock and Biostar have plans to set up small booths.