Monday, February 27th 2012

Jon Peddie Research: Graphics Add-in Board Shipments Down 6.5% in Q4

Jon Peddie Research (JPR), the industry's research and consulting firm for graphics and multimedia, announced estimated graphics Add-in Board (AIB) shipments and sales' market share for Q4'11. The JPR AIB Report tracks computer graphics boards, which carry discrete graphics chips. They are used in desktop PCs, workstations, servers, and some other devices such as scientific instruments. They may be sold as after-market products directly to customers or they may be factory installed. In all cases, they represent the higher-end of the graphics industry as discrete chips rather than integrated processors.

Overall shipments of graphics AIBs for the quarter came in above the last quarter at 16.1 million units compared to 17.2 million for Q3'11.

The evolution of the graphics market has resulted in two camps - suppliers of graphics AIBs: those which carry NVIDIA graphics chips and those which carry AMD chips. NVIDIA GPU-based boards increased by 3.7% from Q3 while AMD-based boards decreased 3.6% for the same period. Sales of AIB products have been directly impacted by the rise in economic growth in the BRIC countries, and in particular in China where there is a strong preference for discrete graphics AIBs.

Shipments during the fourth quarter of 2011 behaved according to past years with regard to seasonality but were lower on a year-to-year comparison for the quarter. Q4'11 was down from the previous quarter by 6.5%, and the ten year average for the quarter is -4.78%.

Our forecast for the coming years has been modified since the last report, and has been less aggressive on add-in boards (AIBs) due to the prolonged worldwide recession.

The quarter in general

In terms of market share, market leader NVIDIA gained market share by 3.7% from Q3, 2011, while AMD's market share shrank 3.6% for the same period. On a year-to-year basis AMD lost market share by 2.7% while NVIDIA gained 2.9% of market share. Obviously, these are not huge moves in the market and NVIDIA still leads in unit shipments.



Over 16 million AIBs shipped in Q4 2011. NVIDIA was the leader in unit shipments for the quarter, elevated by double attach and GPU-compute/CUDA sales.

The AIB market is fueled at the high-end by the enthusiast gamer, small in volume (~3m a year) but high in dollars (average spend for an AIB ~$300). The AIB shipment volume comes from the Performance and Mainstream segments. GPU-compute is adding to sales on the high end. The Workstation Market is smaller in unit sales than the enthusiast segment but characterized by even higher average selling prices (ASPs).

For the year, the AIB market reached $14.9 billion, down 0.4% from 2010 due to a pull back by consumers and a gradual decline in ASP.

The JPR AIB report covers seven regions and reports on the value of AIB sales and units in those regions.

The death of AIBs has been reported and predicted for over 10 years, and this quarter's decline will no doubt give reassurances to the nay sayers that their prognostications are correct. However, they should note that overall graphics chips are down 10.4% for the quarter whereas AIBs are only down 6.5% in a down quarter.
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12 Comments on Jon Peddie Research: Graphics Add-in Board Shipments Down 6.5% in Q4

#1
Horrux
I thought AMD was doing better than this. Stupid consumers don't understand nVidia is screwing them with sub-par hardware.
Posted on Reply
#2
Recus
by: Horrux
I thought AMD was doing better than this. Stupid consumers don't understand nVidia is screwing them with sub-par hardware.
So sit and cry.
Posted on Reply
#3
m1dg3t
I wonder what the next report will look like, seeing as ATi has had the top spot (highest perf. single card) for almost 3 month's and possibly longer before nVidia release's.

TBH I never put to much into these thing's as they always seem to fluctuate with who has the best single card out ATM. I am a bit surprised how ever that there are so many more nVidia user's overall. I really thought that ATi's price/performance would hold them closer but i guess they just can't keep up to that damn marketing dept over at NV

Maybe the red team should focus a lil' more on agressive marketing this year?
Posted on Reply
#4
Horrux
by: m1dg3t
I wonder what the next report will look like, seeing as ATi has had the top spot (highest perf. single card) for almost 3 month's and possibly longer before nVidia release's.

TBH I never put to much into these thing's as they always seem to fluctuate with who has the best single card out ATM. I am a bit surprised how ever that there are so many more nVidia user's overall. I really thought that ATi's price/performance would hold them closer but i guess they just can't keep up to that damn marketing dept over at NV

Maybe the red team should focus a lil' more on agressive marketing this year?
Yeah for some reason people think that if for example, nVidia has the highest performing single-GPU video card on the market, that makes nVidia cards de facto better. And then they realize all they can get for their budget is a GT 550... They don't compare what they can get for that money somewhere else, and go for the nV "Halo effect"... Sigh.

AMD definitely should market more aggressively. However, the price of the AIB is determined by the marketers (ASUS, MSI, etc), not the GPU maker, so a campaign based on price/performance can't really be done by AMD. I think. But right now they definitely could plaster "THE MOST POWERFUL GPU ON THE PLANET" everywhere...
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#5
FordGT90Concept
"I go fast!1!11!1!"
It's all about brand recognition and NVIDIA has more than AMD. It also doesn't help that AMD has a no-advertising (except in games an events) policy which basically forever dooms them to not-first place. No one to blame except AMD...as usual.
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#6
FreedomEclipse
~Technological Technocrat~
I think the decline in sales is also partly down to the fact that devs cant be arsed to give the PC community a decent game that makes use of the pc hardware on the market and and are more then happy to hide behind excuses such as Piracy and overhead costs with hiring extra staff.

with the Exception of Crysis 1, BF3 and BC2 somewhat what other PC game can be said to make your PC/GPU cry that has been released within the last 2-3years other then the games ive stated?

There is no need to keep upgrading GPUs when the most 'hardware intensive' game is CoD.


If you are the soul survivor of a zombie apocalypse - are you still going to don a suit and go into work and carry on buying and selling shares or stand on the street corner selling chillidawgs when its all over despite your country and possibly the whole world completely being void of human life???

Obviously not.
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#7
Mindweaver
Moderato®™
by: FreedomEclipse
I think the decline in sales is also partly down to the fact that devs cant be arsed to give the PC community a decent game that makes use of the pc hardware on the market and and are more then happy to hide behind excuses such as Piracy and overhead costs with hiring extra staff.

with the Exception of Crysis 1, BF3 and BC2 somewhat what other PC game can be said to make your PC/GPU cry that has been released within the last 2-3years other then the games ive stated?

There is no need to keep upgrading GPUs when the most 'hardware intensive' game is CoD.


If you are the soul survivor of a zombie apocalypse - are you still going to don a suit and go into work and carry on buying and selling shares or stand on the street corner selling chillidawgs when its all over despite your country and possibly the whole world completely being void of human life???

Obviously not.
hey don't forget RAGE!.. hehehe all jokes aside Crysis 2 after we had to wait for an update to dx11 is better on pc than consoles.. While it's not Crysis 1.. it's still pretty good. But you're right...
Posted on Reply
#8
FreedomEclipse
~Technological Technocrat~
by: Mindweaver
hey don't forget RAGE!.. hehehe all jokes aside Crysis 2 after we had to wait for an update to dx11 is better on pc than consoles.. While it's not Crysis 1.. it's still pretty good.
the point im trying to make is there is nothing to drive hardware sales forward.

PC games are the proverbial 'carrot on a stick'
Posted on Reply
#9
Crap Daddy
by: FreedomEclipse
the point im trying to make is there is nothing to drive hardware sales forward.

PC games are the proverbial 'carrot on a stick'
Right. The last hope was gone with Crysis 2. A three year old card can play everything that's out there at decent settings with decent framerates. 500$ cards? You must be kidding.
Posted on Reply
#10
Mindweaver
Moderato®™
by: FreedomEclipse
the point im trying to make is there is nothing to drive hardware sales forward.

PC games are the proverbial 'carrot on a stick'
Oh don't get me wrong I'm agreeing with you.. I just wanted to add that game.. :p that's also why i'm still using 2x 5850's.. ;) I wanted a 6xxx card but no reason too.. and hell i'm not paying $550 for a 7xxx...

EDIT: I just forgot to add the.. But you're right... to the end of it on the previous post.. :p
Posted on Reply
#11
ensabrenoir
Sorta a double edged sword with amd... ever improving and cheap apus under cutting the need for their gpus....the one thing their great at. Balanced right it shouldn't effect them too much(those console contracts will help alot)... If the green team comes out with a curve stomp-er.. Its in the red again for the red team.
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#12
claylomax
by: Horrux
Smart consumers understand AMD is screwing them with sub-par drivers
Fixed that for you. :D
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