Monday, April 30th 2012

A Crate at TechPowerUp's Doorstep

A little earlier this month, NVIDIA spent quite some money on premium courier to send us a package that wasn't exactly light. On opening it, we found a fun-size steel crowbar with an NVIDIA logo inscribed on it, and a message that read "for use in case of zombies or..." which was pretty cryptic. We thanked NVIDIA for the back-scratching tool, and got back to work. While Gabe Newell made the crowbar a pop-culture symbol, there is only one socially-acceptable use of this otherwise boring tool: opening wooden crates, which were used to ship stuff overseas, before modern containers came to be. One such crate made its way to our doorstep, not floating over the sea, but gliding its way over the Autobahn aboard another expensive "same day" courier.

The top of the crate sure was catchy, which cautioned us of "weapons grade gaming power". Its side had a geekspeak print. "0b1010110010" is binary for "690" (0b is a binary prefix). The other two lines make no sense. Upon opening the crate, and a sheet of foam, there it is, something we'll be toying with for the better part of this week.

We doubt if any AIC partner can match the design finesse of NVIDIA reference design GeForce GTX 690 (pictured below). Built with advanced materials such as a magnesium alloy that supercar engines are made of, NVIDIA's card design has some serious performance-oriented design gone into it. The central portion, which cools the VRM and bridge chip, is made of magnesium alloy, with copper+aluminum channel blocks cool each of the two GeForce Kepler 104 GPU systems.



The GTX 690 has three dual-link DVI connectors and a mini-HDMI, similar to previous-generation GeForce GTX 590. Like the GTX 680, you can run triple-monitor 3DVision Surround setups right off a single card. There's one SLI connector, which lets you pair the card with another of its kind (only). The card uses a 10-phase VRM, which draws power from two 8-pin PCIe power connectors, yet the TDP of the card is rated to be just 300W (relatively, not much).
Last but not the least, is the answer to a looming question with how big the card really is. It occupies no more than two expansion slots, and is just as long as a GTX 590.



As for prices, NVIDIA informed us that apart from its US MSRP of US $999, Britons will be staring at a £829 price-tag, and continental Eurozone buyers at 829€ (excl. VAT). Expect a thorough performance review on May 03.
Add your own comment

101 Comments on A Crate at TechPowerUp's Doorstep

#1
blibba
I wonder how much that fancy cover is costing them.
Posted on Reply
#2
m1dg3t
by: blibba
I wonder how much that fancy cover is costing them.
Prolly about $100 of the total cost, if they will all be packaged this way :confused:
Posted on Reply
#5
Octavean
Weapons grade hype, I love it,……I’ll take three ;)
Posted on Reply
#6
Niodix
by: m1dg3t
By Zombies they mean customer's right? :rolleyes: I mean they are taking away all the fun stuff :(

Nice packaging and nice looking card! Looking forward to the review :toast:
no! Zombies from Left for Dead etc....
Posted on Reply
#7
mtosev
When can we expect the review?
Posted on Reply
#8
Niodix
by: Octavean
Weapons grade hype, I love it,……I’ll take three ;)
Are u sure u have money for one a least? :D
Posted on Reply
#9
Niodix
by: mtosev
When can we expect the review?
may 3d
Posted on Reply
#10
btarunr
Editor & Senior Moderator
by: mtosev
When can we expect the review?
When you finish reading the news post.
Posted on Reply
#11
Easy Rhino
Linux Advocate
would have been cooler had it been filled with blow.
Posted on Reply
#12
mtosev
by: btarunr
When you finish reading the news post.
I didn't read whole news post.I just looked at the pics and the price
Posted on Reply
#13
_JP_
I really dig that cooler. Congrats nVidia design team.
Although the "GEFORCE GTX" logo should be white, to match the metal (IMO). :ohwell:
Now, all we need is benchmarks to prove if those ~1000€ are worth paying for...
Posted on Reply
#16
theoneandonlymrk
im not surprised it came in such a box at 999 notes.

wizzard, ive never even seen a hens tooth ,ya lucky get you got 1.
Posted on Reply
#17
Wrigleyvillain
PTFO or GTFO
by: Easy Rhino
would have been cooler had it been filled with blow.
Not literally cooler, of course...
Posted on Reply
#18
yogurt_21
by: MT Alex
I'm not much for marketing and fanfare, but that's pretty frickin' sweet.

Also, in the building trades, that is referred to as a "Wonder Bar" not a crowbar:)
by: Sinzia
Also called a flat bar too!
or a pry bar when used in the roofing trade. It's certainly not a crow bar though. lol
Posted on Reply
#20
phanbuey
I wish they had an edition of the card that was like BARE. Not even a cooler... just card.

something like eVGA Bare Edition. You get a card. If you want a cooler, buy one. No cables no stickers, no packaging no information materials. It comes in a white box with a warranty. And you save $50 on the card.
Posted on Reply
#21
MeanBruce
Finally a video card that looks sophisticated, this thing curls my toes!:)
Posted on Reply
#22
KieranD
$999.00 USD = £615.60 HUH so how did they work out a price of £829? EU is a little closer in price.
Posted on Reply
#23
Csiga69
The meaning of the second line

BT stands for "Billion Transistors"
Posted on Reply
#24
neko77025
Now we know why the card is 999.99 ... they spent all their money on over the top packaging and SAME day shipping ... you know how much Same day shipping cost.

Hell, they might need too up the price to 1499.99 if they keep doing stuff like this.
Posted on Reply
#25
Easy Rhino
Linux Advocate
by: neko77025
Now we know why the card is 999.99 ... they spent all their money on over the top packaging and SAME day shipping ... you know how much Same day shipping cost.

Hell, they might need too up the price to 1499.99 if they keep doing stuff like this.
lul wut? companies like nvidia get massive shipping discounts because they ship in bulk and have contracts with couriers. also, this comes out of the marketing budget, not R&D. :nutkick:
Posted on Reply
Add your own comment