Tuesday, May 1st 2012

Toshiba Asks: What Would You Do Without NAND Flash Technology?

Imagine a day without your smartphone, music player, tablet, or any of your other favorite portable devices -- these are examples of the scenarios that Toshiba America Electronic Components, Inc., (TAEC)*, a committed leader that collaborates with technology companies to create breakthrough designs, explores in its new NAND Flash Deprivation Experiment campaign. Launched to commemorate the 25th anniversary of Toshiba's invention of NAND flash, the campaign takes a look at what happens when people are deprived of NAND flash -- and all of the everyday devices they use that are enabled by it.

What is NAND Flash?
A form of non-volatile memory, NAND flash technology is low-power and extremely durable, offering high-capacity data storage with fast erase, write and read capabilities. It was named "flash" because it only took a few seconds to erase the chip -- as compared to the main technology at the time, EPROMs, which took about 20 minutes to erase under an ultraviolet light.

Where is NAND Flash Now?
Since inventing the technology in 1987, Toshiba has seen the market for NAND flash memory grow by leaps and bounds. Enabling the mobility of content in today's consumer products, NAND flash has become the de facto silicon storage of choice for everything from memory cards and USB drives to solid state drives and enterprise flash arrays.



Getting the Word Out: The Campaign
  • Toshiba's interactive campaign that explores the impact of NAND flash features:
      Video Series: This series of brief videos takes a humorous look at what life might be like without NAND flash. Visit www.flash25.toshiba.com/#watch for a first look at Toshiba's NAND Flash Deprivation Experiment: Evidence that life without flash technology would be a cruel experiment, indeed!
    • 25 Years of NAND Flash website: A new website launched to be a one-stop shop for all things related to the 25th anniversary of NAND flash. Visit www.flash25.toshiba.com to see each NAND Flash Deprivation Experiment video as they roll out throughout the year. The site also features a timeline of notable NAND flash achievements over the past 25 years, images, industry voices, and much more.
    • Facebook: Get involved - Like Toshiba's 25th anniversary of NAND flash page on Facebook to join the conversation: www.facebook.com/Flash25Toshiba.
    • Twitter: Follow Toshiba on Twitter to stay up to date on all of the latest campaign happenings: @Flash25_Toshiba.
    • Giveaways: For U.S. residents, like www.facebook.com/Flash25Toshiba on Facebook and enter in the drawing to win one of five Toshiba Excite Tablets! Measuring just 0.35 inches thin and weighing a mere 1.32 pounds, the Excite 10 tablet is extremely portable. And thanks to the 16GB of flash memory on board, you'll be able to store large volumes of photos, books, videos, games, music, and other data. Additionally, each month, the first 100 people in the U.S. to like the Facebook page and enter to win will receive a free NAND Flash Deprivation Experiment t-shirt.
    Visit the website for more.
  • Add your own comment

    20 Comments on Toshiba Asks: What Would You Do Without NAND Flash Technology?

    #1
    pantherx12
    "What Would You Do Without NAND Flash Technology?"

    Probably use some other technology.
    Posted on Reply
    #3
    Prima.Vera
    This is how Japanese think about the intellect of the American teenagers. The irony is that I was witnessing some of them a little while ago, and they are not far from it. :))))
    Posted on Reply
    #4
    james888
    Teenagers are a little better than that
    Posted on Reply
    #5
    Aleksander
    #1: Payed teenagers to do as monkey
    #2: Toshiba or someone from toshiba?
    #3: The scientists would do as monkey if electricity was not invented
    Posted on Reply
    #6
    Scatler
    And here i thought that i have already seen some of the dumbest ads that companies tend to release.
    This one takes the crown.
    Posted on Reply
    #7
    AphexDreamer
    If Tesla were alive today...

    He'd turn of the lights in that room and Cut the AC system.
    Posted on Reply
    #9
    Delta6326
    ... Don't see teenagers like that around here.

    Go CD players!
    Posted on Reply
    #10
    Scheich
    Flash plugin, flash memory, not a fan, sorry.
    Posted on Reply
    #11
    Red_Machine
    CD players still require memory due to the fact they cache the date from the CD to the local device. I believe that the device the guy is holding in the video's thumbnail is a portable cassette deck.
    Posted on Reply
    #12
    InnocentCriminal
    Resident Grammar Amender
    Videos like that pisses me off. The girl is fit though.

    BOWCHICKABOWOW!
    Posted on Reply
    #13
    Neuromancer
    by: pantherx12
    "What Would You Do Without NAND Flash Technology?"

    Probably use some other technology.
    Probably NOR and pay more
    Posted on Reply
    #14
    DonInKansas
    Damn kids and their new fangled technology....

    *shakes cane*
    Posted on Reply
    #15
    TUngsten
    I can't be the only one without a smartphone/tablet/portable device.....I survive every day just fine!
    Posted on Reply
    #16
    Kantastic
    I'm 19 and I've used every single one of those devices growing up. I'm not sure if I find this ad stupid or funny, but definitely not both.
    Posted on Reply
    #17
    Salsoolo
    ^me too, i also grew up with all these things and im just 21
    Posted on Reply
    #18
    newtekie1
    Semi-Retired Folder
    Meh, they threw a Zune away, which stores its data on an 80GB hard drive. Yes, there is probably a NAND flash chip on there for holding the firmware and user settings, but I'm sure there would have been some other technology by now that could have done that as well. The data on the other hand is streamed from the hard drive to a RAM module, which isn't NAND, same goes for CD players, they stream the data off the disc onto a RAM buffer, not NAND.
    Posted on Reply
    #19
    LittleLizard
    by: btarunr
    Imagine a day without your smartphone, music player, tablet, or any of your other favorite portable devices
    So, I got to go back to listen music available only on vinyls, read text on paper, play RPG on a desk and call using a landline phone? I can live with that. In fact, I WOULD make the swap for that.
    Posted on Reply
    #20
    Jizzler
    Shooting up H and committing crimes.
    Posted on Reply
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