Tuesday, October 23rd 2012

Apple Announces 7.9-inch iPad Mini

Apple today introduced iPad mini, a completely new iPad design that is 23 percent thinner and 53 percent lighter than the third generation iPad. The new iPad mini features a stunning 7.9-inch Multi-Touch display, FaceTime HD and iSight cameras, ultrafast wireless performance1 and an incredible 10 hours of battery life2―every inch an iPad, yet in a revolutionary design you can hold in one hand. Apple today also announced the fourth generation iPad featuring a gorgeous 9.7-inch Retina display, new Apple-designed A6X chip, FaceTime HD camera and ultrafast wireless performance. Both iPad mini and fourth generation iPad come with iOS 6, the world's most advanced mobile operating system with over 200 new features.

"iPad mini is every inch an iPad. With its gorgeous 7.9-inch display, iPad mini features the same number of pixels as the original iPad and iPad 2, so you can run more than 275,000 apps designed specifically for iPad," said Philip Schiller, Apple's senior vice president of Worldwide Marketing. "iPad mini is as thin as a pencil and as light as a pad of paper, yet packs a fast A5 chip, FaceTime HD and 5 megapixel iSight cameras and ultrafast wireless―all while delivering up to 10 hours of battery life."

iPad mini comes in a beautiful new aluminum and glass design that is just 7.2 mm thin and weighs only 0.68 pounds. The 7.9-inch Multi-Touch display delivers the same iPad experience users have come to expect, in a design that has 35 percent more screen real estate than 7-inch tablets and up to an astonishing 67 percent more usable viewing area when browsing the web. The dual-core A5 chip delivers responsive graphics and a fast, fluid Multi-Touch experience, while still providing all-day battery life.

iPad mini features a front-facing FaceTime HD camera and a 5 megapixel iSight camera on the back with advanced optics for taking sharp still pictures and recording full 1080p HD video. The iSight camera includes video image stabilization and both cameras feature backside illumination to let users capture great pictures in low light. iPad mini also allows easy sharing of photos with friends and family using iCloud's Shared Photo Streams.

iPad mini features dual-band 802.11n Wi-Fi support for speeds up to 150 Mbps,3 which is twice the Wi-Fi performance compared to previous iPad models. iPad mini is available in Wi-Fi + Cellular models which are world-ready with built-in support for ultrafast wireless standards, including LTE1 and DC-HSDPA, so you can browse, download and stream content fast from wherever you are. iPad mini data plans will be available with no contract so you can simply sign up and activate service directly from your iPad.4 The Personal Hotspot feature means you can share a fast cellular data connection via Wi-Fi, Bluetooth or USB with up to five other devices such as MacBook Pro, iPod touch or another iPad.5

The new fourth generation iPad features the amazing 9.7-inch Retina display and includes a new Apple-designed A6X chip that delivers up to twice the CPU performance and up to twice the graphics performance of the A5X chip, all while delivering an incredible 10 hours of battery life in the same thin and light iPad design. Other new features include a FaceTime HD camera, twice the Wi-Fi performance when compared to previous iPad models and support for additional LTE carriers worldwide.6

iPad mini and fourth generation iPad both feature support for the Lightning connector that is smaller, smarter and more durable than the 30-pin connector. Lightning connector accessories are available to support cameras, SD cards and VGA or HDMI digital video.7 Existing iPad Smart Covers and the iPad Smart Case are compatible with fourth generation iPad, and new polyurethane Smart Covers custom-designed for iPad mini are available in pink, green, blue, light gray, dark gray and (PRODUCT) RED for $39.

iPad runs over 700,000 apps available on the App Store, including more than 275,000 apps designed specifically for iPad, from a wide range of categories including books, games, business, news, sports, health, reference and travel. iPad also supports the more than 5,000 newspapers and magazines offered in Newsstand and the more than 1.5 million books available on the iBookstore℠. The iTunes Store puts the world's most popular online music, TV and movie store at your fingertips with a catalog of over 26 million songs, over 190,000 TV episodes and over 45,000 films. The new iBooks app for iPad lets users read ebooks in over 40 languages. iBooks also lets users experience an entirely new kind of ebook that's dynamic, engaging and truly interactive. Ebooks created with Apple's new iBooks Author offer gorgeous, fullscreen ebooks with interactive animations, diagrams, photos, videos, custom fonts, mathematical expressions and much more.

Pricing & Availability
iPad mini with Wi-Fi models will be available in black & slate or white & silver on Friday, November 2, for a suggested retail price of $329 (US) for the 16GB model, $429 (US) for the 32GB model and $529 (US) for the 64GB model. The fourth generation iPad with Wi-Fi models will also be available on Friday, November 2, in black or white for a suggested retail price of $499 (US) for the 16GB model, $599 (US) for the 32GB model and $699 (US) for the 64GB model. iPad mini and the fourth generation iPad will be sold through the Apple Online Store (www.apple.com), Apple's retail stores, and select Apple Authorized Resellers in the US, Australia, Austria, Belgium, Bulgaria, Canada, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Hungary, Iceland, Ireland, Italy, Japan, Korea, Liechtenstein, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Puerto Rico, Romania, Slovakia, Slovenia, Singapore, Spain, Sweden, Switzerland and the UK.

iPad mini with Wi-Fi + Cellular and fourth generation iPad with Wi-Fi + Cellular will start shipping a couple of weeks after the Wi-Fi models, beginning in the US on AT&T, Sprint and Verizon. iPad mini with Wi-Fi + Cellular will be offered for a suggested retail price of $459 (US) for the 16GB model, $559 (US) for the 32GB model and $659 (US) for the 64GB model. Fourth generation iPad with Wi-Fi + Cellular will be offered for a suggested retail price of $629 (US) for the 16GB model, $729 (US) for the 32GB model and $829 (US) for the 64GB model. Additionally, iPad 2 is available at $399 (US) for the 16GB Wi-Fi model and just $529 (US) for the 16GB Wi-Fi + 3G model where they are sold now.

Customers can begin pre-ordering all models of iPad mini and all models of the fourth generation iPad on Friday, October 26 through the Apple Online Store in the US, Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Korea, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Singapore, Spain, Sweden, Switzerland and the UK.1 LTE is available through select carriers. Network speeds are dependent on carrier networks. Check with your carrier for details.
2 Battery life depends on device settings, usage and other factors. Actual results vary.
3 Based on theoretical speeds, actual speeds may vary.
4 Only available on some carriers.
5 Personal Hotspot requires supporting data plan. Customers should check with their carrier for availability.
6 LTE is available through select carriers.
7 Sold separately.
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53 Comments on Apple Announces 7.9-inch iPad Mini

#1
johnnyfiive
Just get a Nexus 7 for $199.
$329 for two year old spec's? Spend $80 more and you can get a full sized iPad.
I don't get the price point AT ALL.
Posted on Reply
#2
tacosRcool
by: johnnyfiive
Just get a Nexus 7 for $199.
$329 for two year old spec's? Spend $80 more and you can get a full sized iPad.
I don't get the price point AT ALL.
The Nexus 7 will be $249.99 for 32 GB.
Posted on Reply
#3
james888
The pricing reflects apple selling these for 100% over bom. It may be fudzilla but it should they can't be that far off. http://www.fudzilla.com/home/item/29175-ipad-mini-bom-estimated-at-$195
Posted on Reply
#4
Fiery
FinalWire / AIDA64 Developer
IMHO this is a great device for people who want to use a tablet on the road, one that is considerably smaller and lighter than the regular 10-inch iPad. I don't think it makes any sense to compare its price tag to the iPad's, mostly because IMHO it is for a different market. Apple tries to suggest everyone that it's just a smaller iPad, but I think it's more of a content consuming device rather than a full-blown tablet. They should market the iPad as the tablet for the home/office, while the iPad mini is the tablet for the road, the one that you take with you. One could argue that that device is actually the iPhone (or perhaps a 5-incher smart phone), but for 1+ hour long web browsing a smartphone will never be as great as even a 7-inch tablet...
Posted on Reply
#5
Dos101
by: Fiery
IMHO this is a great device for people who want to use a tablet on the road, one that is considerably smaller and lighter than the regular 10-inch iPad. I don't think it makes any sense to compare its price tag to the iPad's, mostly because IMHO it is for a different market. Apple tries to suggest everyone that it's just a smaller iPad, but I think it's more of a content consuming device rather than a full-blown tablet. They should market the iPad as the tablet for the home/office, while the iPad mini is the tablet for the road, the one that you take with you. One could argue that that device is actually the iPhone (or perhaps a 5-incher smart phone), but for 1+ hour long web browsing a smartphone will never be as great as even a 7-inch tablet...
Considering how well iPad's are selling I don't think they need to change their strategy :laugh: Though I do agree with what you're saying.
Posted on Reply
#6
[H]@RD5TUFF
by: johnnyfiive
Just get a Nexus 7 for $199.
$329 for two year old spec's? Spend $80 more and you can get a full sized iPad.
I don't get the price point AT ALL.
Yep, if it had the ipad 3 specs or something better, then yeah I could understand that pricepoint but it doesn't all this is, is apple overcharging because it's an apple.
Posted on Reply
#7
Fiery
FinalWire / AIDA64 Developer
by: Dos101
Considering how well iPad's are selling I don't think they need to change their strategy :laugh: Though I do agree with what you're saying.
IMHO the problem with their today's launch was that unlike with previous introductions (iPhone whatever generation, iPad, new iPad) you didn't hear things like "incredible", "revolutionary", "amazing", "magical", etc. Simply because the iPad mini is basically "just" a smaller iPad 2, not even a small version of the latest iPad. So unless you try to move it away from the 10-inch iPad, it's very tough to say amazing things about the iPad mini. The lack of wow-factor is quite apparent. But if you would market it as a smaller, lighter iPad for the road, a tablet that is "amazing to carry with you and use whenever and wherever you want", then it may sound a bit better.

Fortunately -- as you wrote -- even with their chosen way of marketing, Apple will have no problem selling tens of millions of the new "baby iPad". But under the iron rule of Mr.Jobs an iPad mini market introduction that we saw today would have never happened, that's for sure. With him the wow-factor was the key element of any product introductions. I start to miss that from Apple's latest keynotes. I'll still get an iPad mini though :cool:
Posted on Reply
#8
Dos101
by: Fiery
IMHO the problem with their today's launch was that unlike with previous introductions (iPhone whatever generation, iPad, new iPad) you didn't hear things like "incredible", "revolutionary", "amazing", "magical", etc. Simply because the iPad mini is basically "just" a smaller iPad 2, not even a small version of the latest iPad. So unless you try to move it away from the 10-inch iPad, it's very tough to say amazing things about the iPad mini. The lack of wow-factor is quite apparent. But if you would market it as a smaller, lighter iPad for the road, a tablet that is "amazing to carry with you and use whenever and wherever you want", then it may sound a bit better.

Fortunately -- as you wrote -- even with their chosen way of marketing, Apple will have no problem selling tens of millions of the new "baby iPad". But under the iron rule of Mr.Jobs an iPad mini market introduction that we saw today would have never happened, that's for sure. With him the wow-factor was the key element of any product introductions. I start to miss that from Apple's latest keynotes. I'll still get an iPad mini though :cool:
That's what I noticed during the iPhone 5 event. There was nothing really special about the phone, it was just bigger, and I know a lot of people who were disappointed by it. Like the iPhone 5 though, what will help sell the iPad Mini is the Apple branding and marketing. If we get another generation or 2 of minor improvements when Apple refreshes these devices, then people will start to jump off the Apple bandwagon and look at alternatives.
Posted on Reply
#9
TheMailMan78
Banstick Dummy
Serious question: Do these things play flash yet?
Posted on Reply
#10
johnnyfiive
by: tacosRcool
The Nexus 7 will be $249.99 for 32 GB.
The 8GB Nexus 7 is $199. The 16GB iPad mini is $329. That's the products I'm comparing. As for a $249 32GB Nexus 7, has that been officially announced yet? No.
Posted on Reply
#12
Dos101
by: TheMailMan78
Serious question: Do these things play flash yet?
Nope, no IOS device can run Flash.

EDIT:

Sasqui beat me to it.
Posted on Reply
#14
Dos101
by: TheMailMan78
That so F#$KING stupid. Really.
It runs like crap on Android, and Windows Phone also doesn't support Flash. As I recall it's just too resource intensive (though someone correct me if I'm wrong).
Posted on Reply
#15
Batou1986
by: Dos101
It runs like crap on Android, and Windows Phone also doesn't support Flash. As I recall it's just too resource intensive (though someone correct me if I'm wrong).
works fine on my kindle fire with stock os and my captivate in chrome

we can all argue about flash being a resource hog and obsolete or whatever but the fact is a lot of websites still use flash so until a lot of websites start using something else flash support is a sticking point for me.
Posted on Reply
#16
TheMailMan78
Banstick Dummy
by: Dos101
It runs like crap on Android, and Windows Phone also doesn't support Flash. As I recall it's just too resource intensive (though someone correct me if I'm wrong).
Flash is fine on Android.
Posted on Reply
#17
Binge
Overclocking Surrealism
by: TheMailMan78
That so F#$KING stupid. Really.
Let's keep quiet that Apple has completely removed Java as an option for their platforms as well. To run Java on a mac people are going to need to buy legacy Mac OS's
Posted on Reply
#18
erocker
by: TheMailMan78
Serious question: Do these things play flash yet?
Flash is dead. There isn't any support for Android anymore either.
Posted on Reply
#19
ShiBDiB
hmm i could buy an ipad.. or upgrade my galaxy nexus to an s3..

Any opinions?
Posted on Reply
#20
camoxiong
To me the iPAD and iPAD Mini is like an iTOUCH stretch.
Posted on Reply
#21
Dos101
by: Batou1986
works fine on my kindle fire with stock os and my captivate in chrome

we can all argue about flash being a resource hog and obsolete or whatever but the fact is a lot of websites still use flash so until a lot of websites start using something else flash support is a sticking point for me.
by: TheMailMan78
Flash is fine on Android.
When I had my Nexus S, most sites I visited with Flash content ran terribly, and sometimes wouldn't load. My friends (who have the Galaxy SII) have the same issue, so maybe it's just certain sites.
Posted on Reply
#22
TheMailMan78
Banstick Dummy
by: Binge
Let's keep quiet that Apple has completely removed Java as an option for their platforms as well. To run Java on a mac people are going to need to buy legacy Mac OS's
When did they drop Java?

by: Dos101
When I had my Nexus S, most sites I visited with Flash content ran terribly, and sometimes wouldn't load. My friends (who have the Galaxy SII) have the same issue, so maybe it's just certain sites.
Yeah a buddy of mine has an HTC and his seems to be fine. Maybe its just some sites like you said.
Posted on Reply
#23
Dos101
by: TheMailMan78
When did they drop Java?



Yeah a buddy of mine has an HTC and his seems to be fine. Maybe its just some sites like you said.
They didn't, they just don't bundle it anymore, you have to download it straight from the Java website now.
Posted on Reply
#24
Binge
Overclocking Surrealism
by: Dos101
They didn't, they just don't bundle it anymore, you have to download it straight from the Java website now.
Damn the sensationalist news. Verified with a mac here at work. It felt wrong to touch the thing, but oh well... for science!
Posted on Reply
#25
TheMailMan78
Banstick Dummy
by: Binge
Damn the sensationalist news. Verified with a mac here at work. It felt wrong to touch the thing, but oh well... for science!
Yeah I couldn't see them removing Java from OSX.
Posted on Reply
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