Tuesday, October 30th 2012

Old Technologies Like Optical Drives Were Holding Apple Back: Phil Schiller

Apple's new iMac and MacBook Pro owe their sleek, slim design to the lack of optical drives, a feature consumers found very much wanting, which can still be overcome using external USB optical drives. In an interview with Tom's Hardware, Apple senior VP of global marketing, Phil Schiller stressed the importance of letting go of optical drives. "These old technologies are holding us back. They're anchors on where we want to go," he said. "We find the things that have outlived their useful purpose. Our competitors are afraid to remove them. We try to find better solutions - our customers have given us a lot of trust. In general, it's a good idea to remove these rotating medias from our computers and other devices. They have inherent issues — they're mechanical and sometimes break, they use power and are large. We can create products that are smaller, lighter and consume less power."

On how newer media like Blu-ray don't quite make optical drives an obsolete component, given that it's fast taking over as the mainstream physical home video medium, Schiller said that customers have stopped asking Apple for Blu-ray drives, and that it comes with its own set of issues that make it unfit for desktops and notebooks. "Blu-ray has come with issues unrelated to the actual quality of the movie that make [it] a complex and not-great technology…So for a whole plethora of reasons, it makes a lot of sense to get rid of optical discs in desktops and notebooks." Apple, with its iTunes service is one the leading digital content distribution businesses, including movie rentals and purchases.

Source: Tom's Hardware
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56 Comments on Old Technologies Like Optical Drives Were Holding Apple Back: Phil Schiller

#1
sneekypeet
Unpaid Babysitter
by: TheMailMan78
I still install OS's via DVD. I guess I should let go.
Simply move to a thumb drive, faster installs too!:)
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#2
Prima.Vera
How to copy Win7 from the original DVD to a flash drive then install it from it without errors??
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#3
WhiteLotus
I can't remember the last time I used my optical drive. I do still need to install and play Gotham City though.
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#4
TheMailMan78
Big Member
by: Prima.Vera
How to copy Win7 from the original DVD to a flash drive then install it from it without errors??
Create an ISO.
Posted on Reply
#5
Wile E
Power User
by: TheMailMan78
I still install OS's via DVD. I guess I should let go.
Yes you should. Even a run of the mill USB 2.0 drive installs OSes much, MUCH faster.

by: Prima.Vera
How to copy Win7 from the original DVD to a flash drive then install it from it without errors??
Format your USB drive to FAT32 and use Disk Managment to set it as active.

The hit Windows Key + R.

Type: xcopy d:*.* /s/e/f v:

Instead of d, use the drive letter of the windows install disc.

Instead of v, use the drive letter of your USB stick.
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#6
Frick
Fishfaced Nincompoop
Or use the Windows 7 usb something tool. Comes from MS and works like a charm.
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