Wednesday, October 31st 2012

OWC Announces Industry's First SSD Upgrade for the New 13-Inch MacBook Pro

Other World Computing (OWC) www.macsales.com, a leading zero emissions Mac and PC technology company, announced today the OWC Mercury Aura Pro is the industry's first high-performance Solid State Drive upgrade for the new 2012 13" MacBook Pro with Retina display (rMBP) computers introduced by Apple last week.

Available in 480 GB capacity for immediate ordering and with additional capacities to be announced in November, the 6G (6 Gb/s) SandForce Driven Mercury Aura Pro offers rMBP owners up to nearly 3x more storage and/or backup capacity than the factory 128 GB flash module.


Offers $220 Savings, Continued Use of Factory Flash Module
In addition to offering significantly more capacity over the factory base 128 GB SSD, the 480 GB Mercury Aura Pro offers a $220 savings over the comparable sized 512 GB factory capacity upgrade costing $800. Savings, however, aren't always measured just in dollars. A key benefit for Apple notebook owners when choosing an OWC SSD is the retention of the original factory flash module. When upgrading directly with the factory, consumers pay for the base flash capacity module, but do not get that original base flash module returned to them for re-use. Thanks to the OWC Envoy Pro USB 3.0 bus-powered portable enclosure (available late December), rMBP owners upgrading with a Mercury Aura Pro SSD can re-task the original factory flash module as an external drive for additional storage and/or backup duty.

Expert Tested and Reviewed
Several leading technology sites have noted the Mercury Aura Pro's performance advantage compared to the Apple factory SSDs. Electronista.com pointed out "new and improved" Apple SSDs reach read speeds of 461 MB per second and write speeds of 364 MB per second, while the Mercury Aura Pro is rated at up to 500 MB/s. Expert SSD industry source TheSSDReview.com found LSI SandForce Driven based SSDs offer "excellent performance" over 500 MB/s and that these SSDs "excel in highly compressible data testing which is the bread and butter of typical consumer use." The Mac Observer performed extensive benchmark testing and declared "The Aura Pro SSD outperforms the Apple SSD in nearly every way. For rMBP owners (or soon-to-be-owners) who ordered a model with the stock SSD, the upgrade to the Aura Pro is a no brainer if you need more capacity, speed, or both."

Pricing, Availability
The Mercury Aura Pro for the 2012 13" MacBook Pro with Retina display is available immediately for $579.99. Additional capacity models will be announced and made available for ordering in November. For more information on the Mercury Aura Pro for 2012 MacBook Pro with Retina display, visit: http://eshop.macsales.com/shop/SSD/OWC/Aura_Pro_Retina_2012/
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3 Comments on OWC Announces Industry's First SSD Upgrade for the New 13-Inch MacBook Pro

#1
phanbuey
man, owc is no joke. this is great...
Posted on Reply
#2
tacosRcool
ummmmm, how many people are willing and know how to upgrade some of those macs?
Posted on Reply
#3
phanbuey
by: tacosRcool
ummmmm, how many people are willing and know how to upgrade some of those macs?
you would be surprised... also alot of small mac shops and IT guys do it for people for a fee.
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