Thursday, November 1st 2012

ASUS Could Fail to Meet 2012 Motherboard Shipment Target

In late-2011, ASUS set itself a target of shipping 25 million PC motherboards in the following year. Contributing to its optimism were three new platform launches - Intel Core "Ivy Bridge" (7-series chipset), AMD "Trinity" (socket FM2), and AMD Vishera; and Microsoft's Windows 8 operating system, prompting PC upgrades. Falling demand in US and Europe, and weaker-than-expected shipment growth in China forced ASUS to trim its 2012 target down from 25 million to 22.2 million. In 2011, the company shipped 23.2 million motherboards.

In the first three quarters, ASUS shipped 16.7 million motherboards, and expects to ship no more than 5.5 million; down 5% sequentially, and flat year-over-year. The company faced severe competition from Gigabyte, which shipped 14 million motherboards in the three quarters thus far, and expects to ship 4.5 million in Q4, totaling 18.5 million for the year. The third biggest motherboard vendor, ASRock, is astray from its 2012 goal of 9 million shipments, and is hoping for a more conservative 7 million units target for 2012.

Source: DigiTimes
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20 Comments on ASUS Could Fail to Meet 2012 Motherboard Shipment Target

#1
eidairaman1
for those who buy a GA or AsR board over an ASS means 2 less boards for ASS Shipped.

I honestly feel AsRock Quality is superior today.
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#2
AlienIsGOD
Maybe if Asus didnt make boards that arrive DOA or riddled with problems more ppl would consider them in builds.
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#3
eidairaman1
by: AlienIsGOD
Maybe if Asus didnt make boards that arrive DOA or riddled with problems more ppl would consider them in builds.
that or launch with a stable BIOS
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#4
xaira
wow, no love for asus, i thought you enthusiasts were in love with them, ive always been an msi guy

i think this is the problem with the stock market, even if a company is 100% profitable, once its not as profitable as some analyst thought it was, the share price goes down, the stock market based on demand for shares is one of the problems with capitalism
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#5
Melvis
Im still happy with Gigabyte so this is no drama for me, as Alien said ive have seen and had to many issues with ASUS over the yrs. Pitty as there board are packed with features and look great.
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#6
Chaitanya
I would like to comment about their India operations. Sales and support teams are pathetic at best. I had placed an order for Crosshair V Formula few days back and I didn't get delivery for month and a half after placing the order so I canceled it got a Gigabyte board. The very next day I got a call from Asus distributor in India(Rashi Peripherals Technologies) that they had got the board I had placed an order for. That time I got so pissed that I had a small fight with the sales person at their office. If this is the kind of support they have in a country like India I wish Asus goes bust soon. :banghead:
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#7
btarunr
Editor & Senior Moderator
Motherboards constitute to 10% of ASUS' business. Yet it's a market leader.
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#8
de.das.dude
Pro Indian Modder
by: AlienIsGOD
Maybe if Asus didnt make boards that arrive DOA or riddled with problems more ppl would consider them in builds.
and shitty RMA
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#9
Dj-ElectriC
Thing is with asus that, this year was probably the worst for them IMO. As i mentioned before, the other comapies came with amazing products:

Gigabyte with the sniper M, the Z77X-UD5H and UP7

MSI came with the Z77 Mpower, with a whole great line of Z77 mobos all in all

ASRock, stuff just keep getting better with them. The utterly awesome Extreme11 and Formula boards

Asus? P8Z77 boards... as usual... this and that... nothing eye-catching or differant.

Disappointed abit of them this year. I used the P7P55D boards and P8P67 and they were amazing but things are changing
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#10
drdeathx
There really is no bad Z77 motherboards from Asus, Gigabyte, ASRock or MSI. Heck, the Biostar TZ77XE4 was a kick ass product. Consumers have some good choices nowadays. This is also a contributing factor of Asus not making numbers.
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#11
cadaveca
My name is Dave
by: drdeathx
This is also a contributing factor of Asus not making numbers.
I say it's purely because they failed to send me samples, ergo, their marketing sucks.


Gigabyte, who is successful this year, they must have sent me 10 board this year.

ASUS... just two. The M5G and the M5F. They skipped me for whole sockets. NO FM2 boards, no normal Z77, no ROG X79...no wonder they don't sell anything.

Gigabyte sent me boards for every socket, refreshes of those socket choices a few months later, and some new products too. I have three Gigabyte boards sitting here even, to be reviewed yet. The end of the year for me in reviews is going to be LOTS of Gigabyte...and ZERO ASUS.


It just seems to me that ASUS isn't commited enough to showing their products properly, so this comes as ZERO surprise to me.



What's even more funny is that W1zzard asked me about ASUS product samples a few months ago.

My response:

"They still make motherboards?!?"


It's amazing how accurate that has turned out...:roll:


And oh, I hope some of you ASUS US marketing reps read this post. :D It's pretty sad when MSI, who I really kinda hate, sends me more boards than you guys :p
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#12
Crap Daddy
I said on another thread i wouldn't be surprised if asus would launch a phone.
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#13
Jizzler
by: xaira
wow, no love for asus, i thought you enthusiasts were in love with them, ive always been an msi guy
Today I just don't know Asus like I did when we first met. Back then Asus would come home with gifts like a P2B-D or BP6. It was a ride I'd never thought would end. Unfortunately the surprises once common became more and more sparse. Eventually it turned into the same tired routine every day, with nothing new or exciting ever initiated. My friends with younger manufacturers kept telling me stories of their passion for one another and while I was happy for them on the outside, jealously brewed on the inside. My suggestions to bring back the romance went in one ear and out the other. It would be later found out that Asus was seeing other markets! At this point however, it mattered little as the yearning for more brought me to the decision other couples may face in the same situation: it's was time to swap.

MSI, Gigabyte, ASRock and others! I had them all, sometimes multiple times. Each brought with them unique abilities, options, and experiences that made up for all that time I had with just one manufacturer.

I still call up Asus now and then, to see how it's going. The same old tired routine...
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#14
kinc
ASUS Representative
by: cadaveca
I say it's purely because they failed to send me samples, ergo, their marketing sucks.


Gigabyte, who is successful this year, they must have sent me 10 board this year.

ASUS... just two. The M5G and the M5F. They skipped me for whole sockets. NO FM2 boards, no normal Z77, no ROG X79...no wonder they don't sell anything.

Gigabyte sent me boards for every socket, refreshes of those socket choices a few months later, and some new products too. I have three Gigabyte boards sitting here even, to be reviewed yet. The end of the year for me in reviews is going to be LOTS of Gigabyte...and ZERO ASUS.


It just seems to me that ASUS isn't commited enough to showing their products properly, so this comes as ZERO surprise to me.



What's even more funny is that W1zzard asked me about ASUS product samples a few months ago.

My response:

"They still make motherboards?!?"


It's amazing how accurate that has turned out...:roll:


And oh, I hope some of you ASUS US marketing reps read this post. :D It's pretty sad when MSI, who I really kinda hate, sends me more boards than you guys :p
We do read it and I am sorry for the terrible delay on M5E, you will get it in a few days.

Not saying that we forgot about you, but it is pretty easy to forget stuff: http://www.techpowerup.com/reviews/ASUS/P8Z77-V/ :D

BR,
Marcus
Posted on Reply
#15
cadaveca
My name is Dave
by: kinc
We do read it and I am sorry for the terrible delay on M5E, you will get it in a few days.

Not saying that we forgot about you, but it is pretty easy to forget stuff: http://www.techpowerup.com/reviews/ASUS/P8Z77-V/ :D

BR,
Marcus
:p


ok, so three boards. And you're not in the US. :p Just sayin'.

Like I'm just speaking the truth here. This is my shelf of parts right now. FM2 launched when? Oh, that AM3+ board I used for the 8350 review...I bought. The 6670..I bought. I give you guys as much, no, I give you guys MORE effort than anyone else, because your products are good. So what's lacking? Innovation? Nah, you guys have added quite a few new features. Pricing? Nah, pretty competitive...so...and really, you sending me products to review isn't the whole picture. Like really. :laugh:

but still, there's my shelf....I find it interesting how it kind of reflects the market right now...:

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#16
Taurus_G4
wow nice shelf mate wanna swap along with goods? :p

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#17
TheMailMan78
Big Member
by: cadaveca
:p


ok, so three boards. And you're not in the US. :p Just sayin'.

Like I'm just speaking the truth here. This is my shelf of parts right now. FM2 launched when? Oh, that AM3+ board I used for the 8350 review...I bought. The 6670..I bought. I give you guys as much, no, I give you guys MORE effort than anyone else, because your products are good. So what's lacking? Innovation? Nah, you guys have added quite a few new features. Pricing? Nah, pretty competitive...so...and really, you sending me products to review isn't the whole picture. Like really. :laugh:

but still, there's my shelf....I find it interesting how it kind of reflects the market right now...:

http://www.techpowerup.com/forums/attachment.php?attachmentid=48915&stc=1&d=1351797102
And one of those ROG boards was mine.
Posted on Reply
#18
drdeathx
I see it this way. CPU benchmarks are pretty much equal on every platform between all motherboard manufacturers and you are seeing great sub $200 motherboards by Asrock, Gigabyte,MSI and Biostar. The Asus ROG product is overpriced and that says it all.
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#19
cadaveca
My name is Dave
by: drdeathx
I see it this way. CPU benchmarks are pretty much equal on every platform between all motherboard manufacturers and you are seeing great sub $200 motherboards by Asrock, Gigabyte,MSI and Biostar. The Asus ROG product is overpriced and that says it all.
I feel the features and such offered do offset that cost fairly, but yes, currently some ROG boards are priced a bit high compared to some other options out there. The M5G is a good deal, IMHO.

However, ASUS doesn't just sell ROG products.

by: TheMailMan78
And one of those ROG boards was mine.
Yes, the Crosshair V Formula I have now was yours...a retail board that had a USB problem that took like a year or so to get fixed? Maybe that's why I never got a review sample :p

Board works great today though, let me tell ya. I'm liking it with the FX-8350, they make a great combo.
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#20
qubit
Overclocked quantum bit
by: cadaveca

I hate you Dave, I'm so nerdy jealous right now! :laugh:
Posted on Reply
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