Friday, November 30th 2012

Philips Launches the Gioco 278G4 3D Display with Ambiglow Technology

3D gaming or viewing is a full-on experience, and full immersion is key to making players part of the on-screen action. That's why MMD, the leading technology company and brand license partner for Philips monitors, today introduced the new Philips Gioco 278G4 3D display with Ambiglow: the innovative Philips technology that delivers a truly immersive Gaming experience.

Ambiglow: excitement intensified

The Philips Ambiglow technology in this iconic 27-inch LCD monitor works by casting a halo of light matching the image on the surrounding wall. This visually enlarges the screen image and intensifies the viewing experience.The high-speed processor analyses incoming image content and adapts colour and brightness of the emitted light to match the image.


To enjoy the best of Ambiglow technology, position the display about 15 centimetres from a wall or flat surface. Turn down the light in the room, or switch it off, then adjust the Ambiglow brightness levels to your liking. When you feel like working, simply turn off Ambiglow and your display is switched to standard work mode.

"We're very excited about the new 27-inch Gioco," said Jeroen Brants, Product Manager Europe at MMD. "This is the first Philips LCD display to feature Ambiglow. This technology creates a completely engaging and immersive 3D experience, and really brings 3D games and movies to life."

Advanced technology for easier viewing: Smart Bias lighting and AH-IPS

For a true movie-theatre viewing experience at home, a dark room is the ambience of choice. But intensive viewing or gaming in a dark environment causes eyes to dilate and constrict with constantly changing images. The Smart Bias lighting mode in the Gioco 278G4DHSD 3D display offsets this impact: it combines optimum image quality with viewing comfort by creating a soft halo of static 6500k white light on the wall around the monitor. This reduces eye strain and offsets reflections and glare from room lights, without sacrificing correct colour perception.

For an even sharper viewing experience, the Philips Gioco 278G4 3D display features the latest in-plane switching technology, AH-IPS. Its uniform colour temperature ensures sharp, consistent images and vibrant colour reproduction, and also enables an extra-wide viewing angle.

Fast, flexible 3D connectivity

The HDMI-ready Gioco with 3D accepts high quality digital and audio signals from multiple HDMI sources. The display auto-switches to 3D mode, delivering awesome images straight away and ensuring players can get straight into action. Also uncomplicated: the affordable, lightweight zero-flicker 3D glasses require neither batteries nor cabling. And to ensure gaming action is always up to speed, the high performance USB 3.0 hub can deliver data 10 times faster than the USB 2.0 standard. Of course the Philips Gioco monitor can also be used in a normal 2D mode.

SmartImage Game mode

To ensure an optimum gaming experience, the new Philips Gioco 278G4DHSD 3D display has quick-access OSD with multiple modes: "FPS" mode (First Person Shooting) improves dark themes, allowing gamers to see hidden objects in dark areas. "Racing" mode adapts the display to fastest response time and high colour. "RTS" mode (Real Time Strategy) has a special SmartFrame mode to highlight specific areas.

Statement through design

The minimalistic yet stylish design of the Gioco 278G4 3D display is quietly understated for a sophisticated impression. With the latest display panel technology, the Gioco features a reduced outer bezel thickness - for minimal distraction and maximum viewing size. The unique diamond faceted back and special stand, combined with premium dark bronze or black cherry sparkle finish, exudes elegance.

The Philips Gioco 278G4DHSD 3D display will be available from reseller and distributor partners from Week 48 at the recommended retail price of £319.99 (including VAT). A 2D-only version of this monitor (Philips Gioco 278C4QHSN with Ambiglow and without USB hub) is also available on the market now.
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22 Comments on Philips Launches the Gioco 278G4 3D Display with Ambiglow Technology

#1
PopcornMachine
They made it hard to find the resolution this time. Just more of the same.
Posted on Reply
#2
RejZoR
Why the hell no one makes wall mountable monitors anymore!?!!??!?!!?! Years ago when i was buying my first LCD monitor it was so hard to find 5:4 one and especially one that has VESA mounting holes. They always make some idiotic looking stands that go in the back where the holes should be. Or they make some stupid diamond shape and forget about VESA mount...
Posted on Reply
#3
lemonadesoda
by: RejZoR
Why the hell no one makes wall mountable monitors anymore!?!!??!?!!?! Years ago when i was buying my first LCD monitor it was so hard to find 5:4 one and especially one that has VESA mounting holes. They always make some idiotic looking stands that go in the back where the holes should be. Or they make some stupid diamond shape and forget about VESA mount...
You're not wrong. But this is a consumer news site now. If you want VESA mounts, or resolutions above 1080, you better track down a professional or enthusiasts site ;)

by: Philips PR newsflash quoted on TPU
excitement intensified
Thorough rigid boredom actually.
Posted on Reply
#4
Jack1n
a 3D display @ 60hz?
Posted on Reply
#5
Sinzia
IPS and 3D?

I thought IPS was too slow for 3D...
Posted on Reply
#6
Totally
by: lemonadesoda
You're not wrong. But this is a consumer news site now. If you want VESA mounts, or resolutions above 1080, you better track down a professional or enthusiasts site ;)
Actually, consumer news is the other site
Posted on Reply
#8
lemonadesoda
by: Totally
Actually, consumer news is the other site
It appears that sarcasm is an innately British affliction and not easily understood by others. :pimp:
Posted on Reply
#9
RejZoR
by: lemonadesoda
You're not wrong. But this is a consumer news site now. If you want VESA mounts, or resolutions above 1080, you better track down a professional or enthusiasts site ;)

Thorough rigid boredom actually.
Since when are VESA mounting holes (basically just 4 holes in the back) such rocket science? I also never said i'd need more than 1080p resolution...
Posted on Reply
#10
Totally
by: lemonadesoda
It appears that sarcasm is an innately British affliction and not easily understood by others. :pimp:
Pardon, last time I checked a corny joke isn't sarcasm.
Posted on Reply
#11
BiggieShady
by: lemonadesoda
It appears that sarcasm is an innately British affliction and not easily understood by others.
Failing at sarcasm then blaming others for not "understanding" it, well that is more assholeish than Brittish
Posted on Reply
#12
hellrazor
"We put lights in something, how do we patent that?"
"Call it Ambiglow"
"Genius!"
Posted on Reply
#13
RejZoR
Actually Philips did invent Ambilight technology and also patented it. And they aren't just "some lights" but they adapt to colors on the screen in real time, giving it the effect of extending the screen dimension beyond its physical size. Simplified said, it makes the image feel larger than it is.
I quite liked it and i was wondering when will they bring it to PC monitors. Well, here it is. It's basically Ambilight under different name.
Posted on Reply
#14
james888
by: lemonadesoda
It appears that sarcasm is an innately British affliction and not easily understood by others. :pimp:
Sarcasm is often hard to tell with in text.

by: hellrazor
"We put lights in something, how do we patent that?"
"Call it Ambiglow"
"Genius!"
I think the ambiglow stuff is pretty cool. I don't think it is worth the money though. I would pay $15 max for it.
Posted on Reply
#15
RejZoR
It's not just some random lights. They are interpolated light displayed on the screen and then outputted to the external LEDs. Which means the monitor requires a dedicated logic that calculates what the screen is displaying to output the closest external light to extend the display beyond its bezel.
Posted on Reply
#16
Roph
27" but 1080p? No.
Posted on Reply
#17
Brusfantomet
by: RejZoR
Why the hell no one makes wall mountable monitors anymore!?!!??!?!!?! Years ago when i was buying my first LCD monitor it was so hard to find 5:4 one and especially one that has VESA mounting holes. They always make some idiotic looking stands that go in the back where the holes should be. Or they make some stupid diamond shape and forget about VESA mount...
Dell has a lot of wall mountable monitors

by: BababooeyHTJ
Its passive 3d.
so only 1920 x 540 in 3d mode? because the pixels aren't big enough already?
Posted on Reply
#19
Frick
Fishfaced Nincompoop
by: james888
Sarcasm is often hard to tell with in text.
Heh, you'd think so.

by: PopcornMachine
Intelligent people get it. Stupid people don't.
:roll:
Posted on Reply
#20
Perra
Ambilight would be nice on a 24" monitor with 1920x1200 resolution (or by all means, bigger :) ) but without 3D. It's something I would buy but I doubt such a product will ever happen.
Posted on Reply
#21
saikamaldoss
27 Philips 278G4Dhsd i bought this but my AMD 280x giving me headache. not able to get the setup right and may be Philips should include 3D setup to their smart control suit. :(

3D side by side movies look really cool and really nice compared to my LG 42 3D tv but if you want better 3D effect, use Stereoscopic Player - i use 2.1.3 version is really cool.

AMD HD3D useless until they provide 3D support directly through driver and 3D setup features in catalyst. DDD terdif stupid thing not good. :/
Posted on Reply
#22
saikamaldoss
Can anyone suggest me better setup ? please dont ask me to change monitor or AMD card.. any info regarding setup like Iz3D or some tweak will be helpful.
Posted on Reply
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