Monday, January 7th 2013

AMD Rebrands Radeon HD 7000 Series GPUs to HD 8000 for OEMs

It turns out that the "Radeon HD 8950" that Lenovo's Erazer X700 ships with, is yet another example of GPU makers shamelessly rebranding previous-generation GPUs, to the whims of pre-built PC makers. One of our forum members spotted this page on AMD's website, which lists the specs-sheets of nine OEM-exclusive Radeon HD 8000 series SKUs, which reveal them to be complete rebrands of their HD 7000-series counterparts. If you're into pre-built PCs, and planning to buy one soon, watch out what's crunching pixels in it.
Add your own comment

61 Comments on AMD Rebrands Radeon HD 7000 Series GPUs to HD 8000 for OEMs

#1
acperience7
Wow. Not just the budget cards, but the "top end" models as well...Are they that strapped for cash?
Posted on Reply
#2
cadaveca
My name is Dave
by: acperience7
Wow. Not just the budget cards, but the "top end" models as well...Are they that strapped for cash?
I don't see it as being a money thing. I see it as a way to prevent users from buying a useless upgrade, while giving them time to tweak new designs further. We don't see any launch info from NVidia either right now, so it's not like this leaves AMD behind in GPU performance.
Posted on Reply
#3
eidairaman1
by: acperience7
Wow. Not just the budget cards, but the "top end" models as well...Are they that strapped for cash?
NV has been guilty of this plus releasing weaker SKUs of certain Desktop Models under same name for OEM yet the Desktop Models are beefier than OEM parts
Posted on Reply
#4
newtekie1
Semi-Retired Folder
by: eidairaman1
NV has been guilty of this plus releasing weaker SKUs of certain Desktop Models under same name for OEM yet the Desktop Models are beefier than OEM parts
When did they do that?
Posted on Reply
#6
Widjaja
No need to go on like this is a new thing for AMD and that they are doing this because they are strapped for cash because they have done this in the past.
Posted on Reply
#7
btarunr
Editor & Senior Moderator
I think OEMs are just as culpable. They tell GPU maker to offer chips that at least look new on the specs sheet, or they'd pick the other's.
Posted on Reply
#8
cadaveca
My name is Dave
Explains why there are next to ZERO GHZ cards for sale locally(never has been, just the initial launch cards).

However, I got to say it:

Does this make the ASUS MARS II a 8970x2?

:roll:
Posted on Reply
#9
Delta6326
At least this is OEM's only and not AIB's...
Posted on Reply
#10
The Von Matrices
So I guess the Sea Islands refresh will be the 9000 series then?
Posted on Reply
#11
james888
I think it is more by OEM's request. Maybe even to move old 7000 stock.
Posted on Reply
#12
Widjaja
by: The Von Matrices
So I guess the Sea Islands refresh will be the 9000 series then?
Could be.
The 8xxx series appears to be more of a tweaked 7xxx series.
Basically like what happened when nVidia went from the 8800 series to the 9800 series.

Fair enough since AMD are still refining their drivers for GCN architecture.
Posted on Reply
#13
btarunr
Editor & Senior Moderator
Sea Islands still is Radeon HD 8000 series. These are OEM-only models. If anything, it will hurt OEMs, not AMD. People will avoid buying pre-built PCs even after the real HD 8000 "Sea Islands" series launches, because they'd suspect re-branded HD 7000 cards in them.
Posted on Reply
#14
HumanSmoke
by: cadaveca
Explains why there are next to ZERO GHZ cards for sale locally(never has been, just the initial launch cards).
However, I got to say it; Does this make the ASUS MARS II a 8970x2? :roll:
Ares nameplate is AMD, Mars is Nvidia.

In any case the Mars II is a dual GTX 580 card...unless you're thinking about this one

by: eidairaman1
NV has been guilty of this plus releasing weaker SKUs of certain Desktop Models under same name for OEM yet the Desktop Models are beefier than OEM parts
If you're making a case for Nvidia's prior indiscretions, I seem to remember ATI "updating" the Rage Pro to Rage Pro Turbo that came with drivers optimized for synthetic benchmarks and shittier gameplay performance- and that was sometime around the beginning of 1998 (February I think) - so I wouldn't bother playing the historical card.
Posted on Reply
#15
NHKS
YAY! new year, new series, new g..p.. no wait!!

btw.. now that we are seeing more re-brands i am curious to know, what will users of these oem systems get to see when they use GPU-Z or how are their drivers different from retail models? do the drivers detect them as 8xxx(OEM)?
Posted on Reply
#16
Aleksander
I think it is a more problem that you didn't post the nickname of that 'forum member',
(or whoever ordered you not to) rather than a rebranding from some companies.
I wrote in a thread "both disappointing" (Nvidia + AMD) and we already are in GPU Dark ages

Personally, I think this is quite normal. They can do whatever they want, seriously.
Posted on Reply
#17
HumanSmoke
by: NHKS
what will users of these oem systems get to see when they use GPU-Z
Do OEM system buyers use, or even know what GPU-Z is?
by: Aleksander Dishnica
I think it is a more problem that you didn't post the nickname of that 'forum member'
Shouldn't be too hard to figure out from a post in a related article posted just before this one
Posted on Reply
#18
NHKS
^ valid question!.. but I dont underestimate ppl generally..
anyways, I am just curious to know.. thats all
Posted on Reply
#19
McSteel
I remember reading somewhere that the mobile HD8xxx naming and architecture would more closely follow the desktop counterparts than ever before. I just didn't expect the desktop parts to adjust to mobile practices, hoping it would be the other way around.

It's not like nVidia never did anything like this, but damn AMD sure does have crappy timing. Pulling a stunt like that just when they seemed to be able to get ahead is quite the slip-up.
Posted on Reply
#20
btarunr
Editor & Senior Moderator
by: HumanSmoke
Do OEM system buyers use, or even know what GPU-Z is?
If they know what a graphics card is, and know they're choosing a PC with "HD 8950" in it, then surely they'll know what GPU-Z is.

We have plenty of OEM desktop users reporting their GPUs to us.
Posted on Reply
#21
james888
by: McSteel
Pulling a stunt like that just when they seemed to be able to get ahead is quite the slip-up.
They are only doing this with OEM parts not the 8000 series in general. They will still put out the next gen that will actually be a next gen.
Posted on Reply
#22
Roph
I'd change my sig if I could be bothered.
Posted on Reply
#23
McSteel
by: james888
They are only doing this with OEM parts not the 8000 series in general. They will still put out the next gen that will actually be a next gen.
And that makes it ok?
It's not like the OEM market is insignificant - if it was, AMD wouldn't be doing business in it. And I for one wouldn't enjoy being screwed over just because I wanted to buy a Lenovo or a Dell. This will hurt sales, and it is a crappy move, no matter how you look at it.
Posted on Reply
#24
Frick
Fishfaced Nincompoop
by: Aleksander Dishnica
I think it is a more problem that you didn't post the nickname of that 'forum member',
(or whoever ordered you not to) rather than a rebranding from some companies.
I wrote in a thread "both disappointing" (Nvidia + AMD) and we already are in GPU Dark ages

Personally, I think this is quite normal. They can do whatever they want, seriously.
GPU dark ages? Why?
Posted on Reply
#25
NC37
To be fair, this happens a lot in laptop GPUs. Heck nVidia's 600M series has a bunch of Fermi parts in it. Some of them high end ones. It is just easier to get away with it because people don't expect laptop GPUs to be the same as desktop.
Posted on Reply
Add your own comment