Wednesday, April 17th 2013
Palit and PC Partner Beat ASUS in Graphics Card Market Share
According to the latest global graphics card market share seen by Taiwanese tech industry observer DigiTimes, Palit Microsystems and PC Partner have each surpassed ASUSTek. The two relegated ASUS to the position of third biggest graphics card vendor by volume. ASUS is a vendor-neutral graphics card vendor, selling both NVIDIA GeForce and AMD Radeon graphics cards; while Palit beat it with a predominantly GeForce-based product stack. Although Palit Microsystems is vendor-neutral on paper, it virtually stopped making AMD Radeon-based products.
Palit Microsystems runs two major brands, Palit, and Gainward, which target different global markets, and are seldom found in the same market. PC Partner, on the other hand, runs Sapphire, which focuses on AMD Radeon products, and ZOTAC, focusing on NVIDIA GeForce. Both Palit Microsystems and PC Partners also contract-manufacture graphics cards for other companies. With the surge of Palit Microsystems and PC Partner, ASUSTek is pushed down to the third place in global market-share, followed by MSI and GIGABYTE.
Source:
DigiTimes
Palit Microsystems runs two major brands, Palit, and Gainward, which target different global markets, and are seldom found in the same market. PC Partner, on the other hand, runs Sapphire, which focuses on AMD Radeon products, and ZOTAC, focusing on NVIDIA GeForce. Both Palit Microsystems and PC Partners also contract-manufacture graphics cards for other companies. With the surge of Palit Microsystems and PC Partner, ASUSTek is pushed down to the third place in global market-share, followed by MSI and GIGABYTE.
34 Comments on Palit and PC Partner Beat ASUS in Graphics Card Market Share
Not surprised Asus is losing market share with the DCUII coolers(3 slots) but I wouldn't have picked Palit to surpass them. Sapphire is not too surprising but I would have picked MSI or even gigabyte before Palit.
www.pcpartner.com/En/index.php?m=Brands
While I swear Sapphire and some other are related somebody like VisionTek or Diamond? Because I remember recently seeing a Sapphire cooler and shroud on another AIB that look identical, but I can't find an example today.
So maybe brand doesn't matter after all? I mean look at Apple Vs Samsung
So these two separate companies (Palit and PC Partners) have bumped Asus to 3rd in graphics card vendors by volume! That boggles my mind... At least for someone here in the States; Palit/Gainward/Zotac (together) I'd consider a pittance in sales (USA) against Asus, heck even Sapphire.
That said, I might see Palit/Gainward as big in global markets, but to have the ability route Asus with just the two brands of Nvidia offerings! That’s not being denigrate to Nvidia at all, it’s just Asus offer both chip vendors and I’d imagine huge name recognition in Asia/Southeast/Australia ? Then just Zotac, Inno3D, and Manli vs. Asus... they undoubtedly are counting Sapphire in there.
Palit had problem with AMD/ATI when it launched DDR5 4850 back in the day ,since than it is Nvidia only ,i guess AMD punished palit for that unapproved card
In my location GTX 670 price:
Asus = USD$451 (add $76 can buy GTX 680)
Other Brand = USD$358 (some 330)
Diff = $93
It's only matter of time before Asus wake up n boom we need to drop d price.
I was using Palit Jetstream 660Ti but downgraded to Asus GTX 660 TOP for the main reason that I like the metal (or hard plastic??) bracket on the Asus card that prevents it from bending. Sadly, I have to downgrade since my budget won't allow me to go still for a 660Ti...
while zotac 680 is only 510$ in here so its save to say that asus is very expensive here :ohwell:
I really don't understand why you are all so happy with Palit.
I'm not sure about the present, but in not so distant past a friend of mine replaced three Palit cards, because they all had blown up (I don't know the true reason of failures -the GPUs just needed to be replaced, as repair was deemed unfeasible). Nah, he didn't try to OC them, 'cause he doesn't know how to do that.
Asus lays on frivolous amounts of features that no one needs.. (fancy packaging, fancy branding laced with "extreme gaming vocabulary" prefix and suffix) and asks a fee for it. Heck even the vanilla stock cards are more expensive vs Palit's stock cards.
One reason I'm happy with this news is competition. MSI, Gigabyte, and TUL aren't even in the top three. This kind of news might just make these companies offer cards at a lower price or offer other cheaper alternatives to their more expensive models just to sell more and have the bragging rights to say they are number 1. :)