Monday, April 22nd 2013

NVIDIA Working on GeForce GTX TITAN Ultra and GTX TITAN LE

A little later this week, AMD will launch its Radeon HD 7990 "Malta" graphics card. All eyes are on AMD, with regards to how the company decides to price the card, regardless of how it ends up performing. If it ends up destabilizing NVIDIA's $999 comfort-zone enjoyed by GeForce GTX TITAN and GTX 690, the company could be forced to either lower pricing, or introduce new SKUs based on the GK110 silicon, especially with the crucial summer shopping season around the corner.

According to a 3DCenter.org report, NVIDIA could launch not one, but two new SKUs based on the GK110 chip, the GTX TITAN "Ultra", and the GTX TITAN "LE." GTX TITAN LE has turned the rumor mills for some time now. It's being rumored to be a slightly scaled down version of the GTX TITAN, with 2496 CUDA cores, 208 TMUs, 40 ROPs, and a narrower 320-bit wide memory interface, holding 5120 MB of memory. There could be a third GK110 SKU in the works, the GTX TITAN Ultra.

The GTX TITAN Ultra, according to the report, is a minor upscale of the original GTX TITAN. The GTX TITAN doesn't fully utilize the component loadout of the GK110 silicon, leaving an inactive streaming multiprocessor cluster (SMX). The GTX TITAN Ultra could see NVIDIA enabling all components on the GK110, with 2880 CUDA cores and 240 TMUs. NVIDIA could restructure its high-end product stack pricing to accommodate the two new SKUs. GeForce GTX 690 could gradually phase out; GTX TITAN LE could occupy a price-point within the US $599-699 range; GTX TITAN between $940-980, and GTX TITAN Ultra at $1000 or over.Source: 3DCenter.org
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84 Comments on NVIDIA Working on GeForce GTX TITAN Ultra and GTX TITAN LE

#1
iO
Titan LE seems logic but I donĀ“t see Nvidia waste the high profit of fully fledged Quadros/Teslas and sell them to gamers for $1200 when they could make multiples instead...
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#2
Random Murderer
The Anti-Midas
Huh, reminds me of their 8 series.

NV: Look at this incredible card, the 8800GTX!
Consumer: Got me two for SLI! I'm so elite now!
NV: Ok, it's two months later, here's the incredible card we meant to release, the 8800 ULTRA! oh, and this cut-down version not even based on the same core, the 8800GT
Consumer: FUUUUUUU, I just bought two 8800GTXs!

I feel bad for all the guys out there that just dropped a grand or two on "The world's most powerful consumer graphics card" as claimed by NV, NV knowing full well the Ultra was in development.
If I had just bought a Titan and could still return it, it would be going back to the store, and I would not be replacing it with another Titan of any variety, and probably not with another NV card. Bastards.
At least when AMD came along and released the 7970GHz Edition a few months after the initial 7970, they also released an official flasher, even if it was released under the radar, so you could simply flash a non-GHz to a GHz.
Don't get me wrong, I'm not a fanboy for either side, this just seems like unfair business practice and it's not the first time they've done something like this. I was looking forward to triple GTX670s, but now I'm not so sure I want to give them my money.
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#3
Jacez
Well, if we needed any more proof that nVidia are on their high horse again.. here comes the Ultra to remind us of the last time they tried to make us pay 50% more for a 5% improvement.

So, Titan LE - 799$, Titan - 999$, Titan "Ultra" - 1299$.

And you know what? I'm actually happy. I see no reason to upgrade at this point, so nVidia, you can go eff yourselves.
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#4
the54thvoid
by: Random Murderer
..and I would not be replacing it with another Titan of any variety, and probably not with another NV card. Bastards..
Pretty much my thoughts entirely. I'm not so sure they will release a Titan Ultra though. But if they did the only thing they could do to make it more palatable is release an official BIOS update for the Titan cards that increases voltage and power limits to the cards hardware spec. That would offer a substantial increase in the performance and wouldn't have the early adopters so pissed off.

You listening Nvidia? My future GFX purchases switching back to the red team if you're not!
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#5
d1nky
by: the54thvoid
Pretty much my thoughts entirely. I'm not so sure they will release a Titan Ultra though. But if they did the only thing they could do to make it more palatable is release an official BIOS update for the Titan cards that increases voltage and power limits to the cards hardware spec. That would offer a substantial increase in the performance and wouldn't have the early adopters so pissed off.

You listening Nvidia? My future GFX purchases switching back to the red team if you're not!
im just thinking, maybe this ''ultra'' is a bit of controversy to get people talking about NVidia cards!

and then all the titan owners are happy and people who don't want to spend soooo much are content! and NVidia got some free advertising!
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#6
RCoon
Gaming Moderator
by: d1nky
im just thinking, maybe this ''ultra'' is a bit of controversy to get people talking about NVidia cards!

and then all the titan owners are happy and people who don't want to spend soooo much are content! and NVidia got some free advertising!
NVidia: looks guys, look at how much everybody despises our actions and company values since the rumour of us making a quadro chip as a gaming card. just think how much money all this hatred will generate.
They sure pulled a fast one on us.
All kidding aside, it may not even be true. And if it is, nvidia will make money from enthusiasts with too much money, or people contemplating titans but didnt get one straight off the bat, and all the old titan owners will be mad.
But guaranteed, somebody is going to buy it, somewhere, and that will justify it to NVidia.
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#7
qubit
Overclocked quantum bit
by: RCoon
But guaranteed, somebody is going to buy it, somewhere, and that will justify it to NVidia.
Yup, it's the bottom line only that matters to companies. End.
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#8
Eagleye
by: 20mmrain
According to my contact at EVGA that I have to deal with because of my business.... these will release between late May/June.... and they won't have blower fans. They will in fact have duel fans on top. These cards were originally supposed to be refereed to the GTX 780 and GTX 770.

With that knowledge... yes nvidia is price gouging.... these cards should have originally released @ the 500 and 400 price point.
+1

In Q3/Q4 2012 there were a few tech sites that said; Nvidia would release GK110 (now called Titan) as the new 7 series if AMD released the 8 series. nvidia have done exactly that but changed the names so they could charge a premium.

If the Titan SKU`s were supposed to be the nvidia GTX 7 series, then expect at least a few (2/3) more SKU`s based on it.

Can`t wait to see this happen all over again on the 20nm.
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#9
GC_PaNzerFIN
UPS is bringing me EVGA GTX TITAN tomorrow, backplate I already have. Not a single f*** was given when I read this news. Doesn't make my card any more expensive or slower...
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#10
radrok
I laugh at Titan owners :D
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#11
Flibolito
While I agree with some of the points made. People will vote with their money and Titan is sold out everywhere so there is definitely a market for it. As far as overpricing goes it depends. The last few years have been pretty good to me and I have been rather willing to pay a small premium for a card that has software which works very well on all the systems I work on. Making good drivers and so on with proper updates take company resources which cost time and money to do right.
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#12
Slizzo
by: nikko
8800GT nov/2007 249$ jul/2008 140$ mar/2009 110$
GTX280 jun/2008 699$ jan/2009 330$
GTX285 jan/2009 400$
GTX460 jul/2010 229$
GTX560ti jan/2010 250$

Based on all that it is possible that next year there will be 20nm 500$ card shrink ~ 330mm2 of the titan and better. And 2 years from now - 16nm 250$ titan/volta shrink ~ 220mm2 with 2880 alu + 400GB/s memory cube DRAM.
8800GT retailed for $300. I know because I bought one on release day. I don't think they dropped it's price by $50 within a month.
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#13
LAN_deRf_HA
If I owned a Titan I'd sell it before they drop the value, then buy the Ultra when it comes out. Paying $1000 and still not having the best card would drive me nuts.
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#14
Easy Rhino
Linux Advocate
by: qubit
It was obvious that nvidia were going to bring out the uncrippled version of the chip and charge an even fatter premium for it. :rolleyes:
yes, because making a profit would be a terrible thing! :nutkick:
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#15
EpicShweetness
Shouldn't this card be the GTX 780 and GTX 770? Or maybe GTX 760/750, make room for whatever new chip their conjuring up. I don't know just seems way to absorbed even at $600.
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#16
BiggieShady
Wasn't it obvious with that disabled SMX that there will be full Titan as soon as they bin enough chips?

@qubit: I just realized I almost parroted your post that I've missed :laugh:
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#17
MxPhenom 216
Corsair Fanboy
by: qubit
It was obvious that nvidia were going to bring out the uncrippled version of the chip and charge an even fatter premium for it. :rolleyes:
Exactly, I don't know why so many people are mad about this. I knew and I didn't even buy the first Titan that it wasn't a full fledged GK110 chip and Nvidia was bound to release a full uncut version.
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#18
TheHunter
by: EpicShweetness
Shouldn't this card be the GTX 780 and GTX 770? Or maybe GTX 760/750, make room for whatever new chip their conjuring up. I don't know just seems way to absorbed even at $600.
No that's what GK204 is there for and it will be slower then Titan and released before 1st August 2013.

Goggle 780 GTX gpu-z GK204 database


Im going for GCN2 8970 for sure ~ October 2013, it will beat all Titan variants and cheaper too, mark my words :p


Maxwell vs Vulcanic Islands (AMD 9000) is another story though, but I cant hold out that long Q2-Q3 2014 or even further away..
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#19
douglatins
by: GC_PaNzerFIN
UPS is bringing me EVGA GTX TITAN tomorrow, backplate I already have. Not a single f*** was given when I read this news. Doesn't make my card any more expensive or slower...
Hehe, trying not to bang your head to the wall?
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#20
douglatins
by: TheHunter
No that's what GK204 is there for and it will be slower then Titan and released before 1st August 2013.

Goggle 780 GTX gpu-z GK204 database


Im going for GCN2 8970 for sure ~ October 2013, it will beat all Titan variants and cheaper too, mark my words :p


Maxwell vs Vulcanic Islands (AMD 9000) is another story though, but I cant hold out that long Q2-Q3 2014 or even further away..
I thought amd wasnt going to release high end cards this year anymore
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#21
Easy Rhino
Linux Advocate
do you know how many other things i could buy with $1000?
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#22
MxPhenom 216
Corsair Fanboy
by: Easy Rhino
do you know how many other things i could buy with $1000?
Id put a down payment on a new MotoX bike.
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#23
radrok
by: Easy Rhino
do you know how many other things i could buy with $1000?
That's the point that has been brought up so many times and W1zzard has summed it well on his review
If all you can think of now is the high price: Congratulations, you have realized that the Titan is not for you, and you shouldn't buy one. There are plenty of other choices that will deliver a great gaming performance at more sensible price points. The Titan is for those that really could care less if they spend $500, $1000, or $2000 on a graphics card.
Who bought one or more Titans can probably buy a Titan Ultra, too ;)
Posted on Reply
#24
TheHunter
by: douglatins
I thought amd wasnt going to release high end cards this year anymore
Why, 7970 is getting old and AMD postponed GCN2 from early Q1 2013 to Q4 2013 with their game bundle program.

GCN2 8970
http://www.techpowerup.com/gpudb/1932/AMD_Radeon_HD_8970.html

Vs

GTX Titan Ultra
http://www.techpowerup.com/gpudb/2358/NVIDIA_GeForce_GTX_TITAN_ULTRA.html


I think Nvidia said wth we will gonna release it sooner and grab bigger market share with GK204 aka 700 series, but imo it won't go so smooth... ok there will be some demand, but GKx04 is still a midrange chip even if they make it with double cherry on top.

And I try to avoid anything midrange from nvidia, GK104 was a perfect example how buggy it can be, also GF104/114 same story - a big mess from the start, still is in some cases.
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#25
GC_PaNzerFIN
by: TheHunter

And I try to avoid anything midrange from nvidia, GK104 was a perfect example how buggy it can be, also GF104/114 same story - a big mess from the start, still is in some cases.
GTX 460 was one of the best if not the best midrange card I have ever owned. What mess?

Same goes for 8800GT, GTX 260...
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