Thursday, May 2nd 2013

NVIDIA GeForce GTX 780 Won't be $500 Cheap: Report

Late last month, we learned that NVIDIA plans to unveil its GeForce GTX 7-series desktop GPU family just a little later this month. According to a new report by SweClockers, the company plans to take full advantage of AMD's lethargy or console-fixation, in launching its next GPU generation much later this year. The premium GeForce GTX 780, which is reportedly based on the GK110 silicon, could command a price much higher than the $499.99 GeForce GTX 680 started out on, when it launched last March.

Pricing of the GeForce GTX 780 could be closer to that of the GeForce GTX TITAN, than today's GTX 680, according to the report. It asks us not to be surprised if the card is priced on-par with the TITAN, making us wonder if TITAN remains NVIDIA's fastest single-GPU graphics card for long, or if NVIDIA is re-branding TITAN to GTX 780, or even if it ends up being the fabled "TITAN Ultra."Source: SweClockers
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100 Comments on NVIDIA GeForce GTX 780 Won't be $500 Cheap: Report

#1
silapakorn
Now I feel kinda glad that I went all-out for the 6xx series. See you again when 8xx comes, NV.
Posted on Reply
#2
jigar2speed
by: WhiteLotus
When did $500 become cheap?
It's cheap when Daddy's paying it. :laugh:
Posted on Reply
#3
15th Warlock
by: Hayder_Master
if it's based on same Titan it will be crappy, high power usage just like old times
A single Titan consumes less power than a 7970GHz, while soundly beating it in performance, am I missing something here? :confused:

As for this rumor, well who knows what Nvidia is planning for the 780, the fact is a cut down version of the GK110 exists (AKA Titan LE) and this has been rumored to be the 780 for quite a while now, I don't see the green team charging $500 for it, particularly not with AMD being late to the party.

This is business as usual, anyone here remembers the original 7970 selling for $550 on release date while offering a minor performance improvement over the previous generation, just because Kepler was delayed? how about the 8800 Ultra retailing for $800 just because AMD didn't have any card remotely close to it in terms of performance when it was released?

Both companies play this game, and will for the foreseeable future... it's called capitalism, and if any of you guys think one team cares less about profits than the other, let me tell you, you're being delusional :laugh:

Anyways, my prediction is Nvidia releases the GTX780 (Titan LE) for $600~700, the Titan Ultra for $1000, and lowers the MSRP of the regular Titan to $850~$900, Then AMD releases the HD8000 series later this year at a much lower retail price, undercutting Nvidia and bursting its bubble :nutkick:
Posted on Reply
#4
ViperXTR
by: blibba
AMD did the same when they had the chance (see Athlon FX, Athlon X2). Any sensible company would - this is the game they're forced to play.
hard times for Intel back then
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#5
NeoXF
LOL, nVidia is either going for a quick cash grab before the new consoles and AMD's software dominance (kinda smart, but IDK...) ...OR is just braindead and really wants to commit financial suicide. Are they that confident in the mobile market?

Remember Intel is also pushing faster and faster integrated graphics, do you really think someone will pay 650$ for 150-200% more FPS? The price/performance gaps are widening... and make no sense.
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#6
lilhasselhoffer
I don't care any more. Nvidea is price gouging, and people are eating it up. I'm tired of hearing this story again and again.


Nvidea and AMD are creeping prices up every generation. A $500 expenditure two generations ago got you one heck of an amazing card. The 5xx series versus the 6xxx series, I can't see anyone asking for the "low price of $500" for any single GPU card without being asked what a "reasonable" price might be.


Now we've got Titan. It costs $1000 out of the gate, and it doesn't perform twice as good as a $500 card. Nvidea wants to release another generation of cards so shortly after introducing Titan, and have its new flagship more expensive than the last generation's flagship. Get real. If I buy the flagship model from Nvidea I want something more reasonable.


I understand that research costs money. They used that explanation last generation. I understand silicon yields aren't great. They've had a year to find ways to fix that. I understand that they are currently beating out AMD in performance. A Lamborghini beats out a Hyundai on acceleration, but that doesn't mean the price difference at several orders of magnitude is worth it.

I like AMD's approach. You won't get new silicon this year, but when we release next year it will be worth spending money on. It makes me tech loving side's nuts blue, but the actual release will be so much better for the wait. Hopefully Nvidea can come along and give AMD even competition then, so that prices don't just wildly swing in favor of a different manufacturer.
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#7
NeoXF
by: 15th Warlock
A single Titan consumes less power than a 7970GHz, while soundly beating it in performance, am I missing something here? :confused:
Oh really!?




http://www.hardwareheaven.com/reviews/1685/pg18/zotac-nvidia-gtx-titan-graphics-card-review-power-temps-noise-and-overclocking.html

And as long as it doesn't beat the Radeon in every scenario (like DiRT Showdown) and only edges it a lot of cases (like Max Payne 3, Sleeping Dogs, Metro 2033 etc), I wouldn't say "soundly" ...especially when its 125%+ more expensive, thank you.



Sooo... this is year is going to be a disaster for high end gaming I reckon? same 400-550$ GPUs from a year and a half ago... no performance bumps (ignoring the ones trough driver updates) and if you want more, guess what, you have to go into the thousands of bucks... f off nVidia and f off AMD.
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#8
m1dg3t
by: Fourstaff
In this thread: butthurt people who cannot stand how a capitalist market works, and people who cannot understand that there are console games which will never be made available to PC, or poorly ported.
This ^^ for me? I understand perfectly well how the market works. I'm not even 35 and have been "retired" for the last 6 years. What do you do? :rolleyes::rolleyes:

2nd part of your comment, a 5870/480 is still plenty to play. For majority of consumers. So the last 2 gens could have been skipped, if one desired. To be honest. Ports are AWESOME! :cool:

Could have even skipped the last couple gens of CPUs if all a person does is game...

It aint 2001 anymore! Anything over $500/$600 for a GFX is straight up robbery. If you want to stroke your epeen by dishing out egregious amounts of $$$ for a GFX card, go right ahead! :laugh:

7950 @ ~$300 with the current game bundle is the best deal going ATM. Truth be told, the 7950 has been roughly that price since last spring/early summer. I picked up my TwinFrozr for $315 after MIR last June/July! :pimp:

Couple quotations:

"A sucker is born every minute"

"A fool, and his money, are easily seperated"
Posted on Reply
#9
cdawall
where the hell are my stars
by: blibba
AMD did the same when they had the chance (see Athlon FX, Athlon X2). Any sensible company would - this is the game they're forced to play.
Bad comparison considering the worse performing P4's cost the same amount. AMD hit the same price points with a better product then. Now they hit a better bang for the buck price point.

by: m1dg3t
This ^^ for me? I understand perfectly well how the market works. I'm not even 35 and have been "retired" for the last 6 years. What do you do? :rolleyes::rolleyes:

2nd part of your comment, a 5870/480 is still plenty to play. For majority of consumers. So the last 2 gens could have been skipped, if one desired. To be honest. Ports are AWESOME! :cool:

Could have even skipped the last couple gens of CPUs if all a person does is game...

It aint 2001 anymore! Anything over $500/$600 for a GFX is straight up robbery. If you want to stroke your epeen by dishing out egregious amounts of $$$ for a GFX card, go right ahead! :laugh:

7950 @ ~$300 with the current game bundle is the best deal going ATM. Truth be told, the 7950 has been roughly that price since last spring/early summer. I picked up my TwinFrozr for $315 after MIR last June/July! :pimp:

Couple quotations:

"A sucker is born every minute"

"A fool, and his money, are easily seperated"
Hence why I still have a set of GTX470's back home. Work well and only cost electricity. I purchased a 7950 recently for less than what you paid since they are a great deal. Probably the best deal on the market right now.
Posted on Reply
#10
m1dg3t
by: cdawall
Bad comparison considering the worse performing P4's cost the same amount. AMD hit the same price points with a better product then. Now they hit a better bang for the buck price point.
This is usually the case for AMD/ATi, and people bitch them out for it! :roll:
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#11
OnePostWonder
by: m1dg3t
This ^^ for me? I understand perfectly well how the market works. I'm not even 35 and have been "retired" for the last 6 years. What do you do? :rolleyes::rolleyes:
If there wasn't a joke I missed, I'm really curious what you do.
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#12
m1dg3t
by: OnePostWonder
If there wasn't a joke I missed, I'm really curious what you do.
Nothing. That was the point. I'm retired. :laugh::laugh:
Posted on Reply
#13
15th Warlock
by: NeoXF
Oh really!?

http://www.xbitlabs.com/images/graphics/nvidia-geforce-gtx-titan/zpw-xbt.png
http://www.hardocp.com/images/articles/1361407369LgJkN5z5XL_10_1.gif
http://lab501.ro/wp-content/uploads/2013/03/ConsumL-555x456.jpg
http://www.hardwareheaven.com/reviews/1685/pg18/zotac-nvidia-gtx-titan-graphics-card-review-power-temps-noise-and-overclocking.html

And as long as it doesn't beat the Radeon in every scenario (like DiRT Showdown) and only edges it a lot of cases (like Max Payne 3, Sleeping Dogs, Metro 2033 etc), I wouldn't say "soundly" ...especially when its 125%+ more expensive, thank you.



Sooo... this is year is going to be a disaster for high end gaming I reckon? same 400-550$ GPUs from a year and a half ago... no performance bumps (ignoring the ones trough driver updates) and if you want more, guess what, you have to go into the thousands of bucks... f off nVidia and f off AMD.
From W1zzard's own GTX Titan review you can find in the TPU website:

Power consumption:












7970 GHz beat by Titan in terms of power consumption in every single scenario

Relative performance (average of every single 3D benchmark on every resolution):











7970 GHz soundly beat by Titan in relative performance in every single resolution (and that's even before the whole FCAT fiasco that would make the 7970 real numbers look even worse)

I rest my case.

P.S. Anyways, I would recommend anyone waiting to upgrade to a new card to wait for the HD8000 series or Maxwell if you want to make your upgrade worthwhile.
Posted on Reply
#14
johnspack
Wow, just even longer I have to wait to upgrade. Will have to sit and wait to nab a decent priced 680 when the time is right...... At the prices of these Titans and 7xx series it's looking like a long wait for me.
Posted on Reply
#15
Hilux SSRG
by: johnspack
Wow, just even longer I have to wait to upgrade. Will have to sit and wait to nab a decent priced 680 when the time is right...... At the prices of these Titans and 7xx series it's looking like a long wait for me.
I too am waiting for the 7xx series arrival to see how much prices will lower on the 670 in particular. Not that I *need* another 670 :D
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#16
Casecutter
More I think about it Titan has done exactly what Nvidia wanted it to do. They got GK110 production parts to release Tesla and its lesser variant to market, but had chips that don't make the grade. (There's nothing wrong with that… that's a reality). The problem how can they create enough demand in the gaming world to justify the price that recoups their costs, without giving them away. Sure they could sell a Titan LE for $600 make nothing and watch them all go flying out the door.

I think Nvidia knew if they used some of the Tesla offerings in a Premium Gaming offering, provide a card for every "Tom, Dick, and Harry reviewer" they could create enough of salivating-buzz to make it worthwhile. They saw they could find enough Uber market buyers pay for board PCB/cooler development, at a price/volume they could get them bought up, while justifying the stratospheric price. What Nvidia really wanted was the advertising and marketing to vindicating $1000 single chip card, while not sacrificing a ton of loss per chip. (I wonder how many of the reviewers of Titans' got to keep one?)

This then sets a precedence that a card that's 15-20% less performance is a good deal at $750? Now Nvidia has a path to selling gelded GK110 as GTX780's. If a year ago Nvidia would've said, we have a GK110 card that's 15-20% better than a GTX680, but it's $700 would folks been as excited... I think not! Now all they need to do is just keep feeding a few Titan to market, as now they're not really needed because whoever wanted one have one. While those not as ostentatious with money can/will spend $250-300 less and feel great. Nvidia won't look to EoL Titan, but with this news it kind of is. Now Nvidia can go back selling those chip as high margin Tesla, Titan has done its' job...
Posted on Reply
#17
radrok
by: Casecutter
More I think about it Titan has done exactly what Nvidia wanted it to do. They got GK110 production parts to release Tesla and its lesser variant to market but had chips that don't make the grade. (There's nothing wrong with that… that a reality) The problem how can they create enough demand in the gaming world to justify the price that recoups the price, without giving them away. Sure they could sell a Titan LE for $600 make nothing and watch them all go flying out the door.

It think Nvidia knew that if the use some of the Tesla offering and put them in a Premium Gaming offering at a price/volume that the Uber market can create a buzz, salivate and buy out, while still not sacrificing a ton of loss on each chip. This then sets a precedence that a card that 15-20% less performance is a good deal at $750. Now Nvidia has a path to selling gelded GK110 as GTX780. If a year ago Nvidia would’ve said, we have a GK110 card that’s 15-20% better than a GTX680, but it’s $700 would folks been as excited, I think not! Now all they need to do is feed a few Titan as need not really EoL but kind of, and keep selling those chip as high margin Tesla, as it did its job…
I think they have a VERY good margin selling 2688 Titans.
Posted on Reply
#18
Casecutter
by: radrok
I think they have a VERY good margin selling 2688 Titans.
But not anything approaching what that 2688 chip brings in a Tesla K20x form.
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#19
radrok
by: Casecutter
But not anything approaching what that 2688 chip brings in a Tesla K20x form.
I don't think they are using low leakage GK110 for Titans at all so there is no problem if it's like that.

In theory GK110 that do not meet the voltage requirements for K20x go into Titan.
Posted on Reply
#20
TheHunter






It looks like the GeForce GTX 770 will use the same cooler as TITAN. That’s totally unexpected. This top-notch, high-end cooler, which is worth $1000 has been installed for $400 worth GTX 770? Well NVIDIA is surely going to sell a lot of these.

According to the leaker, the rumors of the GTX 680 rebrand are true. The card is in fact a higher clocked GeForce GTX 680. Only now, it has a fancy cooler installed. GeForce GTX 770 would therefore feature a GK104 GPU with 1536 CUDA cores on board. Not surprisingly, the card is only equipped with 2GB GDDR5 memory (across 256-bit interface). It does not mean there won’t be 4GB models, in fact, that’s almost obvious. However, the reference model doesn’t come with such configuration. The new model is slightly faster than GTX 680, about 5%. At least it will be priced lower — somewhere between $399 to $449.




The NVIDIA’s GeForce GTX 780 has the same reference cooler as GTX 770, and therefore GTX TITAN. The final specifications were not yet revealed, but I will make sure to post them here once someone leaks the info. The rumored configuration suggests that the card would utilize a GK110 GPU, with 2496 CUDA cores on board. It’s unclear whether the card would use 320 or 384-bit interface at the moment. Card might be equipped with 3GB of RAM, however some sources say it may actually have 5GB installed.
http://videocardz.com/41297/nvidia-geforce-gtx-770-pictured
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#21
m1dg3t
^^ No surprise on the rebranding, at least they throw in a "modded" cooler this time :roll:

Whats the window for? To keep an eye on dust? Just blow the damn thing out every few months :shadedshu :laugh:

by: 15th Warlock

7970 GHz soundly beat by Titan in relative performance in every single resolution (and that's even before the whole FCAT fiasco that would make the 7970 real numbers look even worse)

I rest my case.
At the price they're asking, it fookin better! :laugh:
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#22
Crap Daddy
What if the 780 is not based on GK110?
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#23
m1dg3t
bta did a Ninja? :wtf:
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#24
HumanSmoke
by: radrok
I don't think they are using low leakage GK110 for Titans at all so there is no problem if it's like that.
True enough. If anything Titan GPUs are high leakage. GK 110's that aren't specced to operate within the 235W (K20X) thermal envelope reliably
by: radrok
In theory GK110 that do not meet the voltage requirements for K20x go into Titan.
And probably another layer of binning for error detection/ run-time validations. Can't clear the Tesla/Quadro qualification bar? Hello GeForce!
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#25
Hilux SSRG
by: Crap Daddy
What if the 780 is not based on GK110?
I thought the 780 was the rumored Titan LE, I may be wrong and nvidia may yet release another card.
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