Wednesday, May 22nd 2013

GeForce GTX 780 Pricing Revealed

Ahead of its launch just a little later this week, online retailers appear to be stocking up on NVIDIA's upcoming GeForce GTX 780 graphics card. An EVGA-branded card is being offered by distributor SYNNEX to retailers at US $644.44. This is the price that retailers (eg: Newegg, TigerDirect, NCIX, etc.) have to pay distributors per unit. We estimate that after retailers add their margins, the card could be priced anywhere between $650-700. Thankfully, we won't have to wait too long to find out.

The screenshot of the SKU page below also confirms key specifications, such as CUDA core count of 2,304, 3 GB of memory, GPU Boost 2.0 technology, and a design that's nearly identical to the GTX TITAN. The SKU page can't be linked to, since it's non-public, and is visible only on retailers' authentication.
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77 Comments on GeForce GTX 780 Pricing Revealed

#1
erocker
by: MxPhenom 216
Even with the 7970 releasing and being better value over the previous generation(Granted there was still a lot of talk about it being overpriced at launch). I feel like its been a trend lately regardless. New generation of cards keep getting less and less valuable, and you get less for your dollar every time.

Actually that's just a trend in computing in general lately haha.
Agreed, but I seem to be holding on to my hardware longer... So I guess I'm getting more value from my money in the long run. :)

I will say that this card might be a great value against Titan. Which may be good for the potential high-end card consumer but a company competing against themselves might not be a great idea.
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#2
Crap Daddy
by: erocker
I will say that this card might be a great value against Titan. Which may be good for the potential high-end card consumer but a company competing against themselves might not be a great idea.
From different leaks it is indeed dangerously close to Titan so, I think that's the major concern for Nvidia, price it lower and kill Titan pr price it higher and loose a larger market.

But what do you say if Nvidia will come up with allowing SLI between the 780 and Titan? Is it science fiction?
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#3
theoneandonlymrk
by: MxPhenom 216
I spent $520 on my 680. Then bought a $120 waterblock for it, so its practically a $640 card. And, yet I have no regrets, and its been the best thing I have bought for any of my computers in the last like 5 years.

The times that flagship video cards are ~$200 are long gone, yet people still continue to complain about it.



The fact that the Titan has out sold the GTX690 in only 3 months says differently. And Nvidia is laughing all the way to the bank.
Laughing all the way to the bank EXACTLY.

I agree fourstaff and im in camp 2 :(

My main point is the performance gap between the 770 and 780 doesn't justify the price difference and id say the same of titan tbh.
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#4
erocker
Was the actual MSRP of the 7970 $550? I thought retailers were just marking up the price. I could be wrong, that's why I'm asking.
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#5
LAN_deRf_HA
by: Fourstaff
Would be an insult to the engineers if it is priced lower.
Pardon? All they did was shuffle stuff around. They took this year off and it would be an insult to them? This is an insult to us. We know nvidia could have charged half as much for this stuff since day one and still made a profit, but they consciously chose to screw us.

These two companies are no longer engaged in competition. They just price fix wordlessly by slotting their products around each other.
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#6
Hilux SSRG
Retailers are raising prices above msrp to catch the early adopters for new nvidia tech. I wouldn't be surprised if the msrp is $600. What I wonder is what will the msrp be for the *factory overclocked* gtx780, $650-$700 ??
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#7
GoldenTiger
by: erocker
Was the actual MSRP of the 7970 $550? I thought retailers were just marking up the price. I could be wrong, that's why I'm asking.
Yes, it was $550 msrp.
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#8
BigMack70
by: Crap Daddy
We will find out the right price probably at 15:00 CET so all is speculation until then. What do you consider "value" since the 7970 launched at $550 for a 20% increase in performance over the 580 and in three months the card was selling for under $400? You speak about the generation, so what do you think the GTX770 will cost and what performance increase will have over the 670? How about the 760Ti over the 660Ti? Will there be better value there?
Of course this is just speculation; it would be great if this proves false!

I judge value of the launch of a new generation of cards by comparing it to what it replaced. So I compare 680/7970 to 580/6970 and I will compare 780 to 680/7970. In my mind, that makes the most sense, because unless companies launch simultaneously (which is rare), that's the starting point for a value comparison.

I do agree that once both companies release, then the question of value changes. Nobody compares the 680 to the 580 anymore, and rightly so.

No idea about the lower cards; my concern following the Titan launch and the 780 rumors is mostly on just the top tier or two - there's enough competition once you get below about the $350 mark that it's hard for a company to price gouge and get away with it.

I just wonder - where do you draw the line on this stuff? Obviously the Titan was relatively popular, and I'm sure the 780 will sell out quickly unless they've stockpiled a lot of them. But where does it stop? If AMD came out and offered a card tomorrow with 5xTitan performance for $10,000 would we all be applauding that and mashing f5 on newegg?

I dunno... I just don't like the trends I'm seeing.
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#9
Crap Daddy
You are right. One thing leads to another, 7970 at 550$, big Kepler not ready but the midrange GK 104 can compete with a conservative clocked top AMD card so it ends up priced higher than what it was supposed to be (the new 560ti) and becomes the 680. Then AMD decides to not bring anything new and NV launches what was supposed to be the follower of the 580 as Titan at $1000. This 780 is in fact the new 570, second fastest Kepler card as the 570 was the second fastest Fermi. At... over $600.

I used to be able to afford the second fastest card available. Not any more.
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#10
douglatins
That price i think its because its the first to have it listed.
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#11
HumanSmoke
by: BigMack70
I judge value of the launch of a new generation of cards by comparing it to what it replaced. So I compare 680/7970 to 580/6970 and I will compare 780 to 680/7970. In my mind, that makes the most sense, because unless companies launch simultaneously (which is rare), that's the starting point for a value comparison.
I would see it the same way. To a degree, this launch isn't dissimilar to that of the 8800 GTX/Ultra - just reversed in launch order. The 8800 GTX was already the top SKU, and ATI was effectively competitive in performance much further down the product stack. Top tier Ultra $829 (settled at ~$700), GTX $599, GTS 640M $449...and then a large drop to the GTS 320M at $300.
Actual value generally plays second fiddle to perceived value, when measured against both the competition and the vendors own stack and brand- and at present, the GTX 780 is going to be riding the coattails of the Titan. If it weren't, why would it be released in a nearly identical guise?
As a second tier card at that stated pricing it seems to stack up well against its predecessors, although that is large part due to the massive price of the top tier part...but that is also in part due to the consumer who generally measures performance from a top-down perspective rather than a ground-up.

HD 7950...12% less performance than the 7970 for 18% lower price
GTX 670...7% less performance than the 680 for 20% lower price
HD 6950...10% less performance than the 6970 for 19% lower price
GTX 570...13% less performance than the 580 for 34% lower price

On a related note, seems as though the factory OC'ed designs will be fast out of the gate.
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#12
hckngrtfakt
wow, this price is a joke, ....
as other's have said, $500 would've been the sweet spot, oh well... :D

Thanks nvidia for making me value my crossfire setup even more :toast:
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#13
15th Warlock
I believe the official sticker price will be between $599 and $649, those magnesium-aluminum alloy coolers don't come cheap :(

I can see this causing AMD to

a) Release the HD8000 series at a much lower price and thus undercutting Nvidia, or

b) Both AMD and Nvidia setting the price of their flagship cards at $599, effectively engaging in what's commonly known as price fixing, taking all costumers along for the ride.

I really hope the former is the final outcome of this debacle. :(
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#14
theonedub
habe fidem
by: erocker
Price is too high. I'll keep my money for a new console or something.
Or..

[spoiler][/spoiler]

That's my plan, anyway.
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#15
ensabrenoir
.....I see record sales as early adopters and performance extremist gobble them up.... these things aren't made for the average joe. And quite frankly im sick of the same old "value brand /bang for the buck" argument for every TOP TIER release. Porsche don't consider the mustang market when they develop their products. Both are great cars aimed at different segments. cut paste and apply...
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#16
erocker
by: theonedub
Or..

[spoiler]http://img.techpowerup.org/130522/28698607.jpg[/spoiler]

That's my plan, anyway.
Perhaps at some point, but my current GPU isn't holding me back with what I do at all.

by: ensabrenoir
.....I see record sales as early adopters and performance extremist gobble them up.... these things aren't made for the average joe. And quite frankly im sick of the same old "value brand /bang for the buck" argument for every TOP TIER release. Porsche don't consider the mustang market when they develop their products. Both are great cars aimed at different segments. cut paste and apply...
That's certainly one way of looking at it. However I think some feel (to use the car analogy) that Ford just released a new Mustang and are charging Porsche prices for a product that is marginally better than its predecessor.
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#17
Fluffmeister
Analogies be damned, for everyone here moaning about the price someone elsewhere will buy two of them.
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#18
MxPhenom 216
Corsair Fanboy
After seeing what I just saw. Leaked review, it being about 8% slower then the Titan overall. for $650, that is pretty good, considering the Titan is $1000

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#19
HumanSmoke
by: Fluffmeister
Analogies be damned, for everyone here moaning about the price someone elsewhere will buy two of them.
Remember that the price moaners will be effectively doubled with the GTX 780
Group 1: Too expensive because the GTX 480, 580, and 680 were all $499 at launch ( nvm that each was the top performing GPU of its generation while the 780 will be a second tier SKU)
Group 2: Too inexpensive - won't someone think of the poor consumers who paid $1K for the Titan

In addition to Groups 3 (multi GPU wins on perf/price), Group 4 (why spend $650 to play console posts), Group 5 (It's made by the evil empireā„¢), and Group 6 (where are the free games), I think you can guarantee that the posting exceeds card supply.
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#20
BigMack70
by: MxPhenom 216
After seeing what I just saw. Leaked review, it being about 8% slower then the Titan overall. for $650, that is pretty good, considering the Titan is $1000
Helps when you compare it to something that's already stupidly overpriced ;)

I saw that and my takeaway was that this card will give a very different impression based on rather you compare it primarily to the 680/7970 or the Titan.
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#21
arterius2
people whinning like lil beaches here just need to stfu and get a job
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#22
BigMack70
by: arterius2
people whinning like lil beaches here just need to stfu and get a job
Quality post, definitely adds to the discussion. I especially admire the depth of thought presented here. Kudos to you good sir

:toast:
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#23
HumanSmoke
by: BigMack70
Helps when you compare it to something that's already stupidly overpriced ;)
True dat
by: BigMack70
I saw that and my takeaway was that this card will give a very different impression based on rather you compare it primarily to the 680/7970 or the Titan.
With that line of reasoning, you'd be hard pressed to validate the continued sales of either the 680 or 7970, since the 670 and 7950 offer pretty much the same performance for a sizeable drop in price. There would be very little advantage to owning the former over the latter - maybe the odd game IQ setting up a notch, but little else.
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#24
BigMack70
by: HumanSmoke
True dat

With that line of reasoning, you'd be hard pressed to validate the continued sales of either the 680 or 7970, since the 670 and 7950 offer pretty much the same performance for a sizeable drop in price. There would be very little advantage to owning the former over the latter - maybe the odd game IQ setting up a notch, but little else.
Outside of their initial launch windows where the 670/7950 weren't available, has there ever been a reason to own a 7970/680 over a 7950/670 aside from just the desire to have the top card out there?

At the end of the day, I don't really care what they price the 780 at. It can't mine Bitcoins so I'm not going to buy it. But I am concerned at where this trend might lead GPU prices to when I am ready to buy new graphics cards at the end of the year or next year.
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#25
HumanSmoke
by: BigMack70
But I am concerned at where this trend might lead GPU prices to when I am ready to buy new graphics cards at the end of the year or next year.
Depends on a few factors IMO:
1. AMDs willingness to embrace the same price points
2. The vagaries of TSMCs 20nm process. Wafer cost is supposed to be significantly higher than that of 28nm and 40nm. Yield makes it even more of a crapshoot, especially if AMD look at competing with Nvidia's large die (or large die + ARM)
3. Does AFR become more refined than the basketcase it is at present. If developments in frame metering and buffer switching make mGPU more attractive then the gulf in pricing (esp versus performance) between the single high-end GPU and two midrange cards will only serve to erode the high end market.
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