Wednesday, May 22nd 2013

GeForce GTX 780 Pricing Revealed

Ahead of its launch just a little later this week, online retailers appear to be stocking up on NVIDIA's upcoming GeForce GTX 780 graphics card. An EVGA-branded card is being offered by distributor SYNNEX to retailers at US $644.44. This is the price that retailers (eg: Newegg, TigerDirect, NCIX, etc.) have to pay distributors per unit. We estimate that after retailers add their margins, the card could be priced anywhere between $650-700. Thankfully, we won't have to wait too long to find out.

The screenshot of the SKU page below also confirms key specifications, such as CUDA core count of 2,304, 3 GB of memory, GPU Boost 2.0 technology, and a design that's nearly identical to the GTX TITAN. The SKU page can't be linked to, since it's non-public, and is visible only on retailers' authentication.
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77 Comments on GeForce GTX 780 Pricing Revealed

#1
BigMack70
Yeah it's AMD's pricing of the 7990 at $1k that worries me more than anything, to be honest. I understand why Nvidia priced the Titan the way they did - they knew they had a HUGE window where there would be no competition for it. Heck they probably could have charged $2k for the Titan and it would have sold out everywhere. To a lesser extent I can understand if they price the 780 too high as well, for similar reasons.

But when I saw AMD just match the price of what was out there - when they really had no reason to do so given its performance... it just made me think that this may be a trend other than just the usual "oh well we just have to wait for the competition and everything will be fine".
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#2
EpicShweetness
I can see the reason for the high price, and yet i can't. On one end the GK110 is a very complex MASSIVE core, and therefore its failure rate during manufacturing is most likely the highest among all other GPU cores made. On the other had the card is made on 28nm which has been around for sometime, and MOST of the time a card is priced according to performance regardless of one company over the other.
I'm in no way effected by this as I'm happy with 1080p, and a 7870, however this "progression" of GPU's this year so far has been pathetic. To the point that my very casual gaming and the new Xbox One is slowly turning my attention form the PC. However some of this "distraction" is the lack of software taxing the hardware, I remember back in 2001-2006 I would upgrade my computer every 20 months. Now a $250 GPU can do it all :banghead:
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#3
HumanSmoke
by: BigMack70
Yeah it's AMD's pricing of the 7990 at $1k that worries me more than anything, to be honest.
I think that may have been the deterrent factor coming into play. AMD don't want to sell the 7990- it is only an SKU to keep an AMD card at (or near) the top of benchmark charts.
If they were serious on selling the card it would be priced closer to two 7970's with maybe a $50-100 "rebate" to allow for the lower bill of materials/packaging/distribution costs. A quick look at the number of units in stock and verified ownership reviews at Newegg, leads me to believe the 7990 is more PR stunt than serious attempt at marketing a $1K card.
The big indicator will be what the next Volcanic Islands high end GPU looks like- both in performance, and price- and whether AMD and Nvidia reach some kind of independent accommodation regarding it and the Titan's pricing
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#4
Rowsol
by: EpicShweetness
I remember back in 2001-2006 I would upgrade my computer every 20 months. Now a $250 GPU can do it all
Blame the consoles. They stay the same, so do the games.

As for the pricing, people will either buy or they won't, and they will. I mean, people bought the titan, and if that's not overpriced I don't know what is.
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#5
ALMOSTunseen
woooo, looking forward to $750-800+ prices in Australia......
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#6
erocker
by: Rowsol
As for the pricing, people will either buy or they won't, and they will. I mean, people bought the titan, and if that's not overpriced I don't know what is.
That's the truth and when AMD does release new cards, their pricing will follow suit. It will become the new norm.
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#7
15th Warlock
by: erocker
That's the truth and when AMD does release new cards, their pricing will follow suit. It will become the new norm.
Like I said, almost price fixing, the worst case scenario for all costumers :(
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#8
NeoXF
I see two scenarios for when AMD will release a directly competing card...
1. Either it's slightly faster than the GTX 780 (tho most so called "reviewers" will say it's not) and price it slightly less... and maybe after that a price war.
2. Or it's a lot faster than the GTX 780 and will cost more.

I don't really understand people who support these price policies If GTX TITAN launched a year ago, then maybe it would've been OK, might as well have been EOL now and leave room for a more natural GPU generations progression... as well as way more down-to-earth pricings.


Speaking of which, anyone seen that early review on the GTX780? 20%+ faster than the R7970GHz and 28%+ faster than the GTX680, and finally, less than 9% slower than the TITAN for what I've calculated to be $625 MSRP(I hope)... seem almost okay. Then again...
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#9
ensabrenoir
by: erocker
That's the truth and when AMD does release new cards, their pricing will follow suit. It will become the new norm.
If its an ultra high end performance king.... im sorry to say ..but they should!!! I think amd actually damages itself in some aspects by undervaluing its products. If they moved a whole lot more it would balance out but that's not the case. To be (and remain) successful, Either charge a premium or move enough bulk at a discount to obtain the same level of profitability. Your reputation profits too.. which leads to more profit.. the life blood of business.
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#10
1nf3rn0x
People shouldn't complain about prices. Nvidia and AMD are ALWAYS going to have cards that are priced out of most peoples price range, but people WILL STILL BUY THEM. NO matter what, cards like this will exist.

On the other hand, what we should be looking at is if these new cards offer any performance increase over the current GTX 680 for a lower price. That's what matters, because there it is always going to be an incremental step up in the whole generations power thus making the cheaper cards outperform the last gen flagship.

Here is a perfect example of what I mean.



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#11
theoneandonlymrk
by: 1nf3rn0x
People shouldn't complain about prices. Nvidia and AMD are ALWAYS going to have cards that are priced out of most peoples price range, but people WILL STILL BUY THEM. NO matter what, cards like this will exist.

On the other hand, what we should be looking at is if these new cards offer any performance increase over the current GTX 680 for a lower price. That's what matters, because there it is always going to be an incremental step up in the whole generations power thus making the cheaper cards outperform the last gen flagship.

Here is a perfect example of what I mean.
http://img.techpowerup.org/130523/pic.png


http://tpucdn.com/reviews/MSI/GTX_650_Ti_Boost_TF_Gaming/images/bf3_1920_1200.gif
Yes but the price won't drop so much as nvidia keep creating new market inflection points for it's cards so last gens price doesn't drop as low (as id like anyway)
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#12
RCoon
Forum Gypsy
I dont believe this pricing. If it were $700, then converted to pounds, thats around £450, which is what we pay here in the UK for a 680, with the occasional offer below, but many high class cards are above £450.
This 780 cant possibly be that cheap unless it takes the price point of the 680 and the 680 gets reduced.
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#13
ALMOSTunseen
by: RCoon
I dont believe this pricing. If it were $700, then converted to pounds, thats around £450, which is what we pay here in the UK for a 680, with the occasional offer below, but many high class cards are above £450.
This 780 cant possibly be that cheap unless it takes the price point of the 680 and the 680 gets reduced.
That is $700 in the US, most like it will end $100+ more then that in the UK. A good 680 in the states will put you back around $500-600, and in the UK, as you said, around $650-700 (£450)
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#14
RCoon
Forum Gypsy
by: ALMOSTunseen
That is $700 in the US, most like it will end $100+ more then that in the UK. A good 680 in the states will put you back around $500-600, and in the UK, as you said, around $650-700 (£450)
Shame, i was selling my 7950's this week to get a 680, then i saw this and thought, hell, I'll get a 780 instead!
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#15
ALMOSTunseen
by: RCoon
Shame, i was selling my 7950's this week to get a 680, then i saw this and thought, hell, I'll get a 780 instead!
You might get £200 on your 7950's if you get a good deal.
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#16
RCoon
Forum Gypsy
by: ALMOSTunseen
You might get £200 on your 7950's if you get a good deal.
That's what I though, trying to get as close to £400 as possible, got two interested buyers atm, just hoping the 780 is within my price range.
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#17
ALMOSTunseen
by: RCoon
That's what I though, trying to get as close to £400 as possible, got two interested buyers atm, just hoping the 780 is within my price range.
Just wait for some AMD fanboy who decides to switch to the green team for the 780, hates it, and wants to go back home :laugh:
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#18
Animalpak
Nice but it is better to wait for MSI or ASUS to telease their cooled and overlocked version of 700 series.

I bet the GTX 780 MSI Lightning will match TITAN performances.

Same toughts about Asus DirectCu 2 TOP...
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#19
d1nky
by: d1nky
WTH if we add UK tax, our higher prices as standard and add to the RRP as guided. (convert to sterling)

a 780 would be about £550 +

hmm price of two 7970s..... or three 7950s at a push!
I said this earlier in the thread, think it holds true!
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#20
Prima.Vera
LOL! Where are the times when you payed 350$ for a brand new HD 5870??
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#21
m1dg3t
This card will be no less than $750 when in stores, maybe as high as $825. MSRP is a joke to Nvidia and their retailers.

by: Fourstaff
Capitalism working as intended. Would be an insult to the engineers if it is priced lower.
:shadedshu

It's an insult to consumers, i find your post insulting to the member base TBH. Does capitalism = stupidity to you?
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#22
MxPhenom 216
Corsair Fanboy
by: m1dg3t
This card will be no less than $750 when in stores, maybe as high as $825. MSRP is a joke to Nvidia and their retailers.



:shadedshu

It's an insult to consumers, i find your post insulting to the member base TBH. Does capitalism = stupidity to you?
Wrong.

EVGA 03G-P4-2781-KR GeForce GTX 780 3GB 384-bit GD...
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#23
m1dg3t
What a surpsise! If i was a Titan owner i'd feel pretty stoopid right about now. Note the prices of the 680? LoL
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#24
d1nky
I don't disagree with what NVidia are doing now ive thought about it.

theres been loads of hype on 780 for a few days, so people will be waiting with wallets open. NVidia bring out a cut down titan, for nearly half the price.

a billion people buy the card, money flows in.

AMD announce new card (NVidia hold off until released) while AMD try undercut NVidia and then NVidia undercuts them, while Titan still holds same price.

titan owners are happy their card still has that price tag, people buy moar 780s because they cant afford titan.

and AMD are competing with prices again. (this also depends on performance)
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