Thursday, July 18th 2013

Intel To Kill Atom Brand

Intel is planning to drop the "Atom" brand name, as it's sounding synonymous with "entry-level" or "cheap." The brand could be actually affecting popularity of Intel's "Clover Trail+" mobile SoCs, which are intended by Intel to compete with high-performance SoCs, under the Qualcomm Snapdragon and NVIDIA Tegra brands. Given how Atom makes up the slowest CPUs Intel has to offer, on the desktop and notebook platforms, its popularity in other emerging platforms could take a hit. Intel could brand Atom successors in its roadmaps to some of its more reputable brands, such as Celeron or Pentium. In the coming few years, Intel will have transitioned entry-level CPUs from its Celeron, Pentium, and even Core i3 brands to BGA (ball-grid array) packages, which could reduce their board footprint to nearly as much as today's Atom CPUs.

Source: DigiTimes
Add your own comment

42 Comments on Intel To Kill Atom Brand

#1
itsakjt
^Exactly. +1 this. The main thing is the purpose.
Posted on Reply
#2
haswrong
intel is turning into outel.
Posted on Reply
#3
cyneater
The Intel atom platform was perfect for a home server.

Saying this AMD's low end APU's completely atomize the intel atom.
Which weren't around when I built my server.
And if it ain't broke don't fix it.

People don't get it the atom wasn't about calculations per a second
It was about how many watts the CPU and chipset ( pretty much a SOC )used.
Yes they where used in netbooks which are so three or more years ago.

But that is technology.
Posted on Reply
#4
lilhasselhoffer
Killing a brand name does nothing to influence the silicon itself. Others have said it, but it bears repeating.


The Atom processors suck for computing in a desktop environment. The tablets and ultra low end towers that used them were putting cost way before performance. On the other hand, the atom was an excellent file server. I could store all my iso images, my comics, videos, etc... and access them across the network without substantially bumping up the power bill. The atom made that possible.


As far as comparing the APU to an atom, there is no contest. An APU can hang with a moderate Intel CPU and low end dedicated graphics card, without losing in every category. That kind of performance is admirable, and something that the new atom (or whatever the rebrand is) is moving toward. It isn't there yet, but a little PR juju could allow the average consumer to be confused enough to think that it is. It isn't exactly Intel maintaining the high ground, but it will likely allow people to look at atom level performance as a good thing.
Posted on Reply
#5
Slizzo
While true they're killing the Atom branding, the follow up chip that is taking it's place in the market is nothing like the predecessor. Haswell tech is filtering top to bottom this time around, so there isn't really a separate market case for Atom in the x86 world.

And that's just as well, since Haswell has made incredible strides in power savings.
Posted on Reply
#6
de.das.dude
Pro Indian Modder
atom cant even run hd 1080p. its lower than cheap/entry level =.=
Posted on Reply
#7
MightyMission
Proton would be a good name, it's still partially associated with atom but it sounds positive!
Posted on Reply
#8
DS
by: Prima.Vera
They could have go with Atom 2 and so on, if they could double its performance or something.
Or they can name it Atom 2 Duo:rockout:
Posted on Reply
#9
itsakjt
Or Intel Big Bang maybe. :laugh:
Posted on Reply
#10
evulmunk33
BitFenix Rep
i dont think people associate atom with cheap...
the first thing that comes to my mind and those i know when hearing atom is SLOOOOOWWWWWWWWWWW

and thats a problem... atom is way too slow and intel never really did anything about it...
so atom became a synonym for slow...

until now... finally OOO and dual channel DDR3 and latest mfg node... FINALLY!
so makes sense to not call it ATOM anymore...

a smartphone or tablet with INTEL inside? cool! :rockout:
a smartphone or tablet with ATOM inside? ARGH! :slap:
Posted on Reply
#11
micropage7
they should switch atom into smart phone than netbook or low end pc
Posted on Reply
#12
Melvis
So the Atom name is changing but the atom performance is not?

I have an old Pentium M 2GHz that beats out a Atom from 2003 lol
Posted on Reply
#13
micropage7
by: de.das.dude
atom cant even run hd 1080p. its lower than cheap/entry level =.=
thats why intel should put it just as embedded system or handheld stuff.
actually i love the name atom.
it tastes small but has alot of power, the sad part is when intel aint do it properly to give it enough power with low watts.
intel started to ruin that brand next. too bad
Posted on Reply
#14
itsakjt
A friend of mine has an Asus Netbook with an Intel Atom N570 CPU at 1.66 GHz dual core with Hyper Threading enabled. It can play Soldier of Fortune Double Helix on High. That being said, if the Atom can be paired with a good GPU, it can be deadly.
Posted on Reply
#15
micropage7
by: itsakjt
A friend of mine has an Asus Netbook with an Intel Atom N570 CPU at 1.66 GHz dual core with Hyper Threading enabled. It can play Soldier of Fortune Double Helix on High. That being said, if the Atom can be paired with a good GPU, it can be deadly.
yeah, if they lowering manufacture process to 22nm like that, make it 2ghz, dual cores is ok since it just for all around and pair it with better gpu it would be nice. it would change people perception that said atom is low, sluggish and run like snail :roll:
Posted on Reply
#16
itsakjt
by: micropage7
yeah, if they lowering manufacture process to 22nm like that, make it 2ghz, dual cores is ok since it just for all around and pair it with better gpu it would be nice. it would change people perception that said atom is low, sluggish and run like snail :roll:
True. And a very few people have the good Atoms. The N570 is one of the best Atoms. I have seen the netbook and it works good enough. And has no problems playing 720p. After all who plays 1080p on a 1024*600 screen?
But yes, 2 GHz or more at turbo, a good GPU= No words left. :)
Posted on Reply
#17
tigger
I'm the only one
Or rename it the Intel Snaileron:laugh:

Only joking, These are not that bad foor what devices they are in, it's not meant to be a powerhouse.

Call it the Intel Proton :cool:
Posted on Reply
Add your own comment