Monday, September 2nd 2013

AMD Recognized for Excellence in Public Relations

AMD today announced a double win at the International Public Relations Association's 2013 Golden World Awards. AMD was named winner in two categories for its PR campaign conceived for the launch of the AMD Radeon HD 7990 graphics card.

"These wins at the 2013 Golden World Awards underscore the AMD commitment to excellence in all aspects of business, from our technology products to our marketing and communications," said John Taylor, corporate vice president, Global Communications, AMD. "Just as AMD pioneers new possibilities in the realm of technology, we constantly innovate in the marketing and communications realm to more effectively and efficiently communicate with key stakeholders and the millions of people who use AMD products."

AMD Radeon HD 7990 graphics cards were launched in April 2013. As the world's fastest graphics card, this product represents AMD's pinnacle of achievement in providing top-of-the-industry graphics technology for gaming enthusiasts. Specific communications programs bringing this leadership and the attending benefits for enthusiasts to life were conceived and executed in the first half of 2013.

Recently, AMD also was shortlisted for four Golden Bridge Business and Innovation Awards and three PR News Platinum PR Awards for multiple marketing and PR campaigns. Earlier this year, AMD was recognized for innovative PR, social media and marketing at PR Daily's Digital PR and Social Media Awards.

The International Public Relations Association, based in London, UK, bestows awards upon companies and agencies across the globe for excellence in public relations. In its 21st year, the Golden World Awards recognizes the best public relations activities and campaigns across 30 categories.
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33 Comments on AMD Recognized for Excellence in Public Relations

#26
HumanSmoke
jigar2speedNo matter how you spin it, the charts clearly show how much competitive AMD APUs are against i52500K - the most respected gaming CPU by enthusiast.
You're missing the point. If AMD are pinning their hopes on the fraction of the buying public that would buy a 2500K (or similar performing) CPU they are doomed. You can tout the achievements of an A10-6800/-6700 'til the cows come home, but the fact remains that the higher volume A4-A8 lines are the ones that need to make revenue. Far more people are going to spend ~$500 on a laptop than build an A10 desktop or shell out for an A10 powered laptop.

Now, what is the usage pattern for the average user of a ~<$500 laptop? Is it gaming? Are they likely assiduously hunting for OpenCL applications ? Are they likely to pay for MediaEspresso or are they going to use a free program like HandBrake (assuming they transcode at all) ?
You also might note that HandBrake has - with Intel's help- OpenCL support in conjunction with QuickSync, so safe to say that Intel aren't sitting idly by.
Posted on Reply
#27
jigar2speed
HumanSmokeYou're missing the point. If AMD are pinning their hopes on the fraction of the buying public that would buy a 2500K (or similar performing) CPU they are doomed. You can tout the achievements of an A10-6800/-6700 'til the cows come home, but the fact remains that the higher volume A4-A8 lines are the ones that need to make revenue. Far more people are going to spend ~$500 on a laptop than build an A10 desktop or shell out for an A10 powered laptop.

Now, what is the usage pattern for the average user of a ~<$500 laptop? Is it gaming? Are they likely assiduously hunting for OpenCL applications ? Are they likely to pay for MediaEspresso or are they going to use a free program like HandBrake (assuming they transcode at all) ?
You also might note that HandBrake has - with Intel's help- OpenCL support in conjunction with QuickSync, so safe to say that Intel aren't sitting idly by.
Looks like you are not aware -

News - August 16, 2013
AMD has experienced an increase in shipments of 47% for laptop APUs
www.pcper.com/news/General-Tech/AMD-Gains-GPU-Market-Share-Last-Quarter

To be honest, saying AMD is seating ideal and doing nothing and also that they are completely non competitive is plain wrong.

OpenCL and heterogeneous computing is the next step. AMD's GCN is going to nail that as we already see them rolling out the support with PS4 and Kaveri to follow soon. We have already seen the advantage and performance boost of OpenCL and heterogeneous team is even larger.

Kindly note that the only 2 companies have not joined heterogeneous computing research -- Intel and Nvidia.
Posted on Reply
#28
HumanSmoke
jigar2speedLooks like you are not aware -
No, I'm quite well aware.
Unless you're under the impression that the 47% increase in shipments is due to the A10 APU's.
That number doesn't have a great deal of relevance to the A10 range, and nothing to do with the 2500K.

You seem to be having the quintessential AMD knee-jerk reaction to anyone pointing out the realities of the market. Note that in my posts that I haven't denigrated the APU nor sung the praises of the Intel CPU (Go ahead, check)...Just pointed out what the average user wants/needs from their purchase - and I'm guessing that the average user doesn't even know what OpenCL is let alone checks out benchmark results.
EDIT: in response to the edited post above:
jigar2speedKindly note that the only 2 companies have not joined heterogeneous computing research -- Intel and Nvidia.
HSA/HSAIL is more aimed at compute than gaming so don't get your hopes up. Likewise, how many years has OpenCL been just about to take off ?

As for Intel and Nvidia not being HSA Foundation members...hardly surprising since Intel has its own ideas on the subject, as do Nvidia.

The HSA still need concrete software and a defined description of what they intend to achieve (and how). Looking at the HSA members I see a lot of hardware orientated companies driving it but little in the actual way it is supposed to be implemented.
Posted on Reply
#29
jigar2speed
HumanSmokeUnfortunately, the same the same argument that AMD supporters point out regarding a "good enough" CPU performance also applies to the "good enough" integrated graphics in Intel chips for the majority of users - a majority who aren't intensive gamers.
^ Your orignal comment implies CPU performance is less - i responded with the growing implement of OpenCL and future implementation of HSA.
HumanSmokeNo, I'm quite well aware.
Unless you're under the impression that the 47% increase in shipments is due to the A10 APU's.
That number doesn't have a great deal of relevance to the A10 range, and nothing to do with the 2500K.
^ All i was saying is APU's open CL performance is catching 2500K a respected product by enthusiast. Infact i shared a benchmark figure that showed APU beating i3700K.
HumanSmokeYou seem to be having the quintessential AMD knee-jerk reaction to anyone pointing out the realities of the market. Note that in my posts that I haven't denigrated the APU nor sung the praises of the Intel CPU (Go ahead, check)...Just pointed out what the average user wants/needs from their purchase - and I'm guessing that the average user doesn't even know what OpenCL is let alone checks out benchmark results.
EDIT: in response to the edited post above:

HSA/HSAIL is more aimed at compute than gaming so don't get your hopes up. Likewise, how many years has OpenCL been just about to take off ?

As for Intel and Nvidia not being HSA Foundation members...hardly surprising since Intel has its own ideas on the subject, as do Nvidia.
Samsung, ARM - etc are completely dominating figures in hardware market and they drive the software market as well, no matter how you spin this, HSA is getting wide spread support and APU performance is only going to improve from here on.
HumanSmokeThe HSA still need concrete software and a defined description of what they intend to achieve (and how). Looking at the HSA members I see a lot of hardware orientated companies driving it but little in the actual way it is supposed to be implemented.
Let's start with PS4 :)
Posted on Reply
#30
BarbaricSoul
Like others have already mentioned, there are times where a AMD APU is the better choice. HTPC and internet browsing machines are better served with a APU. Intel's performance isn't needed, and AMD's much better integrated graphics is much more important in cases like this. In fact there was a build thread on TPU a couple days ago that is a perfect example of when a APU is the better choice.

www.techpowerup.com/forums/showthread.php?t=189997

The OP was just looking to build a system capable of playing Wii games though a emulator.
Posted on Reply
#31
Fx
erockerJust because they don't have a processor that has the raw performance of an Intel chip doesn't make their products "suck". Please... :rolleyes:
+1

My FX-8350 does everything I need just fine.

AAA title gaming... check
Encoding... check
Photoshop... check
Decompression... check

Sure, Intel is great and is enjoying many advantages, which are well-deserved in many regards. However, in comparison between the two, everything isn't black and white. In other words, just because one is better means the other sucks. To say otherwise, just means you don't know both products, and possibly technology for that matter.
Posted on Reply
#32
TheoneandonlyMrK
Fx+1

My FX-8350 does everything I need just fine.

AAA title gaming... check
Encoding... check
Photoshop... check
Decompression... check

Sure, Intel is great and is enjoying many advantages, which are well-deserved in many regards. However, in comparison between the two, everything isn't black and white. In other words, just because one is better means the other sucks. To say otherwise, just means you don't know both products, and possibly technology for that matter.
Elaquent and well put + 1 also winters coming and my heaters even better this year,, Bonus:cool::D:p
Posted on Reply
#33
Thefumigator
Intel should release high end GPU-less processors and let customers choose their GPU. Not sure why an HD4000 should be integrated to an i7, it doesnt make any sense to me. Unless you are interested in quicklink or so...

On the other hand, AMD doesn't have a CPU matching an i7, but close enough to be respectful

FX 8350 comparable to a heater? Its much cooler than people thinks.
Posted on Reply
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