Wednesday, October 2nd 2013

NVIDIA Prepares Two New Sub-$250 SKUs, Price Cuts

With AMD detailing its Radeon R9 and R7 series, especially at some very attractive sub-$299 price-points for the most part, there are jitters being felt at NVIDIA. The company is expected to unveil one or two new sub-$250 GeForce GTX SKUs around mid-October, 2013. The company is also expected to introduce price-cuts across its entire lineup, to make it competitive with AMD's. NVIDIA could tap into its existing GK104 and GK106 silicons to carve out the two new SKUs ranging between $149.99 and $249.99. The idea here would be to topple Radeon R9 270X. Price-cuts could be directed at the likes of GeForce GTX 760 and GTX 770, to make them competitive with the Radeon R9 280X, while in anticipation of the $599 pricing of the R9 290X, NVIDIA could rethink pricing of its $650 GeForce GTX 780, and $1000 GTX TITAN.

Source: DigiTimes. Many Thanks to Ikaruga for the tip.
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39 Comments on NVIDIA Prepares Two New Sub-$250 SKUs, Price Cuts

#1
xvi
I would think that the rebrand of the 7970 being a part of the new line up helps AMD keep costs down. I would expect the 280 to be fairly inexpensive since the 7970 should have already mitigated their fab costs and it should be relatively inexpensive to produce now. While I worry about power consumption/power efficiency of the 280X, selling "old" top end hardware as the new high-mid is a strategy that worked well for companies like Apple.

On a side note, it should be fun heading over to the Tom's Hardware forums and reading posts about people upgrading their 7970 to a 280X and how it's so much faster.

Edit: I just realized all of my post is pretty much about AMD. My point here is why AMD's prices are low (not sure on the 290X, most likely just AMD being aggressive). The Titan's price most likely won't ever make sense. I believe it's a fashion piece and/or statement. It's too expensive for gaming and too low performance for compute-intensive loads, only catching the small niche of people looking for a relatively inexpensive higher-performance-than-normal compute card. People who need high compute speeds, but can't afford the considerably higher performance cards.
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#2
EpicShweetness
1080p still here since 2005, and still mainstream. The power of graphics cards has increased, and the prices have fallen. 1080p gaming on a budget :rockout:
Seriously I've never thought about replacing my graphics card so early in my possession of it in all my life. I've only had my 7870 for a 17 months, and now I can replace it with something better and far cheaper :twitch:
Way to go AMD for remaing competative, so we the PC gamers can enjoy our shiny graphics for cheap. :toast:
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#3
Black.Raven
Ill either go for the 760 or the 250 dollar gpu after the price drops.
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#4
Eagleye
@ XVI

Am hoping it will be faster and more efficient, unless they go for outright speed over power.
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#5
xvi
by: Eagleye
@ XVI

Am hoping it will be faster and more efficient, unless they go for outright speed over power.
..which they may do in an effort to keep prices down. As much as I'd like to see an increase in power efficiency, I'm not sure there's much to squeeze out without any expensive changes. Should be interesting to watch this unfold.
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#6
Casecutter
by: DarkOCean
30% ... would love to see a gtx 760 at $175 but not going to happen, not soon enough that is; maybe next year.
Agreed, if anything 760's will see 10% or 15% if lucky reduction on more the reference or regular AIB stuff... nicer EVGA ACX SSC, Lighting, etc. will hold $240-250. To get close to R9 270X for $200, Nvidia will make AIB's work stiff rebates (~$30).

What arrangement could they still pull from a GK104 to make a GTX760Ti? How many other geldings could they have been binning, and at what volumes to really make something that makes a enough impression on to truly lower pricing stack, something with limited number won’t achieve that. Probably just going to re-brand the 670 as GTX760Ti, for $270 just to hold the 760 in a better light.

Face it, do you ever recall Nvidia pricing actually being par with AMD in the weeks/months after such upheaval. Even when the 4870 released and walked on the GTX260 Nvidia soldiered on with "a stiff upper lip".

by: DarkOCean
I can replace it with something better and far cheaper
What new card are you thinking would make that a great upgrade?
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#7
MxPhenom 216
Corsair Fanboy
by: Eagleye
Its for reasons like this I didn't go Nvidia last time and is the reason I wont go Nvidia this time for being too damn greedy. Its unfortunate for Nvidia am not a fanboy
They are a business out there to make money. I don't see much of a problem with dropping prices and then releasing a few cards to fill in gaps here and there to be competitive.
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#8
SeventhReign
Depending on how the Prices are, I'll either add a second 760 ... or possibly just buy either 2 770's or 2 760Ti's and use my 760 in another rig.
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#9
night.fox
Well its about time NVIDIA think about their prices....

with AMD keep pulling down their prices, at some point they will make alot of money...

Nvidia is somewhat "force" to cut down their prices.

way to go AMD...

competition is good for consumers...
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#10
ensabrenoir
Yeeeeaaaaahhhh meeeeee !!!!!!!!!

by: SeventhReign
Depending on how the Prices are, I'll either add a second 760 ... or possibly just buy either 2 770's or 2 760Ti's and use my 760 in another rig.
....so many choices......AND ALL OF THEM GOOD!!!!! :rockout:
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#11
xvi
It seems like nVidia's had a "The price justifies the price" attitude towards their cards, again, like Apple.
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#12
a_Nobody
Thats the power of competition folks :toast:
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#13
ensabrenoir
.....price cuts a day before or the day of r series launch..... It would b cold to have like a one day mega discount the day before Amd's launch :laugh:
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#14
xorbe
by: ensabrenoir
.....price cuts a day before or the day of r series launch..... It would b cold to have like a one day mega discount the day before Amd's launch :laugh:
That's business as usual ... it's just been a DAMN LONG TIME :shadedshu
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