Wednesday, October 2nd 2013

NVIDIA Prepares Two New Sub-$250 SKUs, Price Cuts

With AMD detailing its Radeon R9 and R7 series, especially at some very attractive sub-$299 price-points for the most part, there are jitters being felt at NVIDIA. The company is expected to unveil one or two new sub-$250 GeForce GTX SKUs around mid-October, 2013. The company is also expected to introduce price-cuts across its entire lineup, to make it competitive with AMD's. NVIDIA could tap into its existing GK104 and GK106 silicons to carve out the two new SKUs ranging between $149.99 and $249.99. The idea here would be to topple Radeon R9 270X. Price-cuts could be directed at the likes of GeForce GTX 760 and GTX 770, to make them competitive with the Radeon R9 280X, while in anticipation of the $599 pricing of the R9 290X, NVIDIA could rethink pricing of its $650 GeForce GTX 780, and $1000 GTX TITAN.

Source: DigiTimes. Many Thanks to Ikaruga for the tip.
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39 Comments on NVIDIA Prepares Two New Sub-$250 SKUs, Price Cuts

#1
gdubc
Oh please let the prices fall!!
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#2
TRWOV
Good :rockout:
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#3
LAN_deRf_HA
I'm guessing a 760 Ti for $250 and a 750 for $150. The 760 is already $250. Any price cut will make it overlap with the new skus otherwise.
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#4
megamanxtreme
by: LAN_deRf_HA
I'm guessing a 760 Ti for $250 and a 750 for $150. The 760 is already $250. Any price cut will make it overlap with the new skus otherwise.
Man, if that were true, I can ditch my GTX 660 and upgrade. Ti is where it's at.

Or wait for the GTX 860, no matter.
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#5
Mif
Way to go AMD :rockout:
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#6
adulaamin
This is good, really good. :toast:
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#7
ViperXTR
nice, tho i think ill just wait till i see around 2x teh performance of my current card (mebbe GTX 860 being on par with a GTX 680/770) or a Radeon counterpart
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#8
net2007
I don't know whether to go ahead and buy used titan on ebay or wait to see what happens here.
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#9
LeMonarque
by: LAN_deRf_HA
I'm guessing a 760 Ti for $250 and a 750 for $150. The 760 is already $250. Any price cut will make it overlap with the new skus otherwise.
750 Ti and 750 Ti BOOST more likely. Or maybe 750 Ti BOOST, 760 price cut, and 760 Ti at $250.
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#10
lemonadesoda
nV shouldn't cut new SKUs/silicon but cut the prices on the existing mainstream 750/760 (Ti). The press and benchmarks have already told us how great these cards are... now just get the price down to make them irresistible. By releasing a new SKU, most people will wait for reviews to evaluate, wasting precious lead-time and letting AMD get early sales in.

Take 30% off the price now, and bundle a few games and utilities and they will shift like hotcakes.
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#11
haswrong
by: lemonadesoda
nV shouldn't cut new SKUs/silicon but cut the prices on the existing mainstream 750/760 (Ti). The press and benchmarks have already told us how great these cards are... now just get the price down to make them irresistible. By releasing a new SKU, most people will wait for reviews to evaluate, wasting precious lead-time and letting AMD get early sales in.

Take 30% off the price now, and bundle a few games and utilities and they will shift like hotcakes.
+1 :toast:
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#12
NC37
Wow, actually pricing competitively instead of releasing another GPU slightly crippled to fit into a pricing segment that barely anyone wants to buy because the next level up is so much better. ZOMG WHAT IS THIS!! IS THIS THE INDUSTRY A DECADE AGO!! :eek:

What's next, product lines trimmed down to three models?!! Performance, mainstream, budget?!! AHHH THE HORRORS!!
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#13
entropy13
Just in time to finally be able to replace my GT 630...lol
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#14
DarkOCean
by: lemonadesoda
Take 30% off the price now, and bundle a few games and utilities and they will shift like hotcakes.
30% ... would love to see a gtx 760 at $175 but not going to happen, not soon enough that is; maybe next year.
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#15
RCoon
Gaming Moderator
by: lemonadesoda
nV shouldn't cut new SKUs/silicon but cut the prices on the existing mainstream 750/760 (Ti). The press and benchmarks have already told us how great these cards are... now just get the price down to make them irresistible. By releasing a new SKU, most people will wait for reviews to evaluate, wasting precious lead-time and letting AMD get early sales in.

Take 30% off the price now, and bundle a few games and utilities and they will shift like hotcakes.
Unless NVidia commerce dept. started munching more magic mushrooms than Rick James, that's never going to happen.

by: NC37
Wow, actually pricing competitively instead of releasing another GPU slightly crippled to fit into a pricing segment that barely anyone wants to buy because the next level up is so much better. ZOMG WHAT IS THIS!! IS THIS THE INDUSTRY A DECADE AGO!! :eek:

What's next, product lines trimmed down to three models?!! Performance, mainstream, budget?!! AHHH THE HORRORS!!
3 Models is a tad ridiculous, far too much performance difference between a 710 , a 750 and a Titan. Maybe 5.
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#16
wolf
Performance Enthusiast
Price drop on the 780 would be nice, coming from a 670 it's the only thing I feel would actually be an upgrade. Well the titan too but it's a bit too beastly for me lol.
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#17
RCoon
Gaming Moderator
by: wolf
Price drop on the 780 would be nice, coming from a 670 it's the only thing I feel would actually be an upgrade. Well the titan too but it's a bit too beastly for me lol.
I've seen a price drop on Gigabyte's 780's from £550 down to £480. Titan doesnt make any financial sense when you take into account the actual performance gain over 780's.
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#18
HisDivineOrder
They might do a repeat of the 760 where they basically made the 670 with a lower price, then let the 670 fall out of the market. They may repeat that with an upgraded 760 Ti or whatever that gives you a better price AND better performance to make a play for the mid-range.

At the same time, I wonder if the 4 GB on the R9 290X isn't going to encourage nVidia to consider blessing a 6 GB version of the 780, which has up till now been the domain of the Titan. They could also boost the boost clock a bit with better yields now (it's been months since the 780 released and months more since Titan). This they could do while dropping the price on the 3GB version of Titan to a slightly lower price than R9 290X. So they hit it on the underside with a $550 780 of existing stock and a $650 780 Ultra that gives you a higher clock plus the 6 GB of a Titan.

They can claim superiority with similar performance and greater RAM while being only marginally more expensive or slightly less RAM and being marginally less expensive.

They then leave the Titan at the top of the totem pole by letting it maintain the FP64 performance of the Titan with its selectable modes for professional use.

Having successfully convinced enthusiasts that the Titan brand was EPIC, they can then fall back on the idea of, "Now you can have MORE Titan goodness for the same amount of money! Go Titan or go home."

Throw in a careful arrangement with EA on Titanfall, suddenly nVidia has a resurgence right around the time when they will most need it next year. Pricing will be adjusted.

The thing this all shows me is that AMD's sitting on their hands for the majority of this year has hurt us all by not putting pricing pressure on nVidia, which is why they really need to get back in the business of making cards more often and not sitting on the same cards with constantly rotating bundles of the same old games.
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#19
lemonadesoda
by: RCoon
Unless NVidia commerce dept. started munching more magic mushrooms than Rick James, that's never going to happen.
Oh I'm sure you'll eat your words. Since launch they have already shed 12%
http://geizhals.at/de/?phist=967153
http://geizhals.at/de/?phist=967263
http://geizhals.at/de/?phist=967266

They could quite easily drop another 20%. There's still loads of room for price cuts on that silicon. Look, 660 Ti shed 30% in 6 months when the competition was less fierce. So I bet we'll see a 30% discount on the 750/760 prices by December if not sooner.

http://geizhals.at/de/?phist=929181
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#20
NeoXF
LOL, (for example) cheap 7970 and 7970GHz where already a better buy than a GTX 770... it took a new series launch (and competitive price points with their older generation on behalf of AMD) to raise up enough attention to make them lean towards price cuts? Sheesh...


by: wolf
Price drop on the 780 would be nice, coming from a 670 it's the only thing I feel would actually be an upgrade. Well the titan too but it's a bit too beastly for me lol.
Never heard of "beastly" as a methaphor for "way too god damn expensive for no good reason" before...
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#21
ensabrenoir
I migh t just go Quad

:eek::eek::eek::eek::eek::eek::eek::eek:

....I've never been more pleased with Amd in my life!!!!!!!!

:rockout::rockout::rockout::rockout::rockout:
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#22
MxPhenom 216
Corsair Fanboy
Yes! 780 price drop! Another for SLI
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#23
Octavean
I think I'll just stick with my GTX 670 for now.
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#24
suraswami
Yay! This time I am jumping to NV, tired on AMD graphics cards!
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#25
Eagleye
by: lemonadesoda
nV shouldn't cut new SKUs/silicon but cut the prices on the existing mainstream 750/760 (Ti). The press and benchmarks have already told us how great these cards are... now just get the price down to make them irresistible. By releasing a new SKU, most people will wait for reviews to evaluate, wasting precious lead-time and letting AMD get early sales in.

Take 30% off the price now, and bundle a few games and utilities and they will shift like hotcakes.
Its for reasons like this I didn't go Nvidia last time and is the reason I wont go Nvidia this time for being too damn greedy. Its unfortunate for Nvidia am not a fanboy
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